Search Interviews:

Sandeep ChennakeshuSandeep Chennakeshu is the Chief Operating Officer of Uhnder, the company credited for designing the world’s first digital imaging radar-on-chip. Sandeep is a lifelong student and aspiring teacher whose heart is in technology and whose mind is in business. He has led the development of technology found in our electronic devices, satellites, medical equipment, and cars. A fellow of the Institute of Electrical and Electronics Engineers, Sandeep is a named inventor on 180 patents.

Sandeep earned his BE in electronics engineering from the University Visveswariah College of Engineering, a postgraduate diploma in industrial management from the Indian Institute of Science, an MS in electrical engineering from the University of Saskatchewan, and his PhD in electrical engineering from Southern Methodist University. He is also the author of Your Company Is Your Castle: Proven Methods for Building a Resilient Business.

Google Podcast
Amazon Music
Tune In
iHeart Radio

Here’s a glimpse of what you’ll learn:

  • Sandeep Chennakeshu shares the challenges of sustaining a company’s culture
  • How to determine if your strategies and culture are aligned
  • How can you adjust your company’s culture?
  • Sandeep talks about the different metrics for measuring employee performance
  • The different challenges established companies and startups face
  • How to obtain new customers
  • What you should consider when hiring new employees
  • Sandeep’s advice for people early in their careers

In this episode…

Do you want to build a sustainably successful company? What principles can you implement to help strengthen your business and build your leadership skills?

Research shows that two-thirds of companies collapse within their first ten years. Many businesses fail because they opt for speed rather than building systematic structures to help them withstand challenges. Sandeep Chennakeshu has determined eight elements that make up the systematic structure of a company. Neglecting any of the eight elements puts your company at risk and unable to withstand macroeconomic factors and competitors.

Join Bela Musits, host of the Top Business Leaders Show, as he speaks with Sandeep Chennakeshu, Chief Operating Officer of Uhnder. Sandeep highlights the importance of aligning culture and strategy, metrics for measuring employee performance, and the challenges established companies and startups face.

Resources mentioned in this episode:

Sponsor for this episode…

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at or book a call at

Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.

Episode Transcript

Intro 0:04 

Welcome to the Top Business Leaders Show powered by Rise25 Media, we feature top founders, executives and business leaders from all over the world.

Bela Musits 0:20 

Hello, listeners. I’m Bela Musits, co-host of the Top Business Leaders Podcast, where we feature CEOs, entrepreneurs, and top leaders in the business world. This episode is brought to you by Rise25. We help b2b businesses cultivate and reach their dream relationships and connect with more clients, referrals and strategic partnerships to get return on investment through done-for-you podcast. If you have a b2b business and want to build a great relationships, there is no better way than to profile the people and companies that you admire on your podcast. To learn more, go to or email us at Today’s guest on the podcast is Sandeep Chennakeshu. He has spent 34 years in three industries whose products have transformed all of our lives. He has led teams across 14 countries that pioneered amazing products and wireless mobile technology, mobile satellite technology, semiconductors for consumer, automotive, and medical electronics, and safety critical software for cars, medical equipment, nuclear power plants, high speed rail, and industrial robots. Along the way, he transformed companies to grow profitably in a sustained manner, using the principles he has outlined in his book titled Your Company Is Your Castle. Welcome to the podcast. Sandeep.

Sandeep Chennakeshu 1:57 

Thank you very much, Bela.

Bela Musits 1:59 

Yes. So let’s dive right into your book. Can you give me the elevator pitch for the book?

Sandeep Chennakeshu 2:06 

Yes. I wrote the book mainly for people aspiring to grow into leadership positions, either fresh out of school, or in management positions, or their first management position and companies. And it really encompasses a holistic view of how to build a company comprising all the elements, structural elements, in order to make it last. And the title comes from the fact that I looked at a medieval castle, and said, how do they last 500 years and have withstood nature’s harsh elements, and invaders. And a company likewise, must withstand macro-economic factors, pandemics, and other things like that, as well as hordes of competitors. And so I stitched together these elements and provide not only it’s not a philosophy book, it’s more about here’s the problem. Here’s how you think about it. And here are possible recipes or framework to solve each aspect of the company in an interrelated manner. And I finally end with a how not only to do how to build a company, how do you build yourself to run a company?

Bela Musits 3:26 

Yes, yes. So is this targeted to early career folks, mid-career folks, later career?

Sandeep Chennakeshu 3:34 

it’s interesting, I sent the book out for review to a number of people. So I sent it out to pretty well known business school professors. I sent it out to CEOs. I sent it out to mid-level managers, all through a different disciplines at different levels. And all of them found that there was something very new to learn from these experiences across the various industries. So I believe it is useful to people at all levels, in a company and in all disciplines in a company.

Bela Musits 4:11 

Oh, very nice. Very nice. So tell me a little bit about how you sort of develop these key principles. What was the inspiration? I’d like to peel that onion back a little bit more. Yeah.

[continue to page 2]