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How to Make Money Doing a Podcast (2026 B2B Mega-Guide)

how to make money doing a podcast

How to Make Money Doing a Podcast (2026 B2B Mega-Guide)

how to make money doing a podcastAt-a-Glance TL;DR

If you already have (or are building) a profitable B2B business, the fastest and easiest way to make serious money with a podcast is:

Use your podcast as a structured system to build relationships with ideal clients, referral partners, and strategic partners.

Everything else (sponsorships, subscriptions, Patreon, memberships, affiliate deals, digital products, etc.) can be stacked on top of that—but the engine is B2B relationships and high-ticket revenue.

In this guide, you’ll learn:

  • How to design your show as a B2B lead generation and relationship-building platform.
  • 15+ proven podcast monetization strategies (ads, subs, services, premium content, events, software, and more).
  • How to use AI to speed up production and monetization.
  • What to track so you can prove ROI to yourself and your team.

Table of Contents

  1. Two Main Ways Podcasts Make Money (and Which One Wins in B2B)
  2. Why Monetize? The Real Economics Behind Podcasting
  3. Myth Busting: You Don’t Need Millions of Downloads
  4. Audience Value Pyramid: Match Monetization to Audience & Intent
  5. Quick Start Monetization Decision Flow (B2B-First)
  6. B2B Monetization Playbook: Turn Interviews into Revenue
  7. The 15 Core Ways to Make Money Doing a Podcast
  8. Using AI to Accelerate Monetization
  9. How to Pitch & Close Sponsors (Without Distracting from B2B Revenue)
  10. Building Paid Communities that Don’t Feel Like Cash Grabs
  11. Analytics: What to Track, What to Ignore, and How to Prove ROI
  12. Stacking Revenue Streams Over Time (Phased Growth Roadmap)
  13. Monetization Calculator: Estimate Revenue from Ads, Subs & Services
  14. Legal, Financial & Tax Considerations
  15. FAQ: Rapid Answers to Common Monetization Questions
  16. Resources & Further Reading

1. Two Main Ways Podcasts Make Money (and Which One Wins in B2B)

Almost every podcast monetization strategy falls into one of two buckets:

  1. Audience-Monetization Model (Creator Style)
    • You get paid for access to your listeners:
      • Sponsorships and ads
      • Listener support (Patreon, memberships)
      • Subscriptions and premium content
      • Merch, affiliate marketing, etc.
  2. Relationship-Monetization Model (B2B Style)
    • You get paid because of who you build relationships with:
      • Ideal prospective clients
      • Referral partners
      • Industry leaders and influencers
      • Event organizers and JV partners

For a B2B business with a high-ticket offer, the relationship-monetization model almost always wins in speed, predictability, and total revenue.

  • One new client worth $10,000+ can outweigh months or years of paltry ad-based revenue.
  • You can be profitable with 100–500 downloads per episode if your guest and listener profile is right.

If you already have a profitable B2B service or product, your podcast should be designed from day one as a relationship engine, not just a content channel.

2. Why Monetize? The Real Economics Behind Podcasting

Podcasting can be creatively satisfying—but it can also be a lot of work. if you go the DIY route, you better have time to do planning, recording, editing, and promotion. Many shows consume 10–20 hours per week (or more with video).

Without deliberate monetization, you will hit one of two walls:

  • Time wall – “This is too much time for something that doesn’t pay.”
  • Quality wall – “I’d love to improve the show, but I can’t justify the expense.”

Monetization gives you:

  • Budget for a podcast production services agency so you don’t burn out and you can focus on the relationship-building.
  • Room to experiment with new formats, events, and campaigns.
  • A clear business case for continuing and scaling the show.

When podcasters start making money, everything changes. They become more committed and professional, fueling further growth. — John Corcoran, Rise25

3. Myth Busting: You Don’t Need Millions of Downloads

The biggest misconception about how to make money doing a podcast is that you need a massive audience and big sponsors.

Reality:

  • Niche B2B shows with 500–2,000 loyal listeners routinely generate more real revenue than entertainment shows with 50,000+ downloads—because they sell high-ticket services or B2B solutions.
  • The “1,000 True Fans” idea still holds, but in B2B you may only need 10–50 “right” relationships to generate six to seven figures of pipeline or revenue. (check out lots of case studies here).

A tight, well-defined audience + the right offer + a relationship-driven interview strategy can beat generic reach all day long.

