Here are a few sample questions to ask during an interview:
Lead Generation, Media & Content Marketing, Podcasting
1. Everyone wants more qualified leads, but it seems harder and harder to generate them. What are some typical mistakes people make with lead generation?
2. What are some of the effective strategies that work well for lead generation today?
3. What role does a podcast play in lead generation? Isn’t a podcast more about building an audience and then selling ads to generate revenue from it?
4. Isn’t starting a podcast show time consuming? How do you have time to do a podcast?
5. How do you get guests to say “yes” to be a guest, especially early on when you do not have a big audience?
6. How do you make money from a podcast? Isn’t it too crowded now and too late to get started today?