B2B Podcast Launch Services for Client Acquisition, Referrals, and Authority
Rise25 helps B2B companies launch podcasts that become reliable engines for client acquisition, referrals, and authority. Since 2015, we have specialized exclusively in B2B podcast launches, helping agencies, IT firms, professional services, M&A advisors, and other B2B companies launch podcasts that land clients, deepen strategic partnerships, and establish industry authority.
- Millions
- In revenue influenced
- 10x
- ROI achieved for select clients
As seen in
Is your business struggling to launch a podcast?
Your ideal clients are bombarded with endless sales pitches and marketing messages every day. It's harder than ever to build authentic relationships and stand out from the competition...
- Your business development efforts aren't generating quality leads
- Your content marketing isn't driving real business results
- You're struggling to build meaningful relationships with prospects
- You're not seen as a thought leader in your industry
Rise25 helps you launch a B2B podcast to get you in direct conversation with your ideal clients and referral partners with authentic conversations that build trust, generate referrals, and position you as the go-to expert in your industry.
Trusted by Leading Brands
We've helped digital agencies, consultants, SaaS firms, IT companies, and professional
services firms launch and grow high-ROI podcasts.
Why Our Podcast Production Services Deliver Results
- 100% done-for-you execution
Strategy, production, distribution, promotion, and guest management so your team can focus on conversations with high value relationships.
- Omnichannel content machine
Each interview can become blog content, LinkedIn posts, short video clips, email copy, and social snippets to keep you in front of your market consistently.
- Built for pipelines, not vanity metrics
- Every part of the strategy is designed to create referral partners, warm opportunities, and authority building content, not just downloads.
- SEO and discoverability built in
Transcripts, keyword rich episode pages, and YouTube optimization help you capture long tail searches from prospects who are already looking for your expertise.
- Dream 200 relationship strategy at the core
We help you identify and systematically connect with your top 200 ideal clients, referral partners, and centers of influence using the podcast as the bridge.
- Relationship nurturing beyond the interview
Gifting campaigns, follow up emails, and targeted YouTube promotion help you deepen relationships with your most important guests.
Awards & Recognition
Our work has been recognized by leading publications and organizations
- The New York Times
- Featured for the Sports Up podcast
- Inc. Magazine
- Rise25 named #116 on the Inc. Regionals Midwest Fastest-Growing Companies 2023
- Entrepreneurs Organization
- Rise25 Rising Entrepreneurs podcast received recognition from Entrepreneurs Organization
Our Capabilities and Core Expertise
Podcast Strategy & Positioning
Define show goals (client acquisition, referrals, authority), ideal listener, and narrative/format so your podcast launch is tied directly to business development and revenue goals.
Podcast Launch Prep Services
Complete pre-launch preparation including branding, artwork, intro/outro creation, equipment setup guidance, guest booking systems, and all the foundational elements needed for a successful B2B podcast launch.
Podcast Launch & Promotion
Strategic launch execution across all major platforms, initial promotion campaigns, guest outreach, and launch day coordination to maximize your podcast's debut impact and visibility.
Podcast Growth & Distribution Campaigns
Post-launch distribution to major platforms including YouTube, email, and social, with podcast SEO, metadata optimization, and ongoing campaigns to grow your audience and maintain momentum.
Shows We've Produced and Powered
From award-winning podcasts to industry-leading shows, our production work drives
real impact for businesses and thought leaders.
The Firebelly Social Show
Hosted by Duncan Alney
Elevated mission-driven food & beverage founders through compelling origin stories and trend insights—building brand community and positioning Firebelly as a content leader.
Built strong community engagementThe Customer Wins
Hosted by Richard Walker
Helping businesses grow through success-driven stories, highlighting strategies that lead to customer wins and brand growth.
Driving client success storiesHome by NFM (I Am Home podcast)
Hosted by NFM Team
Strengthened storytelling around lifestyle & attribute-rich products, fostering emotional connection and audience loyalty.
Enhanced brand storytellingRising Entrepreneurs Show
Hosted by Rise25 Team
Earned Entrepreneurs Organization's Best of the West, spotlighting emerging founders and boosting show's credibility and influence.
Won EO Best of the West AwardSports Up Podcast
Hosted by Meredith Syms
Won The New York Times 5th Annual Student Podcast Award—significantly raising profile and validating production quality.
