Done for You B2B Podcast Marketing
B2B Podcast Marketing
Services for Client Acquisition, Referrals, and Authority
Rise25 helps B2B companies turn podcasting into a reliable marketing and relationship engine. Since 2015, we have specialized exclusively in B2B podcasting, helping agencies, IT firms, professional services, M&A advisors, and other B2B companies use a podcast to land clients, deepen strategic partnerships, and stay top of mind with ideal prospects.
Millions
In revenue influenced
10x
ROI achieved for select clients
AS SEEN IN
Is your business struggling to connect with podcast marketing??
Your ideal clients are bombarded with endless sales pitches and marketing messages every day. It’s harder than ever to build authentic relationships and stand out from the competition…
Your business development efforts aren't generating quality leads
You're struggling to build meaningful relationships with prospects
Your content marketing isn't driving real business results
You're not seen as a thought leader in your industry
Rise25 helps you get into direct conversation with your ideal clients and referral partners with authentic conversations that build trust, generate referrals, and position you as the go-to expert in your industry.
Trusted by Leading Brands
We’ve helped digital agencies, consultants, SaaS firms, IT companies, and professional
services firms launch and grow high-ROI podcasts.
Why Our B2B Podcast Marketing Delivers Results
100% done-for-you execution
Strategy, production, distribution, promotion, and guest management so your team can focus on conversations with high value relationships.
Omnichannel content machine
Built for pipelines, not vanity metrics
Every part of the strategy is designed to create referral partners, warm opportunities, and authority building content, not just downloads.
SEO and discoverability built in
Dream 200 relationship strategy at the core
We help you identify and systematically connect with your top 200 ideal clients, referral partners, and centers of influence using the podcast as the bridge.
Relationship nurturing beyond the interview
Awards & Recognition
The New York Times
Inc. Magazine
Entrepreneurs Organization
Our Capabilities and Core Expertise
Podcast Strategy & Positioning
Define show goals (pipeline, ABM, authority), ideal listener, and narrative/format so the podcast is tied directly to revenue and account goals.
Podcast Promotion Services
We help promote your podcast, including running ads to get viewers or booking you on similar podcasts to grow your audience. Turn episodes into newsletter copy, blog drafts, articles, LinkedIn posts, and short clips for social/YouTube.
Podcast Content Repurposing Services
Video-to-podcast conversion, podcast clip creation, social media podcast marketing, blog post creation, and multi-format content distribution to maximize your content’s reach and impact.
Audience Growth & Distribution Campaigns
Manage distribution to major platforms including YouTube, email, and social, with podcast SEO, metadata optimization, and ongoing campaigns (cross-promo, paid, partner promos). LinkedIn amplification, podcast ad buys, and more.
Shows We’ve Produced and Powered
From award-winning podcasts to industry-leading shows, our production work drives
real impact for businesses and thought leaders.
The Firebelly Social Show
Hosted by Duncan Alney
Elevated mission-driven food & beverage founders through compelling origin stories and trend insights—building brand community and positioning Firebelly as a content leader.
Built strong community engagement
The Customer Wins
Hosted by Richard Walker
Helping businesses grow through success-driven stories, highlighting strategies that lead to customer wins and brand growth.
Driving client success stories
Home by NFM (I Am Home podcast)
Hosted by NFM Team
Strengthened storytelling around lifestyle & attribute-rich products, fostering emotional connection and audience loyalty.
Enhanced brand storytelling
Rising Entrepreneurs Show
Hosted by Rise25 Team
Earned Entrepreneurs Organization's Best of the West, spotlighting emerging founders and boosting show's credibility and influence.
Won EO Best of the West Award
Sports Up Podcast
Hosted by Meredith Syms
Won The New York Times 5th Annual Student Podcast Award—significantly raising profile and validating production quality.
Won NYT Student Podcast Award
Topgrading Podcast (Talent Wins)
Hosted by Topgrading Team
Shared deep expertise in hiring and HR, positioning the show as a go-to for leadership and organizational excellence.
Industry thought leadership
NAIFA's Advisor Today
Hosted by NAIFA Team
Delivered timely content for insurance and finance professionals, expanding thought leadership in the advisor space.
Enhanced professional community
Smart Business Revolution
Hosted by John Corcoran
With John Corcoran's advisor role, empowered professionals with systems to grow real connections via podcasting.
Built networking systems
Inspired Insider
Hosted by Dr. Jeremy Weisz
First launched in 2008, Dr. Jeremy Weisz has featured over 1,000 entrepreneurs, CEOs, authors and thought leaders.
High listener engagement
Podcast Movement Sessions
Hosted by Podcast Movement
Rise25 co-founder John Corcoran was an advisor to the creation of the industry's flagship conference—uniting and advancing podcast professionals.
Industry leadership
Mixergy (Startup Stories)
Hosted by Andrew Warner
Produced groundbreaking business interviews under Dr. Jeremy Weisz—setting a high standard in business podcasting.
