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Tal AtidTal Atid is the Co-founder of Flooret, a direct-to-consumer flooring company based out of San Diego, California, with operations nationwide. Being the son of a construction and flooring company owner, he had early exposure to the flooring business. After graduating from college, Tal worked in his father’s business. Four years later, he worked for another flooring company, and his experience there eventually led him to start his own brand.

Flooret strives to improve the way floors are purchased, starting with direct product sourcing, a fresh approach to sampling, exceptional customer service, transparent pricing, easy shipping, and a network of recommended installers.

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Here’s a glimpse of what you’ll learn:

  • Tal Atid talks about the pivotal moment that made him decide to work in his father’s business
  • Tal shares what it was like working with his father and why he left
  • The moment Tal realized he wanted to build his own company
  • How Tal and his business partner grew their company without spending much on advertising
  • Tal talks about how he decides which new products to develop
  • Why distribution is one of the biggest challenges faced by Tal’s company
  • Tal shares how they managed their company culture as the team grew

In this episode…

Flooring companies often work with retailers to get their products to the end users. It’s tough to make it using a DTC distribution channel because flooring products are treated as commodities. People rarely know nor have a connection with flooring brands. So how does one overcome this challenge and make it in the direct-to-consumer field?

Tal Atid and his partner successfully started and grew a flooring company without spending much on advertising. Instead, they focused on two critical things: producing high-quality products and providing excellent customer service. Referrals and recommendations from their customers became their main methods of marketing.

In this episode, John Corcoran of Rise25 hosts Tal Atid, the Co-founder of Flooret, to talk about emerging in the direct-to-consumer category of the flooring industry. Tal shares how he ended up working in his father’s flooring company, the lessons he learned, and what made him leave and eventually start his own company. He also shares how Flooret aggressively grew without much advertising, how they overcame the challenges they faced, and why good customer service is essential.

Resources Mentioned in this episode

Sponsor for this episode…

EO San Francisco

This episode is brought to you by EO San Francisco.

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 198 chapters in 61 countries.

If you are the founder, co-founder, owner, or controlling shareholder of a company generating over $1 million a year in revenues, and want to connect with other like-minded successful entrepreneurs, EO is for you.

The EO San Francisco chapter enables leading entrepreneurs in the Bay area to learn, grow, and achieve greater success.

The EOSF chapter was founded in 1991, and today we have over 100 members in industries ranging from marketing to agriculture to tech and professional services.

To learn how it works, or to come do a test drive come join us at

This episode is also brought to you by my company, Pacific Crest Group.

Pacific Crest Group provides outsourced CFO, Controller, and bookkeeping services. You can learn more about us at

Rise 25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at or book a call at

Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.EO San Francisco | Going From 10% Online Revenue to 70% in 2 Weeks