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Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for one of the early business podcasts where he helped to put all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his own chiropractic and massage facility in downtown Chicago and has also founded a nutritional supplement business.

In this episode, John Corcoran, host of the Smart Business Revolution Podcast, is joined by his Rise25 Media Co-founder, Dr. Jeremy Weisz, to talk about how a person can build authority in his field through different channels. They’ll be discussing the questions a person needs to ask himself before starting the process, the differences between vanity and worthwhile authority, the importance of consistency, and how a podcast can help with building authority.

Here’s a glimpse of what you’ll hear:

  • Why you need and want to build authority in your field
  • The difference between vanity authority and worthwhile authority
  • What are the different channels for building authority?
  • Why building authority involves consistency, discipline, and focusing on the highest and best use of time
  • How to have an edifying conversation with an expert
  • Where to learn more about Rise25 Media
  • John Corcoran and Dr. Jeremy Weisz‘s book recommendations

Resources Mentioned In This Episode

Sponsor: Rise25

Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing. Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally. 

If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development, and it is personal and professional development that doubles as content marketing

A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network. 

To learn more, go to Rise25.com or email us at [email protected]

To learn more, book a call with us here

Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services. 

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Episode Transcript

Intro  0:14  

Welcome to the revolution, the Smart Business Revolution Podcast, where we ask today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.

John Corcoran  0:40  

All right. Welcome, everyone, John Corcoran here. I am the host of this show. You know, you guys probably know my story. I’ve been the host of the Smart Business Revolution Podcast for about 10 years, I am a recovering political hack. Well, I guess I am still a recovering lawyer who spent years working in politics including as a speechwriter with stints working in the Clinton White House and for a California Governor. And I’ve been for the last five years partnered with Dr. Jeremy Weisz, who hopefully will be joining us in a little bit, talking about helping people to build life-changing relationships using podcasts and content marketing. I’ve been doing it for about 10 years. And Jeremy has as well. And I’ve had the privilege during that time to talk to so many top CEOs, founders, and entrepreneurs, all kinds of different companies and organizations, ranging from organizations like YPO, and EO to Activision Blizzard, Lendingtree, Open Table, and many more. 

I’m also the co-founder, of course with Dr. Jeremy Weisz, of Rise25, where we help b2b businesses with the strategy and production they need to create a podcast and content marketing that produces tremendous ROI and clients and referrals and strategic partnerships. And in this episode, this special live episode, we’re going to be talking about how to build authority in your field, we’re gonna be breaking that down on how to build your authority so that people listen to you in your area of expertise. But first, before we get to that, this episode is brought to you by Rise25, where we help b2b businesses to get clients referrals and strategic partnerships. We’ve done a few podcasts and content marketing, if you’re listening to this, and you’ve ever thought, you know, should I do a podcast? While I say yes, I’ve been telling people for 10 years, they should as well, because it will change your life, you will build amazing relationships if you do it right. I highly recommend it to everyone. So if you want to learn more, go to rise25media.com

Alright, so we’re gonna break this down and talk about some of the different elements around building authority. So first of all, I think you have to ask yourself, do you even need to build authority? And why are you building authority? But first, do you even need to meet me to build authority? The reason why I say that you need to build authority is that initially, a lot of people tend to go and do what they have done previously, what they’ve done before. And they tend to do the same thing over and over and over again. So you see it all the time, where I see people who have written a book, they’ve been practicing in their field for 20 years, maybe they haven’t even written a book. But they’ve been practicing in their field for 20 years. They’ve got all kinds of great past clients. They’ve got testimonials, they’ve got clients who say great things about them. Maybe they’ve written for different publications over the years. So they’ve year, so they’ve built authority that way. In other words, they’ve built authority already, they have enough authority, and then it just becomes layering upon layer upon layer. You know, maybe they start teaching at a local college, you know, a professorship or something like that.

Here is Dr. Jeremy Weisz. He’s joining us. Welcome. Welcome. Dr. Weisz. Thanks for joining us. And so we’re in the midst of talking about number one. Do you even need to build authority? And the problem of so many people who already have enough authority and the CIO, but they keep on and on because it’s what they know and what they’re comfortable with and what they keep on doing. So they sign up to teach a course at a college nearby, or they write an additional article for another esteemed publication, or they write in an additional book even though they’ve written a couple of books already. And they kind of go back reflexively to things that they’ve done before, and do more of the same. Any thoughts on that? Dr. Jeremy?

Jeremy Weisz  4:36  

No, I mean, I think that there’s multiple if there are multiple benefits to doing something that’s going to boost your authority, then I’m all for it. If it’s just a redundancy on something you’ve already done, unless there are other benefits to it, then there may not be as much of a need for it. Like for example, as you said, you know, increasing authority By having other titans of industry connecting with other Titans industry, if we’re talking in the form of a podcast, right? having another Titan of industry increases your authority I’m all for. Right?

John Corcoran  5:14  

That gets to a point that I definitely wanted to make, which was to not just create content in the abstract, to not just create content that builds authority, but also to use the content to grow your network to connect with perhaps, thought leaders in your field, connect with potential referral partners, strategic partners, which is what you’re getting at.

Jeremy Weisz  5:39  

Exactly, yeah.

John Corcoran  5:42  

And so the other point we want to make it, what’s the big Why? Why do you want to build authority? What is the ultimate goal here, you know, you don’t want to just do it just for the sake of vanity, you know, you don’t want to just for the sake of getting your name out there, because you can keep doing that over and over again. And you wouldn’t be able to measure whether you are actually achieving results from it, it needs to actually result in some kind of metric that you’re seeking to pursue. So is it getting clients? Is it getting more referrals? What is the end goal? Is it getting your business sold? Is it getting a job? What is the purpose behind the authority so that you can measure whether you’ve been successful or not? Jeremy, your thoughts on that, would you say is an example of that?

Jeremy Weisz  6:33  

let’s talk about vanity authority, versus like actually worthwhile authority, what would be an example of vanity authority versus worthwhile?

John Corcoran  6:48  

I’ll give you an example. So I actually was listening to a book on Audible the other day, which was it was about seven or eight years old, but it was talking about someone in that book was talking about how they believe that you should be on Twitter every day, and tweeting 15 to 20 times a day in order to establish your authority. I would argue that that is not necessary, you know, maybe that would build your authority in certain fields. It’s highly dependent on what industry you’re in. But it’s not an end result. You know, the end result is clients in the door revenue, the door product sold something like that. So you have to be clear on what that authority is going to lead to because if you tweet 15 times a day, and you build authority, but it doesn’t actually end up in any difference for your business, then what was the purpose?