Groundbreaking interviews
The Rise25 Dream 200 Process for Podcast Production Services
Create Your Dream 200
The best marketing is speaking directly with your ideal clients and customers. We help you build a list of your top 100 dream clients, referral partners, and centers of influence who would be perfect guests for your podcast—turning conversations into relationships.
Distribute Across Multiple Channels
We distribute your podcast across all major platforms—Apple Podcasts, Spotify, YouTube, Google Podcasts, and more—to diversify your reach and capture audience share wherever your ideal clients consume content.
Promote Episodes on Social & LinkedIn
We repurpose your podcast episodes into engaging social content—video clips, quote graphics, and LinkedIn posts—to amplify your message and keep you top-of-mind with your target audience across every channel.
Get You Booked as a Guest on Other Podcasts
One of the best ways to grow your podcast audience is to appear on other podcasts. We identify and pitch you to relevant shows in your industry, expanding your reach and positioning you as a thought leader to new audiences.
Turn Your Podcast into Profits
We help you convert podcast relationships into profitable business partnerships, referrals, and revenue-generating opportunities. Your podcast becomes a marketing engine that systematically builds your pipeline.
Our B2B Podcast Marketing Services
Comprehensive, done-for-you B2B podcast marketing that transforms your podcast into a powerful business development and content marketing engine.
B2B Podcast Strategy, Positioning, and Messaging
We start with a strategic blueprint to clarify business goals for the podcast, ideal client and referral partner profiles, show name, positioning, and format, and calls to action that naturally invite the next conversation. This strategy is designed so your podcast can be built as a marketing asset and referral platform, not a side project.
Content Repurposing and Thought Leadership
Relationship Based Pipeline Marketing
This is where B2B podcast marketing is uniquely powerful. We help you build and maintain your Dream 200 list of ideal clients, referral partners, and influencers, create targeted outreach campaigns that book these people as guests on your show, warm up relationships before and after the interview with thoughtful messaging and systems, and use gifting, follow up, and targeted ads to deepen connection with your highest value relationships. The goal is a predictable flow of warm conversations with the exact people who can move your business forward.
Podcast SEO and Content Architecture
Distribution and Audience Growth
Podcast Guesting and Off Network Exposure
In addition to your own show, we can get you booked as a guest on other B2B podcasts: identification of relevant shows whose audiences match your ideal buyers, direct outreach and follow up to book you on those shows, and messaging, bios, and positioning crafted by experienced direct response copywriters. Guesting can amplify your reach, strengthen your SEO through backlinks, and create more authority content that points back to your core offers.
B2B Podcast Marketing Results That Speak for Themselves
Our proven methodology has delivered outstanding outcomes for hundreds of B2B
companies across industries.
1,000+
podcast episodes launched
Millions
in client revenue and referral partnerships generated
Up to 10X ROI
30+
Timeline to Get Your B2B Podcast Marketing Engine Live
Most clients can be live within approximately 4 to 5 weeks, with marketing systems following close behind.
Week 1
Strategy and Dream 200 Blueprint
Business goals, audience, show format, and initial pipeline list.
Week 2
Branding, Voiceover, Podcast Art
Podcast artwork, intro and outro, sponsor message, and templates for episodes and outreach.
Week 3
Recording & Initial Episode Production
First interviews and authority episodes are recorded and edited.
Week 4
Launch, Promotion, and Optimization
Launch on all major platforms, begin regular publishing cadence, roll out content repurposing, and refine with analytics.
Our Podcast Production and Marketing Services Case Studies
Discover how Rise25’s podcast production and marketing services have empowered industry leaders to achieve remarkable growth, strengthen relationships, and drive substantial revenue. Each case study spotlights a real client we worked with.
01
Samir Balwani — QRY: Nearly $1 Million in Revenue from Podcasting in First 12 Months
Challenge: Breaking through industry noise and fostering meaningful connections.
Solution: Podcast strategy focused on genuine conversations with guests.
Result: Created impactful relationships, enhanced brand visibility, and brought in nearly $1M in a year through collaborations and new opportunities—all from the podcast-driven networking approach.
Rich Walker — Client Value: $2M+ Business Opportunity
Challenge: Wanted deeper connections with clients and higher-value deals.
Solution: Featured clients on the podcast, shared a strategic sponsor message during interviews.
Result: Sparked renewed engagement and opened the door for a $2M+ deal—all emerging organically from relationship-building.
03
Dean Dutro — Worth eCommerce: Higher Close Rates and $50,000–$75,000 in MRR
Challenge: Inefficient outreach and sluggish lead generation.
Solution: Adopted Rise25’s structured podcast playbook to book guests, foster relationships, and streamline follow-ups.
Result: Achieved higher deal closure rates, built strong connections, and generated up to $75,000 in MRR—all attributed directly to strategic podcasting.
Each story above demonstrates the tangible business impact and unique relationship-building power of podcasting with Rise25—driving revenue, opportunities, and brand authority for our clients.
Customized Podcast Production Services
Podcast Artwork Creation
We will create unique podcast artwork that matches your brand’s colors, style and design guidelines, including your show name and host name.