4. Audience Value Pyramid: Match Monetization to Audience & Intent

Instead of defaulting to ads, first ask:

“What is one listener or one guest worth to my business if I build a real relationship?”

Reframed Audience Value Pyramid (B2B-focused):

Tier Downloads/Episode Audience Type First Monetization Focus Value/Listener Notes
Micro < 2K Niche B2B, decision-makers, experts High-ticket services, consulting, DFY solutions $$$$ Skip ad CPM. Focus on relationships and pipeline.
Emerging 2K–10K Focused community, growing list Services + small sponsors + affiliate offers $$$ Test digital products & paid workshops.
Growth 10K–50K Engaged mass or vertical niche Sponsors, subscriptions, B2B events, community $$ Layer in premium content and memberships.
Scale 50K+ Broad reach or big industry influence Larger brand deals, programmatic ads, licensing $ Ads can work; still don’t abandon B2B relationships.

A single B2B consulting client worth $15,000 from a 500-person audience is equivalent to a gigantic volume of ad impressions. That is why B2B lead gen belongs at the top of your strategy, not as an afterthought.

5. Quick Start Monetization Decision Flow (B2B-First)

Use this to decide where to start:

  1. Do you already sell a B2B service or high-ticket offer?
    • Yes → Design your show as a relationship-driven B2B podcast.
    • No → Start building an email list, simple offers, and low-friction services.
  2. Is your audience narrow and valuable (e.g., SaaS founders, MSPs, PE firms, agencies, etc.)?
    • Yes → Focus on B2B lead generation, consulting, and done-for-you services first.
    • No / Broad → Explore subscriptions, memberships, and sponsorships once you have traction.
  3. Do listeners frequently ask what tools or services you recommend?
    • Yes → Layer in podcast affiliate marketing and joint offers.
  4. Do you have a loyal back catalog and superfans?
    • Yes → Consider podcast subscriptions, Patreon for podcasters, or private feeds.
  5. Are brands already reaching out?
    • Yes → Formalize your sponsorship packages and onboarding process.

Circle the one or two best-fit starting strategies, then commit to testing them for 90 days.

6. B2B Monetization Playbook: Turn Interviews into Revenue

This is the heart of B2B podcast monetization.

Your podcast is not just content—it is a structured system for starting and deepening the right business relationships.

Step 1: Define Your Relationship Targets

For your existing business, identify 3–5 categories of guests who can drive revenue:

  • Ideal prospective clients
  • Referral partners or agencies who can send you deals
  • Strategic partners (integration partners, software tools, platforms)
  • Industry influencers and event organizers

Your guest list becomes your target account list.

Step 2: Design the Show Around Their Wins

Position the podcast as a platform that makes them look good:

  • Showcase their story, lessons, and wins.
  • Make it easy to say yes (clear, professional process).
  • Ask questions that highlight their expertise and results.

They walk away thinking, “That was one of the best interviews I’ve done.”

Step 3: Build a Simple Guest → Relationship → Opportunity Pipeline

After the interview:

  1. Debrief & connect
    • Send a thoughtful thank-you.
    • Share assets (clips, quotes, graphics).
    • Connect on LinkedIn and other relevant channels.
  2. Open a natural follow-up conversation
    • “Would it be helpful if I shared how we’ve helped similar companies with [X problem]?”
    • “We briefly mentioned [topic] off-air; I have a framework that might be useful—want to see it?”
  3. Track pipeline
    • Guest → Warm relationship → Business conversation → Opportunity → Closed-won/closed-lost.

If your average deal size is $10,000–$50,000+, a handful of deals per year can more than pay for all of your production costs and then some.

Step 4: Layer in Listener-Side Monetization Later

Once the guest pipeline is working, you can:

  • Introduce workshops, B2B group programs, or playbooks to your broader audience.
  • Add sponsors that directly serve your niche (tools, services, platforms).
  • Offer premium content or subscriptions for power users.

7. The 15 Core Ways to Make Money Doing a Podcast

We’ll keep the full monetization menu, but we will frame each item through a B2B lens first, then audience monetization second.

1. Services, Consulting & Done-For-You Offers (B2B Core)

Leverage your podcast to sell:

  • Strategy and advisory
  • Done-for-you implementation
  • Retainer-based services

Your show:

  • Demonstrates your expertise.
  • Warms up guests and listeners.
  • Creates natural openings for sales conversations.

