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Tariq JohnsonTariq Johnson is a franchise coach and the Founder and CEO of Dream Life Mastery. He spent over a decade working as a financial advisor for PNC and other firms before transitioning to franchise ownership. Tariq now uses his skills and experiences to help others make the move to business ownership and quickly become profitable.

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Here’s a Glimpse of What You’ll Hear:

  • Tariq Johnson talks about how mowing lawns planted the seeds for entrepreneurship
  • The trap of corporate success
  • How franchise ownership helped Tariq transition to franchise coaching
  • What are the secrets to owning a profitable franchise?
  • Turning YouTube into a coaching business
  • Knowing when to buy a new franchise and when to wait

In this episode…

In this episode of the SpotOn Series, Chad Franzen speaks with Tariq Johnson about how his franchise coaching company Dream Life Mastery can help people escape the corporate grind. Tariq began working in finance before transitioning to franchisee. He now spends his time teaching other frustrated employees how to transition to entrepreneurship through franchise ownership.

Resources mentioned in this episode:

Sponsor for this episode


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Episode Transcript

Intro 0:04  

Welcome to The Top Business Leaders Show. Powered by Rise25 Media. We featured top founders, executives and business leaders from all over the world


Chad Franzen  0:20  

Chad Franzen here co host for the show where we feature top restauranteurs, entrepreneurs, and business leaders. This is part of our SpotOn series. SpotOn has the best in class payment platform for retail and they have a flagship solution called SpotOn Restaurant, where they combined marketing software and payments all in one. They serve everyone from larger chains like Dairy Queen and Subway to small mom and pop restaurants. To learn more, go to This episode is brought to you by Rise25. We help b2b businesses to get ROI clients referrals and strategic partnerships through done for you podcast. If you have a b2b business and want to build great relationships with clients, referral partners and thought leaders in your space. There is no better way to do it than through podcasts and content marketing. To learn more go to or email us at Tariq Johnson is founder and CEO at Tariq Johnson’s Dream Life Mastery he dreamed of being a full time entrepreneur for over 10 years. Within 60 days of opening his first franchise he became profitable and went on to build a $2.5 million business with multiple locations. Tariq now teaches others how to free themselves from corporate slavery through owning a franchise. Tariq, thanks so much for joining me today. How are you?


Tariq Johnson  1:33  

I’m doing great, Chad. Thanks for having me.


Chad Franzen  1:35  

Hey ya. So tell me about the time when you first started thinking about owning your own business and being an entrepreneur, what kind of things were you doing?


Tariq Johnson  1:43  

Yeah, the I guess the most prevalent memory that comes to mind is mowing the lawn when I was I don’t know, maybe like 11 or 12 years old. And just, I’ve, I’ve always been in my head, and you know, really a thinker. And I just remember mowing the lawn thinking, wow, one day, I want to be a businessman, and I want to make a lot of money. And that, you know, I grew up in a modest background, we never really needed for anything. But just very modest. And I always wanted so many things. And we it was just always we can’t afford it. We can’t afford it. We can’t afford it. So I remember back then thinking, well, one day, I’m going to own a business and I’ll be able to, I’ll be able to buy or experience whatever I want.


Chad Franzen  2:27  

Did you have like your own lawn mowing business? Or were you just knowing your family’s lawn?


Tariq Johnson  2:32  

At that time at that specific memory, I was going by my family’s lawn, but I wind up starting I was one of my first businesses, small little landscaping company in hindsight being 20-20 Man, I could have really grown and scaled that thing because it started taking off pretty quickly. I just had no idea how to run a business.


Chad Franzen  2:53  

That’s pretty common for most like 13 year olds who mowed the lawn, mowed lawns around the neighborhood, you know? Yeah, what about entrepreneurship was appealing to you?


Tariq Johnson  3:03  

You know, I would say back then, it was all pretty vain. It was all just I want to make a lot of money and be able to in be able to feel significant, I think primarily back then that’s what it was. And just the idea of wow, I can be you know, a businessman one day just sounded cool. So I think the initial thoughts started out purely for self motivation.


Chad Franzen  3:32  

As you kind of you know, as you grew up and got older and you you had other jobs, you still have that aspiration at that time what what kind of became more appealing to you?


Tariq Johnson  3:41  

Yeah, I mean, I think for most people and for me, you know, really the idea of being able to control my own future you know, being being able to have freedom and flexibility I went to getting into the financial world pretty young I got my investment licenses when I was 19 years old, I got my 663 back then and so I started experiencing what that was like to you know, have to go in at a certain time leave at a certain time only have a certain lunch break and in only certain amount of vacation and a dad started to get old pretty quickly.


Chad Franzen  4:19  

What kinds of jobs did you have


Tariq Johnson  4:22  

primarily in the financial services space so I started out working at actually a music and arts place because my uncle was the manager there. So that was season when I was like 14 years old. Then pretty much all throughout high school, worked at Ace Hardware and pretty much did everything there and got all got cross train started the landscaping business in a more serious way. And the owner was cool with me getting customers from from the store so I was able to just it was like an easy free marketing show. which was great. And then eventually I got a job at a bank as a teller. And then as a personal banker started getting my investment licenses worked as a financial advisor did pretty much any sort of personal banking, business banking, investment related positions through the bank primarily in the investment field, as I got more and more licenses, and I took a step off from financial services for about a year, and I was traveling as a speaker for Tony Robbins, which is pretty cool.


Chad Franzen  5:31  

Yeah, very cool. So you, you had some licenses, you had some pretty good jobs, what made you decide that you just wanted to do your own thing? Finally?


Tariq Johnson  5:41  

Yeah, the dream was always there to be quite honest. And, you know, I wish at that time, that I had had the confidence and kind of the, the mental fortitude to just push through. Because I really think that landscaping business that I had started while I was working at Ace Hardware, it could have been very successful, I started getting commercial jobs. Vape came very close to buying a truck, we actually put a deposit on one and I went to losing it because I went painting my mind. But I just I just I guess I just knew I you know, I started reading a very popular book called The Secret when I was 18 years old and started learning about the law of attraction. And I looked back at some of the events that had happened in my life. I was an athlete, for for many years, I wrestled and I connected the dots. And I thought, wow, I really believe in this concept that, you know, what we hold deeply in our mind tent winds up coming to fruition. And so I just wanted, I wanted to really be an entrepreneur. But again, the years and years of just experiencing the same thing in the corporate world. And as I started to make more and more money, it was bittersweet. Most people they get excited when they start to make more money in their, in their job. And for me, it was very exciting. I started to because I was in a role as a financial advisor where I got paid off my performance, I started to have months where I would make, you know, 30, over $30,000 in a month, which was very exciting and very cool. But then I thought, holy crap, as I get used to this income or lifestyle, how am I going to replace this one day, it’s gonna get harder and harder and harder to make the leap. So…


Chad Franzen  7:29  

So so you? You did? And did you have to? Did you quit your job and start building a business? Or did you start a while you were still working?