Want to get 12+ months of content in a day or two, without lifting a finger?
And are you looking to connect with higher caliber people?
Here is a great solution. Turn live events and conferences into content opportunities, while connecting with and delivering value to your best connections.
Anytime you have an event or a conference or a retreat – whether it is one you are organizing yourself or attending – you have an opportunity to create a year’s worth of podcast episodes AND to connect with and deliver value to strategic partners who you otherwise wouldn’t have a chance of connecting with.
How? By doing live interviews.
This is one of the most effective strategies we have used to grow our own businesses over the years.
Why Capture Content at a Conference or Event
Anytime you have a conference or an event, it is an opportunity to capture content.
You can create a whole year’s worth of video or podcast content by capturing these interviews.
As you probably know, content is the new currency of the web. Any business that is not creating content, is going to be left behind in the 21st century.
As Gary Vaynerchuk says, every business needs to become a media company.
But the question is how to create content strategically in a way that also functions as business development, referral marketing, networking, and so much more.
That’s where capturing interview content at a conference comes in.
Often it is rare to have everyone under one roof where all the big players from an industry – including perhaps your clients, or influencers from a particular industry – are all together.
But too often this opportunity is wasted, because you are busy and don’t have the time for one more project.
This is a mistake. It’s like paying for a keynote speaker to speak to an empty room.
If you are going to attend an event or a conference, you might as well make the most of it.
By recording interviews with attendees, exhibitors, speakers, and other VIPs, you are nurturing your best relationships.
It also gets you access to folks who you otherwise probably wouldn’t have a chance to connecting with.
In fact, you can and should reach out before the event and strategically invite other attendees, or speakers, or exhibitors, to come do an interview, to ensure you get the most important interviews with the people you really want to meet.
Options for How to Capture Your Interviews
There are many options when it comes to creating this content and doing these interviews.
You could have a full glassed-off area with video crews, professional lighting and sound.
You could also have a sectioned-off area in an exhibit hall, in a conference hallway or gathering area, or adjacent to a retreat, where speakers, exhibitors and attendees of that event can be interviewed.
You could also rent a hotel room or smaller conference room nearby and bring all the interviewees there.
Or, you could also have a smaller set up where you have roaming camera crew that sets up wherever and is able to travel to the interviewees, such as on the floor of a exhibit hall.
Whatever style you choose, in just a few hours, you can capture dozens of interviews with attendees, sharing their knowledge and expertise.
Benefits of Capturing Interviews at a Conference or an Event
There are so many benefits to capturing this content.
When you go to a conference, you are probably going because you want to meet people.
Doing live podcasting allows you to connect with higher caliber people and to lead by delivering value to them rather than a sales pitch.
A live podcasting booth can capture either audio or video.
If the booth is capturing audio, you can use the audio later to create your own conference podcast, which can be syndicated across Apple Podcasts, Google Podcasts, Stitcher, Spotify, Overcast, and all the major podcasting platforms.
Marketing expert Seth Godin has called podcasting the “new blogging” and for good reason – it is one of the best tools for content marketing, networking, and business development available today.
One of the advantages of syndicating across these different podcasting platforms is that the content goes much further. Rather than just sitting on your website, it reaches new audiences and new listeners, which will turn into new leads for you.
If you capture video, you also have the option of doing live streaming. The video from the interviews can be streamed live across platforms like Youtube, Facebook or LinkedIn.
Where to Distribute Your Interviews
Once we create this content, we have many options for where they can be distributed
Here’s where you can get some real leverage, by distributing the content across multiple channels.
You can take the content and upload it to YouTube, embed it on your website, and distribute it across dozens of podcasting channels, including Apple Podcasts, Google Podcasts, Stitcher, Spotify, Overcast, etc.
This also creates SEO benefits because you end up with hundreds and then thousands of links – all leading back to your website.
Why You Need a Professional Team to Handle All the Details
When you go to a conference, that is often very high value time for you and you should not be dragged into doing the interviews yourself.
You already have enough on your plate, so this is not something you should add to it.
Plus, once the interview is over, then you can take over from the interviewer and continue the conversation about potential synergies or collaboration.
I was speaking to someone the other day who brought a video crew to a conference, but he was disappointed afterwards with the results.
The video crew spent all of their time creating testimonial content, which they really didn’t need because they had enough already.
While testimonial content is valuable, it is just one type of content that can be created.
This video crew failed to use the interviews as an opportunity to establish relationships with new strategic partners and referral partners and potential clients.
When you bring in a professional crew that has experience creating this kind of content, you will 10X the amount of strategic partners and referral partners that emerge from the event.
What’s best of all, a Live Podcasting Booth can really take advantage of a rare opportunity where everyone is together under one roof to leverage all of your attendees’ expertise and knowledge, whether it is on your website later, on YouTube, or on a conference podcast.
Even better, you will make your attendees and speakers feel like celebrities.
And it can all happen while you don’t have to lift a finger.
Here are a few pictures from a live podcasting booth we created in partnership with a publicly-traded conference and events company for a 17,000-person conference:
If you want to go even further, create a VIP lounge adjacent to the live podcasting booth so that VIPs can feel even more like celebrities by having meetings and hanging out in the area adjacent to the live podcasting booth.
It adds a great “energy” to the floor of an exhibit hall.
Here are a few more examples of what all of this can look like from one of our previous events:
Here are a few examples of the kinds of content and testimonials which you can capture – in fact, attendees are much more likely to say nice things about your event when you are also promoting them by highlighting them on a podcast.
Prosper Show Series
Check out the full series at Inspired Insider here
Sweet and Snack Show series
Check out the full series at Inspired Insider here
RetailX Conference series
Check out the full series at Inspired Insider
Finally, be sure to have some fun too.
(In other words, if a Wizard walks by, be sure to capture it. Because it’s not every day you get to speak to a Wizard!)
If you have more questions about how a professional team can do live interviews – or create a live podcasting booth – so you can connect with more strategic partners and potential clients at events, while capturing 12-24 months worth of content quickly, including easy testimonials from your best clients, contact us at Rise25 today. We can help.