For most B2B podcasters, this is the #1 revenue driver.

2. B2B / High-Ticket Lead Generation

Invite ideal clients, partners, and influencers as guests.

  • Use your interview as the easiest “cold outreach” in the world.
  • Follow up with context and goodwill from the conversation.
  • Track deals sourced from the podcast.

This approach consistently leads to high-ticket B2B revenue even at low download numbers.

3. Sponsorships & Direct Advertising

How it works:

  • Brands pay to be mentioned during your show via host-read ads, mentions, or integrated segments.

Ad types:

  • Pre-roll – Short mention at the beginning.
  • Mid-roll – Longer, higher-engagement mention in the middle.
  • Post-roll – Call to action near the end.
  • Integrated – Naturally baked into the conversation.

B2B angle:

  • Focus on fewer, more aligned sponsors that your audience actually needs.
  • Bundle podcast mentions with newsletter, social, and webinar placements for more value.

Your pricing can still be informed by industry podcast sponsorship norms, but in B2B you often negotiate based on access to decision-makers and outcomes, not just impression counts.

4. Programmatic & Dynamic Ad Insertion (DAI)

Platforms: Acast, Megaphone, Libsyn AdvertiseCast, RedCircle, Castos, Buzzsprout, and others.

Why it matters:

  • Automatically fill ad inventory across your episodes.
  • Insert or swap ads into old episodes, monetizing your full back catalog.

B2B angle:

  • Use DAI to rotate house ads for your own offers, webinars, and lead magnets, not just third-party ads.
  • You can still do sponsor deals, but your highest ROI may be promoting your own services.

5. Host-Read & Integrated Brand Spots

Host-read ads remain some of the most effective formats in podcast monetization:

  • Listeners trust the host.
  • You can add personal stories and results.
  • You can tailor the messaging to your niche.

B2B angle:

  • Co-create offers with tools or services your audience already uses.
  • Use case-study-style ad reads: “Here’s how one of our listeners used this and what happened.”

Rotate the stories and calls-to-action to avoid fatigue.

6. Listener Support & Memberships (Crowdfunded)

Platforms: Patreon, Buy Me a Coffee, Memberful, Ko-fi, Glow, Supporting Cast.

Model:

  • A small percentage of listeners (often 1–5%) contribute monthly.
  • Tiers might include bonus content, Q&As, or shoutouts.

B2B angle:

  • Think “pro membership”: templates, checklists, mini-trainings, or private office hours.
  • This can serve as a low-ticket front-end that leads into higher-ticket offers.

7. Paid Subscriptions (Apple, Spotify, Supercast)

Platforms:

  • Apple Podcasts Subscriptions – Integrated subscription inside Apple Podcasts.
  • Spotify podcast subscriptions – Monetization for shows with a strong Spotify audience.
  • Supercast – Flexible subscription infrastructure, works with multiple players and offers detailed control over plans and pricing.

You can offer:

  • Ad-free versions of episodes.
  • Bonus interviews or deep-dive series.
  • Early access or behind-the-scenes content.

B2B angle:

  • Position this as a “pro feed” with implementation content, playbooks, and frameworks that build on the free show.

8. Premium / Bonus / Ad-Free Feeds

Use a free public feed plus a premium feed:

  • Public: Latest 20–30 episodes, broad appeal.
  • Premium:
    • Full archive
    • Workshop recordings
    • AMAs and live Q&A replays
    • Industry breakdowns

B2B angle:

  • Gate your most actionable “how-to” implementations behind premium access.

9. Affiliate Marketing

Recommend tools, software, and services relevant to your audience and earn commissions on sales.

Examples:

  • CRM and email tools
  • Podcast or video tools
  • Niche SaaS products your audience already uses

Best practices:

  • Only promote products you genuinely like.
  • Use trackable links (UTMs, custom codes).
  • Mention offers clearly in your show notes, emails, and on-air.

B2B angle:

  • Bundle affiliate tools into “stacks” that support a specific outcome (e.g., “The stack we use for B2B podcast lead generation”).

10. Digital Products (Courses, Toolkits, Templates, E-Books)

Turn recurring listener questions into:

  • Short courses and masterclasses
  • Toolkits and swipe files
  • SOP libraries or templates
  • Industry reports or playbooks

B2B angle:

  • Make products that help your target audience implement what you talk about (e.g., cold outreach scripts, onboarding systems, marketing funnels).

