B2B Podcasts that Drive ROI

I got three referrals and one client before I even launched my podcast—one of them paid me $5,000 right away, so Rise25 basically paid for itself for 10 years before I even recorded an episode. Most people think podcast income comes from getting listeners or subscribers, but it's the opposite—it's about the relationships and connections. Now that I see how powerful the strategy is, I'd much rather do this than chase a million followers. ROI before recording sounds crazy, but it's absolutely possible—and I've experienced it firsthand.

Once I really understood Rise25's strategy, I was bought in—and I've just been following it ever since. I've already signed my second coaching client strictly through the podcast, and we've only been on the air for about two months. What I really appreciate about Rise25 is how incredibly responsive they are—all I do is push record, send it over, and they make it all work. They provide the scaffolding around the conversations and development I'm looking to do, and in that way, it's a perfect marriage.

What a neat, unique way to connect with people that isn't a hard sale—it's not scary, confrontational, or awkward. I reached out to a handful of people before we even launched the podcast, and three of the first four responded right away saying, 'Call me in the morning, we need to talk.' That kind of return before launch is incredible. Having just barely engaged with Rise25, I can already say I'm closer to doing deals—and we don't even have a podcast name yet. The magic is that when you reach out with a true give, people respond positively. They get excited, they want to be on, and they want to help you. It's a seamless conversation that creates real momentum.