Eran Heffetz 5:41
exactly. Once we heard it and said, Okay, this is, this is our new tagline. And but this is exactly what we were trying to do. We are three co founders del Fuego and myself at Tulsa are both learning and development experts. They’ve had over 15 years of experience each in instructing, teaching, managing instructors, and delivering content professional content to students. And they know the pain firsthand, I saw the pain first time when I owned bars and restaurants, I managed over 1000 Or even more frontline employees, I could not get to them, I could not deliver the messages, I could not deliver the content and the training, like I wanted to do. And pretty fast. I understood that the training methods in the Air Force are not the same for frontline employees, they will not sit behind a laptop because they don’t get one and get hours and hours and hours of training. It needed to be adjusted to this generation that Gen Z, the millennials, frontline employees working shifts, and most of them is temp jobs. So I felt the pain firsthand. And when I met that guy together this idea this concept of bytes came to life. So how did you meet them? Actually, by by accident, like most by coincidence, like, like most things, most good things in the world, at least in my my life. Does sister was a simulator instructor in the Air Force. And she knew that talent, a guy have left their per job. And they’ve actually the one who first thought of the idea and the concept of bikes, they thought about it more into education world into schools, elementary schools, high schools. And she said that maybe it’s worthwhile that they meet me, because we knew each other from the Air Force. And when I saw this idea, I immediately understood how a good fit this is for the front end workforce this worked for to my employees in general. It took a while took a while because I had prior obligations. As you said, I was a founder of a real estate company. And we’re just after an m&a. So we took a while. But eventually I got to a place where I can leave my prior job and go full time working at bytes. And ever since then we’ve been one big happy family,
Jeremy Weisz 8:14
what was so attractive about this that you would want to join because based on your past experience, you could not do anything, but you have a lot of options of what you could do. Why this?
Eran Heffetz 8:28
I think it’s a combination of my two biggest passions. First of all, is tech. And I’m a nerd. I’m a geek, I like to act I like to explore everything. Tomorrow we’re launching a new l&d wizard or l&d Insight wizard from GPS and hopefully to be the first one who launches this kind of things. We are very heavily reliant on AI began we were there a lot before the this AI revolution. But obviously this isn’t answered. So first of all, it’s one of my biggest passions is tech always trying to be on the cutting cutting edge of technology. The other thing is training. And mostly upscaling frontline employees when I managed over 1000 frontline employees. I think if you’ll go back and ask them, they will say that most of the time, I tried to understand them better try to give them better, better options, and to give them a platform where they can, you know, evolve as a human being as a person and go towards the next stages in life. And bytes actually takes these two passion passions of mine and combines them into one which is technology designed for frontline employees training, onboarding and upskilling.
Jeremy Weisz 9:46
And there’s a lot of moving pieces with a SaaS company. I’m wondering what features did your customers demand that has shaped what the product is now? You know, I was talking to someone the other week And, you know, this actually, they may be a good fit for for bytes specifically, but they were worried about the platform they’re using, and then the privacy part. So they want to keep it private with just people in their company, and not external people. So I’m wondering, maybe, you know, maybe talk to the privacy piece, but just features in general that you’ve built in a bite because of customer demands? Yeah.