Pre-sell offers to validate demand before building.

11. Events (Virtual & Live)

Events are one of the most overlooked—but powerful—podcast monetization methods.

Formats:

  • Mastermind groups – Curated groups of your best listeners or guests.
  • Virtual workshops – Ticketed Zoom sessions for your niche.
  • Conference side events – Private dinners, happy hours, or roundtables attached to larger industry conferences.

B2B angle:

  • Position events as deal-making environments where your audience can meet each other, not just you.
  • Your podcast becomes the top-of-funnel relationship builder that fills these events.

12. Merchandise & Physical Products (With Caution)

Merch (t-shirts, mugs, notebooks) is usually more about community and brand than serious profit, unless you have a very large and rabid fanbase.

B2B angle:

  • Use merch as gifts and retention tools (client welcome kits, event swag), not as a primary revenue stream.
  • It can strengthen relationships and word-of-mouth, which still ties back to B2B revenue.

13. Syndication & Licensing

You can:

  • License episodes or series to platforms or educational programs.
  • Bundle content into training modules for companies or associations.

B2B angle:

  • Turn your best episodes into internal training for partner organizations or companies.
  • License a curated “podcast curriculum” to industry groups.

14. Data & Insights Revenue

If you systematically survey or interview a niche audience, your aggregated insights can be valuable:

  • Benchmark reports
  • Industry pulse surveys
  • Trend analyses

Always obtain proper permissions and anonymize where appropriate.

B2B angle:

  • Use your insights to support consulting engagements, sponsor packages, and premium reports.

15. Creator Collaborations & Multi-Platform Monetization

Repurpose content across:

  • YouTube and shorts
  • LinkedIn, X, and newsletters
  • Webinars and live sessions

Monetize each channel via:

  • Sponsorships
  • Paid communities
  • Service and product sales

B2B angle:

  • Think of your podcast as the core asset, with all other channels amplifying your message to the same defined niche.

16. Create Software to Solve Guests’ and Listeners’ Challenges

If you keep hearing the same problem, that may point to a software opportunity:

  1. Track recurring pain points from guests and listeners.
  2. Validate whether existing solutions are satisfying the market.
  3. Build or partner on a simple SaaS or tool that addresses that need.
  4. Promote it via the show for built-in distribution.

Even a small tool with 100–200 paying accounts can become a meaningful revenue stream, especially in a B2B niche.

8. Using AI to Accelerate Monetization

AI tools can dramatically reduce the time between recording and revenue.

Area AI Use Case Monetization Impact
Guest Research Summarize bios, identify hot topics Better interviews and stronger relationships
Topic Mining Analyze transcripts for recurring problems New product ideas, premium content, and services
Content Repurposing Draft show notes, emails, clips, social More reach, more leads into your funnel
Offer Ideation Cluster questions into product ideas Faster validation of offers and workshops
Ad & CTA Copy Generate and A/B test sponsor reads and CTAs Higher conversion for sponsors and your own offers
Segmentation Tag CRM based on behavior and interests More targeted follow-ups and higher close rates

Treat AI as your junior producer and marketing assistant, not as the strategist.

9. How to Pitch & Close Sponsors (Without Distracting from B2B Revenue)

For B2B podcasters, sponsorships are usually secondary to lead gen and client revenue—but they can still be a strong, complementary income stream if you structure them correctly.

The key is to avoid letting sponsors compare you apples-to-apples against every other podcast on the market. Instead, design “apple-to-oranges” packages that are unique and hard to benchmark directly.

Start with the Right Sponsor Prospects

Your best prospects for sponsorships are often people and companies who already know, like, and trust you:

  • Key clients you’ve helped produce real results
  • Key referral partners who already send you business
  • Strategic partners whose products/services your audience already uses

They already understand your value and your audience. Sponsorship becomes an extension of a relationship that’s working—not a cold transactional media buy.

Use Apple-to-Oranges Packaging (Bundle, Don’t Slice)

If you only sell a sponsor one unit of value—for example, “a mid-roll spot on my podcast”—they will naturally compare your pricing to every other show’s CPM, impressions, and rate card.

