Brandon Metcalf is the Founder and CEO of Place Technology, a Salesforce-powered software that streamlines managing customer subscriptions, billing, financial data, and business analytics for B2B SaaS companies. With a deep understanding of the Salesforce ecosystem, Brandon has developed innovative products that solve critical business challenges for SaaS companies.
In addition to Place Technology, Brandon is the CEO and Co-founder of Asymbl, a staffing and recruiting solution that helps companies optimize their recruitment process using Salesforce. He’s also the CEO and Co-founder of Blueprint Advisory, a software consulting firm that assists other businesses in building, implementing, and customizing Salesforce-based software. As the Cash & Burn weekly podcast host, Brandon talks with SaaS leaders about the challenges of creating and scaling their companies.
Here’s a glimpse of what you’ll learn:
- Brandon Metcalf talks about his background and how he became an entrepreneur
- The inspiration behind Place Technology and Asymbl
- The concept of building a customer-centric SaaS product
- Brandon’s thoughts on the “build versus buy” decision
- The benefits of having a team with diverse backgrounds and skill sets
- The value of business partnerships and building relationships
- The role of culture in company success
- A discussion on tattoos and their meaning (or lack thereof) for Brandon
In this episode…
Delving into the world of SaaS innovation can be an intimidating experience, but for those who can navigate its complexities, the rewards are boundless. Take a deep dive with Brandon Metcalf, an experienced entrepreneur and expert in the SaaS industry who built successful businesses by developing customer-centric products and making smart strategic decisions.
So, what can you do when you face the challenges of creating and scaling a SaaS business in a rapidly changing market? According to Brandon, the key lies in understanding the “build versus buy” decision and ensuring that your team is composed of diverse backgrounds and skill sets. This approach not only fosters creativity but also helps your company stay agile and responsive to market demands.
Join Dr. Jeremy Weisz, host of the Rising Entrepreneurs Podcast, in a captivating conversation with Brandon Metcalf, the Founder and CEO of Place Technology, the CEO and Co-founder of Asymbl, and the CEO and Co-founder of Blueprint Advisory. Brandon shares his insights into the world of SaaS innovation, discussing the importance of customer engagement, the value of forging strong business partnerships, and the role that company culture plays in achieving success.
Resources mentioned in this episode
- EO Austin
- Entrepreneurs’ Organization (EO)
- Dr. Jeremy Weisz on LinkedIn
- Brandon Metcalf on LinkedIn
- Place Technology
- Blueprint Advisory
- Cash and Burn podcast
- “Sujan Patel of RampVentures.com & Mailshake.com” on the Inspired Insider podcast
- “Marketing Tips and Insights from Eugene Levin Chief Strategy and Corporate Development Officer at SEMrush” on the Inspired Insider podcast
- “Automation Solutions with Wade Foster Founder of Zapier” on the Inspired Insider podcast
- “[Top Israel Leader Series] Engineering the Autonomous Revolution with Rabbi Mois Navon of Mobileye” on the Inspired Insider podcast
- Henry Schuck of ZoomInfo on the Cash and Burn podcast
- Niji Sabharwal of AgentSync on the Cash and Burn podcast
- Mark Robinson of Kimble on the Cash and Burn podcast
- Sean Hoban of Kimble on the Cash and Burn podcast
- Sam Jacobs of Pavilion on the Cash and Burn podcast
- Sujan Patel of Mailshake on the Cash and Burn podcast
- Carter Severns on LinkedIn
- Sujan Patel on LinkedIn
- Talent Rover
- Andrew Romans on LinkedIn
- 7BC Venture Capital
- Fireside with a VC podcast
Sponsor for this episode…
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, FreshBooks, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Welcome to the Rising Entrepreneurs Podcast where we feature top founders and entrepreneurs and their journey. Now, let’s get started with the show.
Dr. Jeremy Weisz 0:13
Dr. Jeremy Weisz here, founder of InspiredInsider.com, where I talk with inspirational entrepreneurs and leaders today is no different. I have Brandon Metcalf. And Brandon, before I formally introduce you – and he runs three companies actually Asymbl, Place Technology, and Blueprint Advisory – before I introduce you formally, I want to mention other podcasts that most people should check out. And Brandon has a podcast, which we’ll talk about, and I’ll talk about some of his favorites, and maybe we’ll talk about right now. But since Place Technology is a SaaS company, I was thinking what other cool SaaS companies that we’ve had on and I did an episode with Sujan Patel, founder of Mailshake, among other SaaS companies that he runs and a big thank you actually for introducing today’s guest, Brandon and Eugene Levin of SEMrush, talk about their product and the millions of users they have and how they grew. The founder of Zapier and Pipedrive, Wade Foster. Those are all good episodes, too. And Brandon, what are some of your favorites from Cash and Burn podcast?