Eran Heffetz 10:25
So first of all, I think that the thing that is most appealing to companies, how these things has all the necessary features from a learning management system form an LMS, or corporate LMS. We do everything in the background. Like we integrate with HR systems, we integrate with communication channels, like like you mentioned, text messages, I messages, WhatsApp and others. We integrate with different dashboards with different different learning management system. But all of this happens in the background, and seamlessly. What appeals most to our customers is, first of all, how simple it is to create content and effective and engaging content, they simply have to put up, put up their camera and say, Hey, this is our special dish for this week. This is our limited time offer. This is our limited time offer for Black Friday that is coming in a few days from now. So the simplicity of creating such an engaging and effective content. This is one thing that appeals to them. The second thing is like you mentioned before, we do everything in our power, for it to be seamless, as frictionless to the company, the front and employees do not need to install anything at all. They don’t need to get used to any new platform, there is no onboarding time. And there is even in, they don’t even need to log in to the platform, if you choose to do so. So from the point of view of the employee, this is as frictionless and seamless as possible, they get a push notification to the place they spend most of their time, they’re most engaged to, and the most attentive to, they click the link, they click the bite. And that’s it pretty much in they see a short content, it’s not a pain for them. It’s not a hassle, and they learn from it. In terms of privacy. Obviously, it differs dramatically between organization and how deep the technology and how deep the propriety is. Obviously, if a company is delivering a bite on how to fold a t shirt, this is not something that is it’s too. It’s too big of a pain if someone else from a different company will say but it’s very important for their frontline employees to know how to do so. But you can decide and you can choose all the login methods that you wish to apply whether it’s a simple link, which is pre logged in, and all the way to Single Sign On Okta. One Login their AWS and obviously Microsoft term, and Google and even two factor authentication. So you can decide the layers of privacy for each content. It’s not doesn’t have to be for the entire organization. Because put in mind that when when talking about most people in life, but definitely when talking about frontline employees, the more barriers, the more friction you will do in the way that will reduce engagement. And if someone forgets their password, they will simply not see the content. That’s it, they will not get back to this. So this is why we try to be as frictionless as possible.
Jeremy Weisz 13:26
So a main piece has been really you focus a lot on integrations, because that’s what you’ve gotten demand from from the customer. Well, this, this person uses WhatsApp and this person uses whatever. What’s another main feature that you had to include because of the feedback you’re getting from your client and your big organizations too. And I’m sure they’re like, you know, I wish you’d have this right. I’m sure you get requests all the time. So what’s another feature that was that helped shape the product?
Eran Heffetz 14:01
Okay, so that’s a great question. I look at it a bit more than feature. It’s a pillar in our program in our product, sorry. And that’s the content creation app because we started with a simple video editor. But then we understood that this is only like 10 to 15% of the work to take the video when finishing videoing taking the video filming it. Now you have to make it a professional piece of content professional content unit. So this is all our AI efforts are most of them are focused on this part. That once you finish taking the video we do all the heavy lifting for you. We do noise cancelling if you play if you take the short the shot in busy places like hospitals and restaurants and branches of retail we add subtitles we translated 250 languages we add the question the summary cards, the quizzes Then the cover image, the title, there is approximately 50 processes that are running in the background. So later on, the content creator will not have to do anything at all, once they finished filming the video, they can sit back, wait for 15 seconds to 20 seconds. And that’s it. Everything is there ready for them?
Jeremy Weisz 15:22
How do you, thanks for sharing that? How did you originally determine and think about pricing,
Eran Heffetz 15:32
trial and error, trial and error. Obviously, we started as a very lean solution, we started with only the basic features. So the pricing was a bit lower. But as we evolve, as we grow, we add more and more features. And we start launching a few pricing plans, because small organization SMBs, they don’t need interviewer integration to their HR platforms, they don’t need the advanced analytics and dashboards. So and they’re willing to pay a little bit less. Obviously, enterprises have a lot of demand, both around security, privacy support customer success, the pricing is a bit different. And to be completely honest, I think we’re not charging enough because we see the ROI that has our platform has for every organization we work with. And we always say we should charge more. But that’s that’s an evolution. I think that in general, big organization enterprises, they’re starting to understand that learning and development is is the entire p&l center. There start looking at it as a p&l or profit and loss in the balance sheet, there understand the immediate ROI they’re getting from these platforms, but not everybody gets it from the first get go. So it takes time. And it’s evolution. And if you ask me, the prices will be two times or three times, three years from now.