Instead, package sponsorships so they are multi-channel and relationship-rich, for example:

  • 10–15 podcast episode sponsorships over a 3–6 month period
  • Feature on your website (partner page, case study, or resources section)
  • Inclusion in your email newsletter (sponsored blurbs, dedicated segments)
  • Guest interview on your podcast, showcasing their expertise and story
  • Hosted dinner, roundtable, or private event where you bring together ideal prospects or partners for them

Now the sponsor is buying something much bigger:

  • Access to a curated audience
  • Credibility and implied endorsement from you
  • Relationship access via events and interviews
  • Multi-touch visibility (audio + web + email + in-person)

That is apple-to-oranges. It is much harder for them to put that next to another show’s CPM and say, “You’re more expensive.” They’re not just buying impressions; they’re buying a package of outcomes and touchpoints.

Preparation: Know Your Value Before You Pitch

Before outreach, have these ready:

  • 90-day average downloads
  • Audience & guest profile (who listens, who you interview, roles, industries, company sizes)
  • Content formats & cadence (episodes per month, solo vs interviews, video vs audio)
  • Examples of impact (listener feedback, case studies, a sense of “who this show moves”)

For existing clients and referral partners, you can go further and tie in:

  • Metrics from past collaborations
  • Overlap between their ICP and your audience/guest list

Sample Outreach to an Existing Client or Partner

Example email:

Hi [Name],
We’ve been thinking about ways to feature [Company] more prominently with our audience of [ICP, e.g., SaaS founders / agency owners / investors], especially given the work we’ve already done together.

We’re opening up a small number of partner sponsorship spots that go beyond just a logo or a single ad read. The idea is to bundle:

  • A series of podcast mentions across 10–15 episodes
  • A featured profile for [Company] on our website
  • Mentions in our email newsletter
  • A dedicated interview where we highlight your story and results
  • A small private dinner/roundtable where we invite relevant leaders in our network

Would you be open to a quick call to see if that kind of package could support your growth goals this year?

This framing:

  • Reinforces the existing relationship.
  • Emphasizes the multi-touch, apple-to-oranges nature of the offer.
  • Positions you as a strategic partner, not just a media vendor.

Sponsor One-Pager Essentials

Create a simple sponsor/partner one-pager that highlights:

  • Who listens & who appears as guests (titles, industries, company sizes)
  • What makes your show different (format, positioning, your credibility)
  • Package examples (e.g., “Quarterly Partner Package,” “Launch Partner Package”) that include:
    • 10–15 sponsored episodes
    • Website placement
    • Newsletter features
    • Guest interview
    • Optional private dinner/roundtable or virtual workshop
  • Case studies or stories of previous partners
  • Clear next step (book a call, limited number of partner slots, etc.)

Avoid listing prices in pure CPM or “per episode” terms. Always bring the conversation back to:

  • The quality and influence of your audience
  • The depth of integration (audio, web, email, events, relationship)
  • The outcomes they care about (leads, demos, sign-ups, visibility with a specific segment)

Don’t Let Sponsorships Dilute Your Core B2B Revenue

Finally, keep sponsorships in the proper place within your business:

  • Continue to prioritize B2B lead generation and client revenue from your guests and listeners.
  • Only accept sponsors who genuinely serve your audience.
  • Make sure sponsor obligations fit into your production workflow without overcomplicating the show.

Done right, sponsorships become:

  • A value-add to existing client and partner relationships
  • A profitable side stream, not the main engine
  • Another way to deepen your network and authority in your niche

All while preserving the core purpose of your B2B podcast: building high-value relationships that drive your main business forward.

People pay for:

  • Access (to you and to peers)
  • Transformation (clear outcomes)
  • Recognition (status and visibility)

Best practices:

  • Define a clear journey: from “listener” to “member” to “success story.”
  • Hold regular live calls or office hours.
  • Showcase members on your show or in your newsletter.
  • Maintain a growing resource library (templates, recordings, frameworks).

B2B angle:

  • Your community can double as a deal-flow and partnership hub—but ensure it delivers genuine value beyond sales.

11. Analytics: What to Track, What to Ignore, and How to Prove ROI

Ignore:

  • Lifetime downloads as a standalone vanity metric
  • “Top charts” screenshots with no revenue behind them
  • Follower counts without engagement or pipeline

Track:

  • 30-day downloads per episode (your real baseline)
  • Episode completion rates (are people listening through?)
  • Email list growth attributed to podcast CTAs
  • Conversions to:
    • Strategy calls
    • Products and subscriptions
    • Events and workshops
  • Guest → Opportunity → Revenue pipeline

Attribution tips:

  • Use dedicated landing pages and URLs for podcast listeners.
  • Use unique discount codes or offer names mentioned only on the show.
  • Ask “How did you hear about us?” on every form and sales call.

