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Casey CavellCasey Cavell is the Founder of Legacy 4:12, an entrepreneurial team consisting of advisors, mentors, investors, and experts who serve growth-minded entrepreneurs. After building over two dozen self-sustaining businesses, the team has turned its focus to helping its clients experience consistent and predictable growth and make an impact far beyond the profit and loss statement.

Casey is an award-winning entrepreneur, Jesus follower, and trusted advisor to those looking to reach their highest potential. At 21, Casey started his first company and has created, bought, invested, and operated over two dozen businesses in various industries over the past 15 years. His most recent venture is a Web3-based consulting company called Kingdom House.

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Here’s a glimpse of what you’ll learn:

  • Casey Cavell talks about Legacy 4:12 and its focus and vision
  • Who are the ideal clients for Legacy 4:12?
  • Casey explains where he gets his passion for helping entrepreneurs
  • Casey shares his entrepreneurial journey and how his life has changed over time
  • Businesses Casey started and sold, tips to overcoming failure, and lessons learned
  • What is the essential ingredient you need to make your business successful?
  • Commonalities among successful businesses and why every business owner should have an exit strategy
  • How Casey decides what businesses he wants to invest in and what makes him successful

In this episode…

Are you an entrepreneur that feels bogged down by the day-to-day operations of running your business? Would you like to learn a better way to get the growth you want and still have time to spend with your family and pursue other passions?

As a growth-minded serial entrepreneur, Casey Cavell knows what it’s like to have a vision and start a company of your own. However, when he got started in business, there were things he wished he had known and done differently. Learning lessons from people who have been in your shoes is invaluable. There’s a better way to get out of the daily grind and work on your business instead of in your business so you can focus on growing and scaling. Even when you’re having success, if you don’t have get the right team on board that you trust to handle operations, you run the risk of burnout. You have found true success when you’ve gotten to the point of having the business serve you rather than you serving the business. When you enlist a team of advisors, investors, and mentors to help you implement the right systems and processes, they can guide you to make your long-term vision become a reality, so you achieve your ultimate goals.

In this episode of the Top Business Leaders Show, Chad Franzen is joined by Casey Cavell, the Founder of Legacy 4:12, to discuss ways entrepreneurs can build a self-sustaining business that makes an impact and leaves a legacy. Casey talks about why he wants to help growth-minded entrepreneurs, lessons he’s learned over time, why the right people make all the difference, and what makes a business person and a company successful.

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript

Intro  0:04 

Welcome to the Top Business Leaders Show, powered by Rise25 Media, we feature top founders, executives, and business leaders from all over the world.

Chad Franzen  0:14 

Chad Franzen here Co-host of the Top Business Leaders Show where we feature CEOs, entrepreneurs and top leaders in the business world. This episode is brought to you by Rise25, we help b2b businesses reach their dream relationships, connect with more clients referrals and strategic partnerships and get ROI through done-for-you podcasts. If you have a b2b business and want to build great relationships, there’s no better way than to profile the companies and people you admire on your podcast. To learn more, go to or email us at Casey Cavell is creator and founder of Legacy 4:12, which consists of an entrepreneurial team of advisors, mentors, investors and experts who are called to serve the growth-minded entrepreneur. As a serial entrepreneur, Casey founded his first company at age 21. And since then he has started, bought, invested in and operated over two dozen businesses in various industries. He’s an award-winning entrepreneur, Jesus follower and trusted advisor to those who are looking to reach their highest potential. Hey, Casey, thanks so much for joining me today. How are you?

Casey Cavell  1:26 

Yeah, great to be here. Thanks, Chad.

Chad Franzen  1:28 

Hey, tell me about Legacy 4:12 and what you guys do?

Casey Cavell  1:32 

Yeah, sure. So after buying, building scaling all kinds of different businesses, I just said, okay, what do I wish that I knew when I got started in business that if I would have done it differently, I would have maybe achieved my goals a lot faster, or gotten there with a whole lot less heartache or headache. And I kind of said, all right, what are all the things that I’ve learned over the first 15 years of my business career, then how do I package those and teach those to other people that were one day in my shoes, that are currently in my shoes. They’re are growth-minded entrepreneur, they’re running a business that are running the day to day, they’re like, stuck doing all this stuff and they’re trying to figure out a way to get out of the day to day, focus on growing, scaling their business, figure out a way to buy their time back so they can put their family first pursue other passions. Because, in my opinion, business should just be one aspect of our lives. But I think a lot of people, they structure their business in a way that they have to serve their business, rather than their business serve them. And that was my story. I was building growing businesses had a lot of success, but I was burnout. And until I figured out the right people and the right process to put in my business. It wasn’t until then, until I achieved true success. So yeah, at Legacy, we’re helping other growth-minded business owners that are like, is there a better way? I don’t want to be running this thing. I want to own this thing to get out of their business, get the right team around them that they can trust to get the job done on time, every time.

Chad Franzen  2:51 

Tell me about the name.

Casey Cavell  2:54 

Yeah, so Legacy 4:12 that comes out of the book of Ecclesiastes four verse 12, where it talks about a cord of three strands is not quickly broken. So it’s really cool just to kind of think the biblical reference behind that. And then how do we use that in real life and for me, life’s too short to do it on your own. And if you look at a business, there’s three people that you typically need to grow a business, you need a visionary and Mark Winters and Gino Wickman wrote a book called Rocket Fuel. And they talk about the visionary and the integrator. The visionary the person in a business, that they’re coming up with all kinds of new ideas. They’re trying to figure out, what’s next. What can they do a year from now, five years from now. They’re focusing on big relationships and partnerships and opportunities. But then you got like the integrator that’s trying to figure out a way to keep the business organized, keep it focused, keep making sure that they’re taking the best ideas, and making those best ideas and taking those things and making those reality. So you got your visionary, the big picture, big thinker, you got your integrator, the one that’s doing it day in and day out. And then you got Legacy 4:12, and we’re advisors, investors, mentors that help you implement a system, implement a process and make sure that ultimately, your long-term vision becomes a reality. And yeah, so that’s kind of what we’re doing. And there’s the 4:12.