Brandon Metcalf 1:14
Oh, man, I mean, Cash & Burn, probably you mentioned a lot of my madness that I have going on with all these different companies, things but Cash & Burn is truly probably my my favorite thing I get to do. Um, you know, we talked about, I talked to other software leaders, and we’re starting to expand it probably a little bit out of software, but about the big biggest challenges they face with building their businesses and how they overcome them. So it’s really cathartic for me because I can hear everyone else talk about the same pain that I love. But you know, some of the cool guests are like, you know, we had Henry Schuck the founder and CEO of ZoomInfo. So multi-billion dollar company and he told the story of how he grew that business and how he used to sell and under – he sold under an alias when he was selling. So he’s, he’s a great episode. Niji Sabharwal from AgentSync, they’re they’re on fire with growth. And, you know, he talked about controlling the things you can and don’t focus on the things you can’t, because he got sued a few different times, and how do you manage, manage through that I had both of the founders from Kimble, which is now Katana, and they talked about how they built businesses and how to think about recession and all that. One of my best episodes was with Sam Jacobs. He’s the CEO and founder of Pavilion. And he talks about how he got fired several times as the CRO and what that’s like and what you learn. So, just really good people with amazing stories. But, you know, the goal of my show is like to hear what other people go through and how they survived it to hopefully give you some inspiration and help you get through the hurdles you’re going through.
Dr. Jeremy Weisz 2:58
Love it. Yeah, those are all really interesting stories. So check that out on you know, you can go to placetechnology.com And their podcast is on there, too. And this episode is brought to you by Rise25. At Rise25, we help businesses give to and connect their dream 100 relationships and partnerships, and how do we do that, we actually help you run your podcast, we are an easy button for a company to launch and run a podcast we do strategy, accountability and full execution of that podcast. And as Brandon said, you know, the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships. And I’ve found no better way to do that than the profile of people and companies I most admire and share with the world, what they’re working on. So if you’ve thought about podcasts, and you should, if you have questions, go to rise25.com. I’ve been doing it for over a decade now. And like Brandon said, it’s one of the most rewarding and best things I can do on a daily basis. So.
Brandon Metcalf 3:54
And I’ll tell you like, I’ll just give you some some kudos for what you’re doing there with that because Carter, my VP of Marketing at Place. He said I want you to do a podcast and like I don’t want to do a podcast what no one wants to hear me do a podcast why in the world would I want to do I guess he’s like you’re doing a podcast. I’m like, if it brings us revenue, I’ll do a podcast. So we started out doing it and you know, it actually just kind of organically like he wanted to do an episode a month. I’m like, Well, kinda like me. We’re gonna do it. We’re gonna do we’re gonna go to episode a week, so that it’s meaningful. But it is a great lead generation tool for us at Place, because we’re speaking to our audience. So it’s a great way to grant attention. So for anyone who doesn’t want to do it, but your marketing team is saying do it, do it.
Dr. Jeremy Weisz 4:43
Yeah, and it’s so many functions brand and we won’t get down that rabbit hole but it’s part great partnerships. You do. It’s good for lead generation. It’s good for content like you says good for professional development is good for therapy. You know when you’re talking to other Um, you know, founders who are going through what you’re going through, for all those reasons like I always tell people I do it if no one Listen, just from the professional development like before I talk to you, I do research on you, your companies and I learned so much just going into the interview before we even do the interview. Right. So it’s, it’s pretty amazing. Totally agree. Um, so without further ado, fan, let me formally introduce you Brandon Metcalf is an entrepreneur, Harvard Business School graduate with a very deep expertise in the software industry, particularly in the Salesforce ecosystem. And and we mentioned he hosts the Cash & Burn podcast. He also oversees three companies, which we’ll get into how does he actually do that Place Technology, Asymbl, and Blueprint Advisory. And previously, Brandon founded Talent Rover, which is a Salesforce based global staffing recruitment software company, that he grew to become the ninth fastest growing software company in the US in 2017, which was acquired in 2018. And right now, I think, Brandon, you’re also you’re not busy enough, you are on the EO board of Austin too.
Brandon Metcalf 6:07
Ueah that’s how I met Sujan. Sujan’s a good friend, and one of the boards a lot of fun. And this is my second year on the board. We’re about to take a break next year. But then I’ll probably be back on the board again, the year after that.
[Continue to Page 2]