12. Stacking Revenue Streams Over Time (Phased Growth Roadmap)

Think in phases instead of doing everything at once.

Phase 0: Pre-Launch

  • Clarify your ideal listener and guest profile.
  • Create a simple lead magnet and email list.

Phase 1: First 20 Episodes (Relationship-First)

  • Focus on B2B lead generation: invite ideal clients and partners.
  • Track pipeline from guest relationships.
  • Add simple CTAs to strategy calls or lead magnets.

Phase 2: Early Traction (1K–5K Downloads/Episode)

  • Test digital products, paid workshops, or low-ticket memberships.
  • Begin light sponsor outreach to highly aligned brands.

Phase 3: Established Show (5K–20K+)

  • Formalize sponsorship packages and B2B events.
  • Launch or grow a paid community.
  • Repurpose content heavily across channels.

Phase 4: Scale (20K+ and Strong Brand)

  • Expand into licensing, syndication, and larger campaigns.
  • Consider a team for sales and media partnerships.
  • Keep refining your B2B offers—the core monetization engine.

13. Monetization Calculator: Estimate Revenue from Ads, Subs & Services

Use these rough formulas to get directional clarity.

B2B Services / Lead Gen

(# Prospects & Guests Engaged) × (Close Rate) × (Average Deal Size) = Revenue

Example:

  • 60 ideal guests/prospects per year
  • 20% become meaningful opportunities
  • 5 deals at $20,000 each

= $100,000/year attributed to the podcast.

Subscription / Membership Revenue

# Paid Subs × Monthly Price × Average Months Retained = Revenue

Example:

  • 120 subs × $15 × 12 months = $21,600/year

Ad & Sponsorship Revenue

Instead of fixating on CPM, in B2B focus on:

Campaign Fee = (Audience Fit + Positioning + Integrations) Negotiated with Sponsor

You can still use general podcast advertising benchmarks for reference, but your niche and buying power of your listeners justify going beyond a standard “per 1,000 downloads” formula.

Key items:

  • Contracts – Always use written agreements for sponsorships and larger collaborations (deliverables, usage rights, payment terms).
  • Disclosures – Comply with FTC guidelines by clearly disclosing sponsored content on-air and in show notes.
  • Platform fees – Understand fees for podcast subscriptions, payment processors, and membership platforms.
  • Taxes –
    • Track income by source (sponsors, services, products, events).
    • Confirm whether platforms collect/remit VAT/GST in relevant countries.
  • Entity structure – Discuss with a qualified advisor whether an LLC, S-Corp, or Corporation is best for your situation.

15. FAQ: Rapid Answers to Common Monetization Questions

Q: How many downloads do I need to monetize?
You can monetize from day one or earlier if you focus on B2B lead generation and services. For sponsorships and audience-monetization alone, even 500–1,000 downloads per episode can be enough in a tightly defined niche.

Q: What’s the best way to make money quickly?
If you have a B2B business, the fastest path is:

  1. Clarify your ideal client and partner profile.
  2. Launch a podcast that interviews those people.
  3. Build a simple, respectful follow-up process to explore working together.

Everything else is slower.

Q: Can I monetize a small podcast?
Yes. With a small but targeted audience, consulting, services, and high-ticket offers often outperform ads and merch by a wide margin.

Q: Is Patreon better than Apple Podcasts Subscriptions?
It depends on your goals:

  • Patreon / similar platforms – Better for community, perks, and flexible offerings.
  • Apple / Spotify subscriptions – Better for frictionless in-app upgrades, especially if most listeners are on those platforms.

Many successful podcasters run both.

Q: Can I monetize my old episodes?
Yes. Use dynamic ad insertion to add new sponsor campaigns or house ads for your own offers to your back catalog.

16. Resources & Further Reading

For deeper dives into creator-side monetization (ads, subs, memberships, and affiliate marketing), see:

Use these as supporting references, but always bring the focus back to the highest-ROI path for B2B:

John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert. He is co-founder of, Rise25, helps provides podcast production services for B2B businesses to connect with their ideal clients, referral partnerships and strategic partners.