Won NYT Student Podcast AwardTopgrading Podcast (Talent Wins)
Hosted by Topgrading Team
Shared deep expertise in hiring and HR, positioning the show as a go-to for leadership and organizational excellence.
Industry thought leadershipNAIFA's Advisor Today
Hosted by NAIFA Team
Delivered timely content for insurance and finance professionals, expanding thought leadership in the advisor space.
Enhanced professional communitySmart Business Revolution
Hosted by John Corcoran
With John Corcoran's advisor role, empowered professionals with systems to grow real connections via podcasting.
Built networking systemsInspired Insider
Hosted by Dr. Jeremy Weisz
First launched in 2008, Dr. Jeremy Weisz has featured over 1,000 entrepreneurs, CEOs, authors and thought leaders.
High listener engagementPodcast Movement Sessions
Hosted by Podcast Movement
Rise25 co-founder John Corcoran was an advisor to the creation of the industry's flagship conference—uniting and advancing podcast professionals.
Industry leadershipMixergy (Startup Stories)
Hosted by Andrew Warner
Produced groundbreaking business interviews under Dr. Jeremy Weisz—setting a high standard in business podcasting.
Groundbreaking interviews
The Rise25 Process for Podcast Launch Services
Create Your Dream 200
First, we help you build a list of your top 200 dream clients, customers, partners, and centers of influence who would be perfect guests for your podcast. This is critical for setting the roadmap to launch your podcast and beyond. Step 2Outreach to Prospective Guests
Next, we help you reach out to prospective guests to build buzz in your industry. Strategic outreach positions you as the go-to expert while creating anticipation for your podcast launch. Step 3Create Assets for Your Show
We're the easy button for your podcast launch. We create professional musical assets and voiceover assets for a polished intro and outro. Plus, we design custom podcast artwork that matches your brand colors and look. Step 4After Launch: Turn Guests into Partners and Clients
Once your podcast is live, we help you convert podcast relationships into profitable business partnerships, referrals, and revenue-generating opportunities that scale your business.
Our B2B Podcast Launch Services
- B2B Podcast Strategy, Positioning, and Messaging
We start with a strategic blueprint to clarify business goals for the podcast, ideal client and referral partner profiles, show name, positioning, and format, and calls to action that naturally invite the next conversation. This strategy is designed so your podcast can be built as a marketing asset and referral platform, not a side project.
- Content Repurposing and Thought Leadership
Each recording can become a suite of marketing assets: dynamic podcast snippets of 30 to 60 seconds for LinkedIn, YouTube Shorts, and other platforms, authority episodes where we interview you or your team to highlight your frameworks and stories, email copy and newsletter features that drive listeners back to your site, and lead magnets and resources created from your best episodes. This can turn your podcast into the backbone of your B2B content marketing calendar.
- Relationship Based Pipeline Marketing
- This is where B2B podcast marketing is uniquely powerful. We help you build and maintain your Dream 200 list of ideal clients, referral partners, and influencers, create targeted outreach campaigns that book these people as guests on your show, warm up relationships before and after the interview with thoughtful messaging and systems, and use gifting, follow up, and targeted ads to deepen connection with your highest value relationships. The goal is a predictable flow of warm conversations with the exact people who can move your business forward.
- Podcast SEO and Content Architecture
We design your show to work hand in hand with search and content: SEO informed show and episode titles, optimized show descriptions and categories, episode blog posts with compelling summaries, bullets, and resources, and optional long form transcripts that can add thousands of keyword rich words to your site each month. The result can be a growing library of evergreen B2B content that ranks and keeps working for you.
- Distribution and Audience Growth
We handle full distribution and growth infrastructure: submission and management on major podcast platforms such as Apple Podcasts, Spotify, Amazon Music, and more, YouTube channel setup, upload, and embedding of video episodes on your site to increase visibility in Google search results, social posting and snippets that keep your feeds active, and email notifications to guests when episodes go live, which naturally open the door for follow up conversations.
- Podcast Guesting and Off Network Exposure
In addition to your own show, we can get you booked as a guest on other B2B podcasts: identification of relevant shows whose audiences match your ideal buyers, direct outreach and follow up to book you on those shows, and messaging, bios, and positioning crafted by experienced direct response copywriters. Guesting can amplify your reach, strengthen your SEO through backlinks, and create more authority content that points back to your core offers.
