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Jeremy WeiszDr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.

In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage.

John CorcoranJohn Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

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Here’s a Glimpse of What You’ll Hear:

  • Advice for starting a podcast even if you feel too busy
  • How you can save time by having people you want to connect with on your calendar while on a podcast
  • How is having a podcast a better way of discovering clients and building relationships?
  • Hosting a podcast can help you achieve your key business objectives
  • How podcasting can be valuable at networking gatherings
  • How can a podcast help you speed up your sales cycle?
  • The ins and outs of podcast content versus written content
  • Conducting panel discussions and repurposing previous content

In this episode…

Do you feel like you don’t have the time to start a podcast because you are too busy? Would you like to learn at least 10 reasons why you should start a podcast because it can actually save you time?

With two-plus decades of podcasting experience under their belts, Dr. Jeremy Weisz and John Corcoran have a strategy in place for starting and conducting successful podcasts. They know that having a podcast saves time and attracts more business to your company. Companies can generate ROI and connect with their ideal clients through their done-for-you podcast service.

In this episode of the Top Business Leaders Show, Dr. Jeremy Weisz and John Corcoran, the Co-founders of Rise25, talk about the value of having a podcast and how it can save you precious time. They discuss how podcasting helps you build strategic relationships and connects you with your ideal clients through referral partners, which speeds up your sales cycle. Stay tuned to find out how it can save you time and help you achieve your primary business objectives.

Resources mentioned in this episode:

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at [email protected] or book a call at rise25.com/bookcall.

Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:04 

Welcome to the Top Business Leaders Show. Powered by Rise25 Media. We feature top founders, executives, and business leaders from all over the world.

John Corcoran  0:20 

Hey, John Corcoran here and the host of this show, and this is a live episode that’s going to be appearing on my podcast, which is Smart Business Revolution a Dr. Jeremy Weisz’s podcast, which is Inspired Insider. And we’re going to be talking in this episode about why start a podcast in this busy world where we all have a million different things that we need to do. Isn’t that just one more thing to add to our plate? Well, actually, we have a bit of a contrary opinion, having done it for a combined what, 24, 25 years between the two of us podcasting in this new medium, and we have some pretty strong opinions of why it can actually save you time. And there are many different ways in which you can use that. So we’re going to dive into how exactly a podcast can save you time. Of course, this episode is brought to you by Rise25 Media, where we help b2b businesses get clients referrals and strategic partnerships with done for you podcasts and content marketing. If you’re listening to this and thinking like, should I start a podcast? First listen to why it will save you time, which we’ll explain in a moment. But secondly, send us an email at [email protected], or go to our website Rise25media.com, lots of resources for you to check out there. All right, so Jeremy, let’s dive into this topic. First of all, if someone’s listening to this, and they’re thinking, you know what, I’m curious about starting a podcast, I listen to podcasts. I enjoy them. It seems like all my peers and colleagues and contemporaries are starting podcasts. You see it all the time. Celebrities are starting podcasts, but I got too many things on my plate. I’m way too busy. How can I possibly add that one more thing on top of the ball? What’s your response to that?

Jeremy Weisz  1:53 

I say just don’t start it, because it’s less competition. If you’re not feeling it, don’t do it. But, I know in our lives, John, we always look to deliver value first to people before asking for anything. And so I don’t know how people do it. Like, how do you deliver value first in a relationship? And we have found there is no better way to do that than to have a podcast. And so if one of the biggest things is you want access to higher and higher caliber people and whatever you categorize as higher caliber people, they’re busy. Okay, they have a lot of things pulling at them. Well, how do you deliver value to those people first? There’s a number of ways, one of which is to profile them on your platform, the people and companies you admire? So, I don’t know, John, how do people really get access to higher-caliber people? Giving with a podcast is a big one in our world.

John Corcoran  2:04

Yeah, sheer grit or connections, right. But those two things don’t always work out.

Jeremy Weisz  2:18

How do you get connections? So that was a big one. We always say, the amount of time it will take you to get access to higher-caliber people without this, it just takes longer, and it’s going to cost you more, it’s going to take more time.

John Corcoran  3:20 

Yeah, I was just reading our friend, Dorie Clark’s new book, The Long Game, and it was about how to create time in your schedule for long-term strategic thinking. And she said, one of those ways is by saying no to many different things, as many things as you can as possible. But I was curious that one of the few things that she would say yes to it was a podcast interview, in most instances. That’s the case, she’s a busy keynote speaker, author, Best Selling Author, a lot of demands on our time. And that’s what I found is that, if you want a way to connect with someone like that high caliber person, person of influence, who has status, who has authority, especially in your field, the podcast is a great way to do it. So let’s talk about the ways in which a podcast can save you time. One of the points that you make, Jeremy is that you should already have people on your schedule already. So you’re already spending time already with people, maybe you could always go higher-caliber, you can always get busier, more successful, more prominent individuals, but you should already have people on your calendar that you want to connect with, you want to deepen a relationship with, and the podcast is about leveraging those time slots further for creating content that is published on a podcast.

Jeremy Weisz  4:37 

Yeah, people will say, “All right, Jeremy. So how much time do I need to carve out now that I have a podcast?” They need to carve out like one hour, five hours, and just like what you said, Well, you should already be having your best referral partners, your relationships, your clients, your potential clients already on your schedule. So it’s not like you have to carve out any more time and if you don’t, well, you should, anyway. So you should be having time for those relationships. That is a big one.

John Corcoran  5:07 

Another great point. Do you remember talking to a friend of ours, Justin, a couple years ago, he was going off to a conference. And it was a day travel on the front end, a day travel on the back end, and two or three days in the middle out of the office for about five days. And was saying that, “I don’t have time to start a podcast because I got all these things going on.” And why was he going to a conference, of course, he was going to meet people to get referrals, to get clients, to build relationships. And so, it’s really about a better way of doing that, and a better way to get referrals because you can connect with people, you can deliver value with people using the podcast, often in lieu of other time-consuming types of activities, like traveling off to a networking event or conference or something along those lines.

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