Jeremy Weisz 17:03
How do companies when they’re thinking as far as ROI? How are they thinking about this platform? When they go? How are they getting ROI, when you say ROI from using both? Yeah,
Eran Heffetz 17:15
so it really depends on the buyer. The I will say the biggest advantage and the biggest disadvantage of Bites is that we fit a lot of different use cases in a lot of different industries. So when talking to sales, it’s very clear ROI, they have a limited time offer this week, they have a new collection, they have a new offer, they have an instruction about the new dish or new cocktail. And it’s very obvious if they send a bite if they sent me a micro learning unit to their employees about this new product, they see it in in their top line revenues. So it’s extremely easy to explain the ROI. And we did even a B testing with a lot of our customers, let’s say, Okay, send to this 10 branches, send the byte and to these 10 branches, don’t send it and see the difference on your own. And this is it, they’re hooked. So this is when talking to says it’s a lot easier to show their eye. The more difficult things is to show on Operation sites and mostly on onboarding sites. Because the effect comes, it takes a few months for the effect to show. If we’ll take one of our customers, one of our my personal favorite customer, h&m. They’ve been working with baits for quite a while. But after they saw the value after they saw how engaging this is, they’ve created an entire new employee onboarding plan. And they’ve managed to reduce their frontal training, their instructor led training for in 30% by 30% decrease. So simply by digital did digitizing sorry, the content, making it bite size, making it very engaging and very effective to their employees, they’ve managed to reduce the amount of training shifts that they need to do by 30%. So this is direct ROI. But what I like most more as a data person is the NPS are the score that the employees gave it once they finished the course. And they rated it as 92 points effective and helping their job later on. So it was very, very impactful. So not only they finish the training faster, they were more productive in the end. And they fell they have the knowledge base and they end to know how how to operate well and how to do their job better.
Jeremy Weisz 19:44
When I was looking at Unilever, can you talk a little bit about what you did with Unilever?
Eran Heffetz 19:51
Yeah, definitely Unilever it’s it’s actually actually a very interesting use case as well. We started as also in sales department, one of their sales Director approached us and said, Hey, we’re launching almost 15 to 20 new products every month. And we don’t know how to deliver this content, how to train our field employees, how to train our salespeople around the country, and all around the world, essentially. And we’re looking for a platform where we’re going to be very easy for brand managers to create the content explaining about the new product, whether it’s a snack, or whether it’s a shampoo, and deliver to all of our frontline employees. So this is how we started. Now, we’ve been expanded more than six times since they’re since then working with six times more employees with very, very different use cases. But one of the use cases that is talked about here, it I think it’s, if I’m not mistaken, is about safety. That they had to deliver a very important safety announcement to all their employees. And this is the end, they didn’t have a different platform. So obviously, they use by it. And they saw an amazing, amazing, amazing engagement rates within 48 hours, while their employees watch the content no matter where they are. And this is like the was the final stamp that okay, this works perfectly. So let’s let’s go ahead and expand even more.
Jeremy Weisz 21:21
Yeah, I could see this. And if you’re if you’re listening, the audio, we are looking at the my bite style websites, you can check that out. And we’re actually looking at the Unilever page and some of the implementation, which is is very interesting. I’m curious, on to what’s been a strange use case, right? You mentioned there’s a lot of use cases you could see, when I look at the solutions part, you know, there’s food and beverages, retailers construction, consumer fitness, health care, manufacturing, sometimes these things spread, and it takes on a life of its own. And you didn’t realize, oh, wow, they’re using it for this, what was one of those strange use cases that customers are using it for?
Eran Heffetz 22:03
So I have two stories about this. First of all, Unilever if we’re touching them, it’s not a strange use case. But I didn’t think I had never thought that they would be used for this. Before every season before winter and winter season before summer season, they issue a bite about driving safely during the winter driving safely during the summers. And they also distributed to the families of their employees. And this is something we did not think about before that they wanted the families of their employees to be safe as well. So this was something like a use case, obviously, a lot of things evolved around compliance, compliance and safety and health. But we did not think about the distribution to the families of employees. The other thing, since our product can be started using for free for very small organization. I’m hope I’m pronouncing it right. But in Los Angeles, one of one person used it as a mentor, to ex convicts, to people who got you know, the finishers, they’re dying to serve in jail. And he was helping them to bring that brought back back to society. And he was mentoring them through Bites, he will be sending them Mercury learning units or micro learning bytes of information about certain things, whether it’s everyday skills. Or he still does, by the way, I’m talking like in the past, but it’s still happening. And this is sort of a cute, small community of people that he helps get back to normal life, I would say.
