Winnie Hart is the Founder, President, and Chief Right Engine of TwinEngine, a brand growth agency fueled by purpose. Winnie is an industry-recognized interpreter of business brand and personality. She brings more than 30 years of experience in impacting firms and leaders to know what they stand for so that they can make a difference in the world.
She is the author of Stand Out: Tools to Manage the 8 Fundamentals of Standing Out in Business. Winnie also founded Brand in the Box and is the creator of the One Page Marketing Plan. For the past 15-plus years, Winnie has been a member of and is currently a Global Board Director for the Entrepreneurs’ Organization (EO).
Here’s a glimpse of what you’ll learn:
- Why Winnie Hart named her company TwinEngine and how they serve clients
- What goes into creating a brand strategy?
- How to check your brand’s alignment to ensure you aren’t missing out on opportunities
- Identifying and sticking to your target audience — and why it matters
- The result of alignment: sustainable growth
- Why marketing your brand is a misconception
- What is your brand’s archetype?
- Winnie talks about her work with the Entrepreneurs’ Organization (EO)
In this episode…
Is your business missing out on opportunities, but you don’t know why? Or has your business grown to a level where you’ve lost touch with why you started in the first place? Suppose your brand is out of alignment with its target audience, and your messaging isn’t conveying how you can solve their problems. In that case, it’s impacting your entire business.
More and more consumers and employees are resonating with brands that are doing good in the world — they’re in it for purpose over profit. The companies that embody this mantra have incredible results. The crucial question: is your brand conveying that to their audience? Brands need a structured way to understand who they are to project authentic messaging according to their brand identity. You do that by honing in on what’s important for your brand, the planet, and how you can contribute and serve others and then marry it with your marketing messages. If those things aren’t aligned, you’re probably missing many opportunities.
Listen to this episode of the Rising Entrepreneurs Podcast with Dr. Jeremy Weisz featuring the Founder, President, and Chief Right Engine of TwinEngine, Winnie Hart. She explains why it’s essential for companies to have a clear brand identity and its far-reaching effects. They discuss what goes into creating a brand strategy, identifying and sticking to your target audience, finding your brand’s higher purpose, why it matters, and more.
Resources mentioned in this episode
- Stand Out: Tools to Master the 8 Fundamentals Of Standing Out In Business by Lorrie Brignac Lee and Winnie Brignac Hart
- Stand Out as a Thought Leader by Lorrie Brignac Lee and Winnie Brignac Hart
- The Leader Within Us: Mindset, Principles, and Tools for a Life By Design by Warren Rustand
- “[Top Chicago Business Series] Giving to Your Best Business Relationships with Andrea Herrera of Boxperience”
- “Hacks for Virtual Event Mastery with Andrea Heuston of Artitudes Design Inc.”
- “[Top Women Leaders & Chicago Business Series] The Helpful Business With Becky Feinberg-Galvez, CEO of Candor Threads”
Sponsor for this episode…
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Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
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Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Welcome to the Rising Entrepreneurs Podcast where we feature top founders and entrepreneurs and their journey. Now, let’s get started with the show.
Jeremy Weisz 0:11
Dr. Jeremy Weisz here founder of INspiredINsider.com, where I talk with inspirational entrepreneurs and leaders. This is also gonna be on the Rising Entrepreneurs Podcast which while you’ll see in a moment, I’m here with Winnie Hart of TwinEngine. Before I formally introduce Winnie, Winnie, I always like to point out other episodes for people to check out of the podcast. And because Winnie is a huge part of the EO, and is very involved, we had some amazing women of EO on the podcast, we’ve had Andrea Herrera, we’ve had Andrea Heuston, we’ve had Becky Galvez, and so many more. So check those out. And before we get into it, this episode is brought to you by Rise25. At Rise25 we help businesses give to and connect to their Dream 100 relationships. And how do we do that? We help you run your podcast. And for me, Winnie the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships. And I found no better way over the past decade to profile the people and the companies I most admire on this planet and talk about and share with the world what they’re working on and what they’re doing. So if you’ve thought about starting a podcast, you should if you have questions, you can go to Rise25.com and check out more, email us at support at rise25.com. And we look forward to answer any questions you have. Today. I am very excited. We have Winnie Hart she’s founder and chief strategic engine of TwinEngine, you will find out in a minute why it’s called TwinEngine and they are a brand growth agency fueled by purpose and Winnie is inspired, industry recognized interpreter of business brand and personality. She brings more than 30 years of experience and impacting leaders and businesses to know what they stand for so that they can make a difference in the world. She is the author of Stand Out as a thought leader. And Winnie if you’d hold that up, they did a beautiful job with the cover. And it’s Mastering the Eight Fundamentals of Standing on Business. And also, What Do You Stand For? the book. And if you’re watching the video, you can see that beautiful cover there. She’s also the creator of the one page marketing plan and brand in the box, which are strategic tools to help brands build a clear structure plan to stand out. You know, there’s no better person to talk about standing out than Winnie, which you’ll talk about in a second as being a twin, identical twin. But I do want to mention for the past 15 plus years she’s been a member and is currently global board director of Entrepreneurs’ Organization EO. So Winnie thanks for joining me.
Winnie Hart 2:44
Awesome. I’m so excited to be here Jeremy.
Jeremy Weisz 2:46
So TwinEngine, tell me what you do a TwinEngine and where the name comes from
Winnie Hart 2:51
TwinEngine? Well, you know, I have a little brother Tommy, by the way, there’s more than just Winnie and Laurie. And my brother, Tommy. I mean, imagine being the brother of two identical twins. Pretty crazy childhood. My dad decided that he wanted to have a relationship with Tommy. So to have a better relationship with Tommy, my dad decided, well, you know, I’m gonna I’m gonna build remote control airplanes. And we’re going to fly these things. And so they did that. So I remember such a such a years and years of my childhood, we would I would watch my dad and my brother Tommy build these remote control airplanes. And we’d go out into this, this field every week, every week. And we would watch Lorrie and I would sit there my identical twin sister Laurie would sit there and watch them, you know, build these planes while these planes cross these planes. And it was really, really a fantastic thing to learn about. I learned a lot about flying very, very early on. And then my dad was younger I remember our I can remember it very distinctly my dad was was talking to us, he said you know it kind of want to learn how to fly a big plane. And, and so he learned how to fly. I mean, I remember there’s big big stacks of books on the kitchen table growing up and learned how to teach. He taught himself how to fly and, and never forget the day when you know, looking up, you know, in our 900 square foot house in Louisiana and see my dad do his first flyover. And so we named the company to TwinEngine after my dad, because he says you know, you gotta learn how to fly small planes before you buy big ones. So it’s pretty cool.[continue to page 2]