Results That Speak for Themselves
Our proven methodology has delivered outstanding outcomes for hundreds of B2B
companies across industries.
- podcast episodes launched
- 1,000+
- In revenue and referral opportunities influenced
- Millions
- ROI achieved for select clients
- Up to 10X ROI
- Combined years of B2B podcasting experience
- 30+
Timeline to Get Your B2B Podcast Launched
Week 1
Strategy and Dream 200 Blueprint
Business goals, audience, show format, and initial pipeline list.Week 2
Branding and Assets
Podcast artwork, intro and outro, sponsor message, and templates for episodes and outreach.Week 3
Recording & Initial Production
First interviews and authority episodes are recorded and edited.Week 4 & Beyond
Launch, Promotion, and Optimization
Launch on all major platforms, begin regular publishing cadence, roll out content repurposing, and refine with analytics.Week 5
Launch & Distribution
Go live across all major podcast platforms
Our Podcast Launch Services Case Studies
01
Samir Balwani — QRY: Nearly $1 Million in Revenue from Podcasting in First 12 Months
“Using a podcast, we built authentic relationships and generated nearly $1,000,000 in revenue from just 36 interviews in our first year.”Challenge: Breaking through industry noise and fostering meaningful connections.
Solution: Podcast strategy focused on genuine conversations with guests.
Result: Created impactful relationships, enhanced brand visibility, and brought in nearly $1M in a year through collaborations and new opportunities—all from the podcast-driven networking approach.
02Rich Walker — Client Value: $2M+ Business Opportunity
“Podcasting has become the best tool in our business, resulting in unexpected seven-figure deals from simple, authentic conversations.”Challenge: Wanted deeper connections with clients and higher-value deals.
Solution: Featured clients on the podcast, shared a strategic sponsor message during interviews.
Result: Sparked renewed engagement and opened the door for a $2M+ deal—all emerging organically from relationship-building.
03
Dean Dutro — Worth eCommerce: Higher Close Rates and $50,000–$75,000 in MRR
“Rise25’s podcasting blueprint streamlined our sales cycle and resulted in $50,000–$75,000 in monthly recurring revenue directly from podcasting.”Challenge: Inefficient outreach and sluggish lead generation.
Solution: Adopted Rise25’s structured podcast playbook to book guests, foster relationships, and streamline follow-ups.
Result: Achieved higher deal closure rates, built strong connections, and generated up to $75,000 in MRR—all attributed directly to strategic podcasting.
04Andrea Heuston — Lead Like a Woman: From Content to Pipeline Authority
“Rise25 made the process straightforward. Their expertise saved me countless hours while building real relationships. ” Challenge: Needed to extend reach to decision-makers without managing complex production. Solution: Rise25 delivered full-service conversation production from strategy to distribution. Result: Professional authority assets that complemented existing content, reached new audiences, and reinforced pipeline positioning—all with minimal time investmentEach story above demonstrates the tangible business impact and unique relationship-building power of podcasting with Rise25—driving revenue, opportunities, and brand authority for our clients.
Customized Podcast Production Services
Podcast Artwork Creation
We will create unique podcast artwork that matches your brand's colors, style and design guidelines, including your show name and host name.
*We customize it based on your brand's look and feel
Interactive Dynamic Snippets
We create interactive dynamic snippets which increase authority, engagement and amplify your brand. Dynamic Snippets are 30-60 second snippets which you and guests can promote on social media.
Rise25 Gifting Program
Build & Nurture Connections with Thoughtful Gifting. Delight your clients, prospects, partners, & staff with gifts. We create and implement a gifting program for our clients, handling everything so your referral partners, prospects, and clients can get regular gifts and touchpoints from you.
View full Gifting Program details
Custom Podcast Dashboard
We build you a custom dashboard where you will upload your recordings and keep track of upcoming episodes scheduled to be published. Read more about Podcast Copilot.
Podcast Intro & Outro Creation
We will create a professional audio intro and outro, including sourcing music and professional voiceover narration. We will edit it all together to create a polished introduction and conclusion for your podcast.