Jeremy Weisz 23:47
No, I appreciate you.
Eran Heffetz 23:48
No way I would imagine that it would be it would be used for.
Jeremy Weisz 23:52
Yeah. And I just going to show this for a second shout out to Tom Vasko CEO Homeboy Industries, and that’s actually willing to send this to them because they’re the largest and most successful one most successful gang intervention, rehabilitation and reentry programs across the globe. And that’s what they do. Actually, they have a program for this. And he talks about how the organization works so well to send this to him over at Homeboy Industries. I’m curious, how do you get when you say it seems like a big feat. We’re looking at Unilever releases across whatever, 1400 employees within 48 hours. How does it work technically? And then let’s say they roll it out to families. So that helps the families to how do they actually get it to roll out to 1400 staff? Like do they just have a central database of those staff and then they have to opt in? How does it work as far as you know, releasing it out to the staff?
Eran Heffetz 24:52
Yeah, so essentially, we’re integrating with the company’s HR platforms, and usually in this HR platform such as the UK G ASAP, in the restaurant, business, seven shift and others, they have all the necessary data, whether it’s phone numbers, whether it’s emails, whether it’s last name, first name. And moreover, the attribution like where to which department does the person belongs to what role and what geography. Another is everything that we need to know. And then, because we’re syncing with it, you don’t need to do anything in our platform, you simply choose by a checkbox who you want to send it to. And that’s it, and they get a push notification to their preferred instant messaging channel. In terms of opting in opting out, this is, again, it varies between geographies. GDPR compliance in Europe, it’s a bit different than the US. But in general, what they do is they opt in once, once we start working with the company. And since this point, they simply get a push notification to their preferred messaging channel. That’s it. And
Jeremy Weisz 26:03
then you don’t need to do anything or else. Yeah, so really, it’s integrated on their side, because they have all the information, maybe an HR platform or some platform, and then they can push it out to everyone because they have the data there. Again,
Eran Heffetz 26:13
in sort of just just to say that in smaller organization where they don’t have a big HR platform, we have a full user management capabilities, where you can create users block users, and from a CSV file or anything at all, but in enterprise, usually where the pain is bigger, because you don’t want to manage 20,000 people’s on people on two platforms impossible. We do everything by integration.
Jeremy Weisz 26:40
I’m curious, you know, as a company, what were some of the first and how did you get the some of the first key customers? Clients? Because right now you can go to a client go, Hey, we’ve worked with Amazon and Microsoft, you know, now you have social proof behind you. But before when you first started, you didn’t? What were some of those key or a key first customer and how you actually got them?
Eran Heffetz 27:06
Okay, so as I said earlier, the best thing in my life happens by coincidence. So as I mentioned, the talents are guys started by first and Dave are actually the one who first thought of the idea and the concept, it was a bit different, but the core of it was still the same ID. And they were very much focusing on education and schools. But then someone or guy knows, from his reserve duty, by the way, if speaking on Israel, said, Hey, I’m a consultant for a big retailer in Israel. And I think this could be a great fit for retailers. And this was exactly at the time that we’ve met. And I came with the idea of frontline employees from the hospitality world, not the retail world, not the retail industry. But then things, you know, started working together. So this is how we started in Israel. When we went outside the borders of Israel and we went globally, we, we knew the pain is very big, right? We knew people are looking for solutions, you can go and you can Google it. What’s the search volume of how to train a new server in a restaurant, how to train a new customer, a new employee in retail stores, or a consumer goods and manufacturing, transportation, logistics, you name it. So there’s a big pain around it. So we started as a product lead growth company, that people can go into our website store for free and use it on their own. And this is how we started. And this is how we got very nice volume of customers. Usually, it’s smaller, but very, very nice volume of dozens every month. But as the product evolved, and as we evolved, and as we saw that the bigger pain is in a global companies, global enterprises, the marketing methods changed a little bit. We just got back from an event in Las Vegas UKG, which we launched a partnership with them together, where he led you UKG is an HR platform Sorry, got one, I think it’s the biggest or the second biggest law it would market rich in the United States. And they held a conversion event in Vegas for more than 5000 attendees. And we’ve just a few of us attended this event. And it was an amazing. And so, you know, the marketing strategy evolved as the product evolved in as we evolved, and fell more mature. And as we found more and more enterprise ready, because obviously enterprises This is the holy grail, but it’s very demanding on the other side. So you have to be prepared.
