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Nir ZavaroNir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling. 

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Here’s a glimpse of what you’ll learn:

  • Nir Zavaro talks about the inspiration and story behind his book F*ck the slides
  • The most common mistakes people make when telling their story
  • How to create a 3-minute trailer pitch
  • Why storytelling is crucial in marketing
  • Nir’s experience conducting workshops on Industry 4.0
  • Using humor and empathy to win over customers
  • How Nir trained a former bartender to win the Patrón Tequila World Championship through compelling storytelling
  • The importance of maintaining hope and positivity in the face of adversity
  • Nir’s thoughts on the Israel-Gaza conflict media coverage and its impact on civilians

In this episode…

Is it possible to transform the way we communicate and connect in business and life through the power of storytelling? Can the right narrative truly change the course of an entrepreneurial journey?

According to Nir Zavaro, an entrepreneur and storytelling maestro, the key to impactful communication lies in crafting compelling stories. Nir believes that by harnessing the art of narrative, individuals and businesses can elevate their message, connect deeply with their audience, and drive meaningful engagement.

In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz is joined by Nir Zavaro, Founder and CEO of Streetwise, to explore the transformative power of storytelling. They delve into Nir’s diverse experiences in entrepreneurship and how storytelling has been pivotal in his journey. They also talk about intuitive writing techniques, the importance of narrative in business pitches, and the role of storytelling in understanding complex global issues.

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript

Intro 0:03

Welcome to the Rising Entrepreneurs Podcast where we feature top founders and entrepreneurs and their journey. Now let’s get started with the show.

Dr. Jeremy Weisz 0:13

Dr. Jeremy Weisz here, founder of, where I talk with inspirational entrepreneurs and leaders today is no different. I’ve Nir Zavaro. You could check him out at He has a book, F*ck the slides. There’s an asterisk in there, Nir, so for all if you know, he won’t say that on the cover, but you got what I mean. We’re going to talk about his book, talk about his journey. It’s pretty amazing. Nir, before I formally introduce you, I always like to point out other episodes people should check out of the podcast. This is part of the top Israel leader series that I’m doing. And I’ve been doing it for quite a while we had Mois Navon of Mobileye. And he talks about Mobileye, their journey to be acquired by Intel for $15.3 billion. But near what struck me was that along the way, they were trying to figure out the course to sell the product and sacrificing all along the way, and it wasn’t always easy to go back to his family, tell the kids and wife listen, I’m pulling you out of all the extracurricular activities, there’s no more eating out. We’re hitting on lean times. Okay, and that’s the entrepreneurial journey, its ups its downs. And Nir’s going to talk about some of that. And there’s many more I had Ido, of PerimeterX, which is a cybersecurity company in Israel, we had Jon Medved of OurCrowd on so check those episodes out and more on And this episode is brought to you by Rise25. At Rise25, we help businesses give to connect to their dream 100 relationships and and how do we do that we actually do that by helping companies launch and run their podcasts are an easy button for a company to launch on their podcast, we do the strategy, the accountability and the full execution. You know, Nir, we call ourselves the magic elves that run in the background to make it look easy for the hosts in the company. You know this because you you’ve actually done a lot of interviews, as well. You know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way over the past decade to profile the people in companies I most admire on this planet and share with the world what they’re working on. So if you’ve thought about podcasting, you should you have questions, you can go to and Nir you know this there’s a deeper reason why I do this. I really wish my grandfather was a Holocaust survivor. And the reason his legacy lives on is because someone interviewed him and told his story. And so you know it Yeah, we talk about the business side but there is a deep personal reason why. And in your about helping brands tell their story, which we’ll get to and there’s a legacy they leave when they do that. So Nir Zavaro is founder, and you know, you can check them out He’s founder of Streetwise, he also has the book, F*ck the slides, and he helps people market through storytelling. They help businesses improve their sales and marketing. His mission, he says is quite simple. They help brands sell stuff, but sell stuff so they have a good story. And, you know, his journey is pretty amazing. As I mentioned, he’s worked at the American Embassy. He’s open bars. He’s co founded an extreme sports content website. He’s done so much. And Nir, I just want to thank you for being here.

Nir Zavaro 3:43

Thank you. You know, we opened the one of our bars, we opened in 2015. And one of my partners Assaf, he would like he grabbed me and say, I want to introduce you to my friend. She’s amazing. Mary, you’d come to her and he would give the spin that you just gave. And I will tell him, I feel like a husband. Just tell him my name. I’ll figure the rest out. And every time I hit this, somebody who’s this weird guy. You mentioned your your grandfather and my grandmother passed away a few years ago, she was 106. She was lucid until the end. Two of my novels The first books I’ve written, dedicated to her, but 102 and 106. And she passed away two days after I launched my second novel, and she will tell us stories about the 1930s when they would hide cash from Istanbul and take the train from Istanbul through the Middle East to come to Tel Aviv and bring money so they can buy weapons and armor and armor and stuff to maintain against the Brits in those days. Everybody has some sort of a story that’s connected to these people.

Dr. Jeremy Weisz 4:58

What did you learn from your grandmother?

Nir Zavaro 5:01

Fearless. I feel a bit now I’m going to travel the world. The book will come out Saturday, and by the time we do this, this will go live, the book will be out and I’ll be traveling the world. And people asking me, Are you afraid to travel if people know that so on, and I’m thinking about it. And then I hear her stories, and being fearless, you know, something completely different than something through the social media era. Those two these ideas that everybody has an opinion and stuff, we forgot. But today, what I’m learning is leadership, as measured today, not in the classroom, not about our revenue. Right. And today, we’re writing stories that people tell us.

Dr. Jeremy Weisz 5:52

Talk about the book a little bit and why you wrote it.

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