*We customize it based on your brand’s look and feel
Interactive Dynamic Snippets
We create interactive dynamic snippets which increase authority, engagement and amplify your brand. Dynamic Snippets are 30-60 second snippets which you and guests can promote on social media.
Rise25 Gifting Program
Build & Nurture Connections with Thoughtful Gifting. Delight your clients, prospects, partners, & staff with gifts. We create and implement a gifting program for our clients, handling everything so your referral partners, prospects, and clients can get regular gifts and touchpoints from you.
Your Client Dashboard
Each of our clients has a custom members area which we create for them, where you will upload your recordings and keep track of upcoming episodes scheduled to be published.
Podcast Intro & Outro Creation
We will create a professional audio intro and outro, including sourcing music and professional voiceover narration. We will edit it all together to create a polished introduction and conclusion for your podcast.
Cold Email Guest Outreach
Our cold email outreach upgrade helps you systematically reach out to prospective guests, streamlining your booking process and expanding your network of high-value interview opportunities.
Transcripts
Transcripts help with SEO and long term web traffic and could add an additional 5000 or more words to each blog post that help with google search rankings.
Audio Hosting Setup and Management
We are able to provide pro quality audio hosting, ensuring your podcast is distributed reliably across all major platforms with optimal sound quality.
Video Podcasting Services
The video upgrade is a great value if you want to get additional traffic from YouTube and have video show up in your blog posts for each episode. As you know Google owns YouTube so this also helps with your site coming up in more searches.
YouTube Ads to Boost Guest Relationships
We’ve developed a process to run targeted traffic to YouTube videos to boost social proof, authority, and credibility. Most importantly, you will strengthen your relationship with the guests who you do this for.
Client Success Stories
Real results from real clients who transformed their businesses with strategic podcasting.
“With Rise25’s help, it’s been pretty seamless. Both John and Jeremy and the whole team at Rise25 always lead with value first. They’re always doing above and beyond what it takes to connect you to people that might be good to do business with. Rise25 handles all the backend, all the editing, all the uploading. I literally just have to get on a mic with a guest and do an interview, upload it to a Google Drive folder, and Rise25 takes care of the rest. Anybody that’s looking to do a podcast or if I think they’re a good candidate to start a podcast, I tell them you have to hire Rise25 to do it.”
“It’s a wonderful business development tool for getting referrals and for getting signed customers. It puts you in a different position. You are coming to them, offering to help promote their product or mission, as opposed to you trying to sell them. You learn so much from the interview itself. You can’t get that from a sales call.”
“Working with Rise25 is worth every penny and more … and I know it will continue to pay off for a long time to come. Not just in monetary ways, but through the relationships that have been built.”
“Once I really understood Rise25’s strategy, I was bought in—and I’ve just been following it ever since. I’ve already signed my second coaching client strictly through the podcast, and we’ve only been on the air for about two months. What I really appreciate about Rise25 is how incredibly responsive they are—all I do is push record, send it over, and they make it all work. They provide the scaffolding around the conversations and development I’m looking to do, and in that way, it’s a perfect marriage.”
“What a neat, unique way to connect with people that isn’t a hard sale—it’s not scary, confrontational, or awkward. I reached out to a handful of people before we even launched the podcast, and three of the first four responded right away saying, ‘Call me in the morning, we need to talk.’ That kind of return before launch is incredible. Having just barely engaged with Rise25, I can already say I’m closer to doing deals—and we don’t even have a podcast name yet. The magic is that when you reach out with a true give, people respond positively. They get excited, they want to be on, and they want to help you. It’s a seamless conversation that creates real momentum.”
“I got three referrals and one client before I even launched my podcast—one of them paid me $5,000 right away, so Rise25 basically paid for itself for 10 years before I even recorded an episode. Most people think podcast income comes from getting listeners or subscribers, but it’s the opposite—it’s about the relationships and connections. Now that I see how powerful the strategy is, I’d much rather do this than chase a million followers. ROI before recording sounds crazy, but it’s absolutely possible—and I’ve experienced it firsthand.”
Meet Your Lead Gen Team
Rise25 is a team of 40+ producers, creatives, and strategists based across the US, Europe, Asia, and beyond, all obsessed with one thing: turning conversations into revenue.
We help B2B businesses get clients, referrals, and strategic partnerships with done-for-you podcasts and content marketing. From strategy and guest outreach to production, promotion, and repurposed content, we handle the details so you can focus on building relationships with the right people.
Since 2008, we have been at the forefront of business podcasting, helping companies connect with clients and referral partners, stay top of mind with their best relationships, and build brands that actually mean something to the people they serve.
Frequently Asked Questions
Get answers to common questions about our podcast production services.
What does podcast marketing services include?
How long does it take to launch a podcast?
How long should the episodes be?
How long does it take to turn around an episode?
How much does it cost?
Should I start a video podcast?
Do you handle guest booking?
Absolutely! We can send hundreds of targeted cold emails per month to book and pre-vet your Dream 200 prospective clients, referral partners and strategic relationships.