Jeremy Weisz 29:40
Talk about the importance of partnerships. Right. I noticed obviously, you have a partnerships page. And you just mentioned you know, there’s some key partners that you integrate with that. You can both help each other to definitely,
Eran Heffetz 29:57
definitely and first of all, you You finished with the most important thing that I would say, I think the benefit should be mutual. I know that it’s not everybody’s in mind like this, like, what do I get from it. But first of all, I think the partnership should be mutual, mutually beneficial, this is started. The second thing is, as we said earlier, we believe that our product should be as easy as possible to use as seamless and frictionless as possible to us. So we believe in integration. And so once you believe you buy, you build this integration, great things come out of this, and it’s mutual beneficiary to both sides. It’s still not our main, go to market channel. It’s not, it’s not our main region. But it’s definitely a very, very, very important enabler. If we want to work with an enterprise IT working with SAP or UKG, or other or Azure Active Directory in other DC is in a neighbor, and you don’t if you don’t have it, then you’re out. So this is the way we look at it, but I’m guessing that with time, it will become a more and more lead gen channel for us.
Jeremy Weisz 31:12
You know, I know you have a long career in entrepreneurship. And, you know, we always hear the good things. But I’d love to hear about some of the failures that you learn from, No,
Eran Heffetz 31:26
I never fade. I think that over the years, I’ve definitely counted more failures than successes, I’m just lucky that the successes were big enough to keep rolling. And that’s the most important part, I think, to keep rolling all the time and beyond the wheels down on the wheels of time. Definitely, I’ve had many failures in my background, I think the biggest one is where I was arrogant. For the first I don’t know if the first time but I was definitely to Oregon, we own some very successful bars and restaurants in Tel Aviv, and is in each one that we’ve opened, it was bigger and bigger and bigger and bigger. And then we went into a project which was supposed to be our holy grail, or I don’t know, our, our, our Northern Star or or whatever you want to say. And it failed miserably. It failed miserably. We lost a lot of money there. It was too big. It was too expensive. It was too fancy. It was too much of everything. And I believe that this taught me I think that the most important lesson in life, is just to try and stay as modest as possible. I don’t know don’t don’t fly too close to the sun.
Jeremy Weisz 32:53
What was it at that point? You just the successes just led to you feeling? Honest, unstoppable, untouchable? What was it that you take from that?
Eran Heffetz 33:05
I think that with success, you develop an appetite, or at least I do an appetite for more and more and more. I didn’t know we didn’t know how to stop and say, Okay, we’re having a great roll. We’re having a great run. Let’s let’s focus on this. We always looked at bigger and bigger players and saw what they’re doing. And we said, Well, we did it in half the time or 25% of the time. Let’s try to be as big as they are. And I think we ran too fast and too high and aim too high. I don’t think it was like, I don’t know, just the appetite grew. I we wanted to be better. We wanted to be bigger. We wanted to do more things that people will talk about. And I don’t regret it. By the way, there is a lot of pioneering things that we’ve done in the course of the last 15 years or so 20 years almost. And most of them could not have been done if we were to overthink them. If you will think about him too much. It will say we will drill them out. But they succeeded. But I don’t know I think I now I’m much more modest than I used to be. I’m sure about this.
