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Johanna Bialkin

Johanna Bialkin is the Founder and CEO of Aldea Home & Baby, which offers a highly curated selection of stylish, eco-friendly nursery pieces, hip decor, baby gear, and more. After a successful career in advertising and time spent within the non-profit space, Johanna decided to combine her love for people and creating beautiful spaces by launching Aldea Home & Baby in September of 2005. Since then, Johanna has also founded Aldea for Business, where she offers her personalized touch with thoughtfully assembled gifts for corporate events, holidays, and special life moments.

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Here’s a glimpse of what you’ll learn:

  • Johanna Bialkin explains how the pandemic impacted her brick-and-mortar business
  • How Johanna transitioned her business to online sales and continued to serve her employees, customers, and the community 
  • Johanna explains how her background prepared her to pivot and innovate during the pandemic
  • The inspiration behind Johanna’s corporate gifting business
  • Johanna explains how being an EO member has impacted her business growth 
  • What’s next for Johanna and Aldea Home & Baby? 

In this episode…

Since the pandemic, the world has evolved to do almost everything virtually — and if you want to keep up, you must also evolve and innovate as an entrepreneur. So, what are some proven tips for shifting your business online? 

Meet Johanna Bialkin, an entrepreneur who went from 10% online revenue to 70% in only two weeks after the pandemic hit. Johanna’s business was initially brick-and-mortar, but after the country shut down and her customers shifted online, she had to be innovative to keep her business alive. Now, she’s here to share the process and challenges she faced transitioning to an online business and how she overcame them. 

In this episode, John Corcoran sits down with Johanna Bialkin, the Founder and CEO of Aldea Home & Baby, to discuss her entrepreneurial journey and how she transitioned her brick-and-mortar business to online sales. Johanna explains how the pandemic impacted her business, the innovative ways she pivoted, and how being an EO member impacted her business growth. 

Resources mentioned in this episode

Sponsor for this episode…

EO San Francisco

This episode is brought to you by EO San Francisco.

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 198 chapters in 61 countries.

If you are the founder, co-founder, owner, or controlling shareholder of a company generating over $1 million a year in revenues, and want to connect with other like-minded successful entrepreneurs, EO is for you.

The EO San Francisco chapter enables leading entrepreneurs in the Bay area to learn, grow, and achieve greater success.

The EOSF chapter was founded in 1991, and today we have over 100 members in industries ranging from marketing to agriculture to tech and professional services.

To learn how it works, or to come do a test drive come join us at

This episode is also brought to you by my company, Pacific Crest Group.

Pacific Crest Group provides outsourced CFO, Controller, and bookkeeping services. You can learn more about us at

Rise 25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

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When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

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Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.EO San Francisco | Going From 10% Online Revenue to 70% in 2 Weeks