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Laurie CoronaLaurie Corona is a business coach and entrepreneur. She is a member of the Entrepreneurs’ Organization of San Francisco and coaches for the EO Accelerator program. She was the Chief Executive Officer at Greene’s Cleaners, a family-owned business that was sold in 2021. Laurie worked as the Vice President and CFO for Lixit Animal Care Products and as a Financial Analyst for Stamper Capital. In 2012, she received the North Bay Business Journal CFO Award issued by the North Bay Business Journal.

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Here’s a glimpse of what you’ll learn:

  • Laurie Corona talks about growing up and eventually taking over the family business
  • Laurie talks about persevering through the disruptions of a legal dispute
  • Some of the lessons Laurie learned through the challenges of owning and running a business
  • How can leveraging new technologies increase customer satisfaction?
  • Laurie reflects on her leadership role during the pandemic and how she successfully pivoted her business
  • Why the EO (Entrepreneurs’ Organization) Accelerator program is an excellent tool for entrepreneurs

In this episode…

The pandemic disrupted business as usual in virtually all industries, including dry cleaning. Many business leaders faced challenges finding a path for growth or an exit strategy as they emerged from the pandemic, but some managed to come out on top by using technology. How can your business leverage new technologies to scale and increase customer satisfaction?

Laurie Corona shifted the way her business operated by implementing new technologies and broadening her services to stay afloat. By utilizing app features, her company could answer common questions, track orders, and provide a better customer experience without the usual number of employees. Listen to this episode to hear how Laurie expanded her business throughout the challenges of the pandemic and how things developed as the market emerged.

In this episode, John Corcoran of Rise25 sits down with Laurie Corona, business coach and entrepreneur, to talk about leading and exiting her family business in the wake of the pandemic. Laurie discusses getting her business back on track after the pandemic, how emerging technology can fulfill the consumer experience, and the face of exceptional leadership in trying times.

Resources mentioned in this episode

Sponsor for this episode…

EO San Francisco

This episode is brought to you by EO San Francisco.

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 198 chapters in 61 countries.

If you are the founder, co-founder, owner, or controlling shareholder of a company generating over $1 million a year in revenues, and want to connect with other like-minded successful entrepreneurs, EO is for you.

The EO San Francisco chapter enables leading entrepreneurs in the Bay area to learn, grow, and achieve greater success.

The EOSF chapter was founded in 1991, and today we have over 100 members in industries ranging from marketing to agriculture to tech and professional services.

To learn how it works, or to come do a test drive come join us at

This episode is also brought to you by my company, Pacific Crest Group.

Pacific Crest Group provides outsourced CFO, Controller, and bookkeeping services. You can learn more about us at

Rise 25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at or book a call at

Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.