Jeremy Weisz 34:25
What’s another lesson you learned from a past failure?
Eran Heffetz 34:32
So for me, and it’s a personal lesson, I don’t know if it fits everybody. I’m a person of partnerships, not just in, in b2b partnerships. I mean, I was very very lucky to have two partners of mine. One is Roy door which is the CEO and co founder of Obligado as you mentioned, and the other is Ron chain, which is founded together with me we all the three of us co founded together also the restaurants and The current real estate company now Ron manages the runs this real estate company, I don’t think I could have gone through what I’ve went through without these two people. And the same goes for today. We don’t forget that we do together bites. And looking sometimes solo founders, single founders, and I simply can’t understand how they’re doing it. For me, it’s more about the road than the outcome. I, obviously I care a lot about the outcome, but I’m a partnership person, I need people on my side, I need to consult with people and to talk to people. And to six and to celebrate together when we succeed and to comfort each other when things are going south.
Jeremy Weisz 35:46
I’d love to hear on some of your mentors, and what you learned from them?
Eran Heffetz 35:54
Well, I think first is my father. I don’t know if I can say mentor because it’s my father. But I think that I’ve learned from him many, many things, actually, both my parents, but I will start my father. He learned me. He taught me Sorry. What eventually, I think helped me go through the Flight Academy as well. Is it’s okay to fail. But it’s not okay to fail twice the same way. You can fail twice, but not the same way. You failed once, do a correction, do maybe you will fail again. But don’t do the same mistake twice. Learn from it. I think this is made me a better pilot. It made me a better business person. It made me a better person, I think, I hope so. And my mother, which is she has a PhD but she also runs startups, even today.
Jeremy Weisz 36:52
And I saw she do what Startup. He’s
Eran Heffetz 36:55
the CEO and founder of a company that is trying to develop. I don’t know how to determine English. So please excuse me. But like Beyond Meat to do it for tuna to grow protein based tuna.
Jeremy Weisz 37:10
Like a plant based version. Yeah,
Eran Heffetz 37:13
but I choose protein based but I’m not yet sure about this. She taught me resilience. Definitely. I think this is something in general true for a lot of Israelis. But she is extremely resilient. No matter what happens on the way no matter what obstacles, she says. She went through all of them. So in my opinion, they’re the two big digital people influenced most of my life, not just the coins, because being parents also because looking at them and seeing how they’re doing it. They’re enterpreneurship like, and the other two people, I think it’s Ron and Roy, I don’t know if I can call them mentors, because we’re in the same age level. We went through everything together you can, but they definitely give me a different perspective. We are so different from one another. How, sir? How Roy is always optimistic. Always nothing doesn’t matter. What happens is optimistic. It’s okay. Ron, Ron doesn’t live today. He lives like 10 years from now. Everything that he thinks about everything that he focuses about everything that he imagines in rooms is 10 years from now, or if it’s a bad day, it’s only five years from now. And me always the realistic part, boots on the ground, dug into the Excel sheets talking to numbers and stuff like this. So I think that the combination between the three of us was very significant. But also it’s some kind of mentorship because I look at them and I see oh, okay, this is another way to look at things. This is another perspective. And finally, as I said earlier, this partnership or this different perspective, and this dynamic between three to three people. For me personally, it’s very, very, very important in in my personal growth in everyday life, actually.
Jeremy Weisz 39:12
Two quick questions on that one, what’s the company called your mom’s company with the beyond me?
Eran Heffetz 39:18
Oh, one does? Wonder fish. Wonder wa NDA. Fish. Yeah. And we all are holding our fingers crossed to the so they succeed. I don’t know if you saw spirity on Netflix. If you will see it. Once you see it. You You will hold your fingers crossed that they succeed because the this again, I’m not an expert in this area in this field. But what we’re doing to the oceans is very bad. I would say like this. And not only what we’re doing to the oceans, it’s also what we’re eating and what’s inside of them. So I think this is the Future just hoping that it will be as tasty. As as the real thing. One Hellfish. Yeah.