Cold Email Guest Outreach
Our cold email outreach upgrade helps you systematically reach out to prospective guests, streamlining your booking process and expanding your network of high-value interview opportunities.
Transcripts
Transcripts help with SEO and long term web traffic and could add an additional 5000 or more words to each blog post that help with google search rankings.Audio Hosting Setup and Management
We are able to provide pro quality audio hosting, ensuring your podcast is distributed reliably across all major platforms with optimal sound quality.Video Podcasting Services
The video upgrade is a great value if you want to get additional traffic from YouTube and have video show up in your blog posts for each episode. As you know Google owns YouTube so this also helps with your site coming up in more searches.YouTube Ads to Boost Guest Relationships
We've developed a process to run targeted traffic to YouTube videos to boost social proof, authority, and credibility. Most importantly, you will strengthen your relationship with the guests who you do this for.Client Success Stories
Working with Rise25 is worth every penny and more … and I know it will continue to pay off for a long time to come. Not just in monetary ways, but through the relationships that have been built.
With Rise25's help, it's been pretty seamless. Both John and Jeremy and the whole team at Rise25 always lead with value first. They're always doing above and beyond what it takes to connect you to people that might be good to do business with. Rise25 handles all the backend, all the editing, all the uploading. I literally just have to get on a mic with a guest and do an interview, upload it to a Google Drive folder, and Rise25 takes care of the rest. Anybody that's looking to do a podcast or if I think they're a good candidate to start a podcast, I tell them you have to hire Rise25 to do it.
I got three referrals and one client before I even launched my podcast—one of them paid me $5,000 right away, so Rise25 basically paid for itself for 10 years before I even recorded an episode. Most people think podcast income comes from getting listeners or subscribers, but it's the opposite—it's about the relationships and connections. Now that I see how powerful the strategy is, I'd much rather do this than chase a million followers. ROI before recording sounds crazy, but it's absolutely possible—and I've experienced it firsthand.
It's a wonderful business development tool for getting referrals and for getting signed customers. It puts you in a different position. You are coming to them, offering to help promote their product or mission, as opposed to you trying to sell them. You learn so much from the interview itself. You can't get that from a sales call.
Once I really understood Rise25's strategy, I was bought in—and I've just been following it ever since. I've already signed my second coaching client strictly through the podcast, and we've only been on the air for about two months. What I really appreciate about Rise25 is how incredibly responsive they are—all I do is push record, send it over, and they make it all work. They provide the scaffolding around the conversations and development I'm looking to do, and in that way, it's a perfect marriage.
What a neat, unique way to connect with people that isn't a hard sale—it's not scary, confrontational, or awkward. I reached out to a handful of people before we even launched the podcast, and three of the first four responded right away saying, 'Call me in the morning, we need to talk.' That kind of return before launch is incredible. Having just barely engaged with Rise25, I can already say I'm closer to doing deals—and we don't even have a podcast name yet. The magic is that when you reach out with a true give, people respond positively. They get excited, they want to be on, and they want to help you. It's a seamless conversation that creates real momentum.
Work with the #1 team of B2B podcasting experts in the industry
Rise25 is a team of 40+ producers, creatives, and strategists based across the US, Europe, Asia, and beyond, all obsessed with one thing: turning conversations into revenue.
We help B2B businesses get clients, referrals, and strategic partnerships with done-for-you podcasts and content marketing. From strategy and guest outreach to production, promotion, and repurposed content, we handle the details so you can focus on building relationships with the right people.
Since 2015, we have been at the forefront of business podcasting, helping companies connect with clients and referral partners, stay top of mind with their best relationships, and build brands that actually mean something to the people they serve.
Frequently Asked Questions
If you want to launch a podcast that drives real client acquisition, referrals, and authority, not just another marketing channel to maintain, we should talk.
- Review your current marketing and referral ecosystem
- Outline a custom B2B podcast launch plan tailored to your firm
- Identify where a podcast can create the highest leverage impact
- Walk away with clarity whether or not we work together
On that call, we will review your current marketing and referral ecosystem, identify where a podcast launch can create the highest leverage impact, and outline a custom B2B podcast launch plan tailored to your firm.
We make it effortless. You just show up for the conversation — we handle the rest.
Free consultation • No obligation • Limited spots available