Jeremy Weisz 40:11
The other question I was gonna ask you about ROI, you mentioned the being extremely optimistic. I was wondering if there’s a past example, story of where, you know, he provided a different perspective. Maybe you weren’t so optimistic on something, and he came with his optimistic lens.
Eran Heffetz 40:35
Wow, definitely I can. I don’t, I don’t, I can’t think of a single point or as to avoid one thing. But I think, I don’t know, it was pretty much on an everyday basis, definitely. Around the closing the restaurant that we have done so on the one who did not succeed, obviously, it was tough for him as well, right? It’s hard to stay optimistic. But he always gave me the perspective that we managed to get out of it, it’s it’s okay. Things will be single sorted out. I’m not exactly exactly sure how I’m not, I don’t know all the steps on the road to be in the place that we want to be. But eventually, things will work out. And guess what he was right. We lost money, we had to close the restaurant. That’s true. But we as a company, we as a group, we as founders, we prevailed, and it did not stop us in any way from our growth in, if any, it made the opposite. Because it pushed us both ROI and myself towards tech. And obligors, very successful company today is fingers crossed, that it will stay like this, I’m sure it was during this. And also Bites is growing very, very, very rapidly and nicely. So you know, maybe it’s it was a blessing in disguise. And he could see them I could I know that I couldn’t see them. I was extremely focused on talking to all the suppliers to all the employees, to all the banks, making sure everything is no unless no untidy, loose ends or stuff like this. So it was very hard for me to see about the rise over the horizon.
Jeremy Weisz 42:22
Eran I have one last question. Before I ask it, I just want to point people to check out my bites.io to learn more. And I just love for you to talk about yo a little bit as an organization and and you know, just the importance of entrepreneurship groups and how that’s affected you.
Eran Heffetz 42:44
So eel, I was actually extremely skeptic about this. I have a good friend of mine that is wanted me to join you for many years. And he’s one of the first people in Israel to join you.
Jeremy Weisz 42:59
And the people don’t know if it’s entrepreneurship organization, its founders, helping founders and being a group. So yeah, who was the person that was telling you to
Eran Heffetz 43:10
join? Was there a person who’s Nir Zavaro. Also was just launched his new book. I’m not sure it’s allowed to save, but I will say it anyway. It’s called factory slides. And I had the pleasure of reading it prior previous to it being launching, launched. And it’s an amazing book. So I urge you, I urge you all to go and buy it on Amazon. And this is for my so much for the PR here. I thought it’s a cult. Alright, I thought it’s like I thought it’s like a support group. Nothing. Nobody talks about what’s going inside the forum and stuff like this. But I’ve been there six years now. And I think it really helped me evolve as a person.
Jeremy Weisz 43:52
This is here’s here’s near it actually released the episode on. You know, we talked about his book and branding. And so you can see here, Fuck the Slides. And yeah, and you’re here. Yeah.
Eran Heffetz 44:02
It’s a great book and a great person. But don’t tell him I said so. So I think I think that EO provided me with the place to be completely honest with myself. It’s less about for me personally, it’s less about what value do I gain from other people. But for me, it’s a place to be completely honest and straightforward with myself. And the fact that we meet once a month, it allows me to do a retrospective about myself about the things that I did last month. And if I see that I’ve been talking about something or complaining about something or even whining about something month after month after month, it really puts a spotlight and says, Hey, enough is enough. You need to focus on this, gonna take care of this. And it gave me the structure and gave me the place to deal with things that I used to push back And I used to say okay, this is important, but this is nothing urgent. And AEO has put them in Splore spotlight and explain to me, Hey, maybe this is urgent after all. So this is it. This is the one that I got.
Jeremy Weisz 45:14
First of all, thank you. Thanks for sharing your journey your stories of check out my bytes.io and many more episodes of the podcast in Eran wanted the first one. Thank you. Thanks,
Outro 45:25
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