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Rafi ArbelRafi Arbel is the Founder and President of Market JD, a firm that specializes in online marketing for law firms. Since 2000, Rafi has leveraged his background as a former litigator who ran his own practice to help lawyers grow their client base. His expertise was honed at a leading provider of online marketing and legal research, where he developed a deep understanding of law firm marketing and operations. Rafi founded Market JD to offer personalized online marketing solutions to smaller law firms. He is also a respected speaker at various bar associations and legal conferences, sharing his knowledge on internet marketing.

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Here’s a glimpse of what you’ll learn:

  • Rafi Arbel talks about what they do at Market JD and how he came up with the company name
  • Why Rafi transitioned from a practicing lawyer to a business owner
  • Setting realistic expectations for search engine optimization (SEO) and pay-per-click (PPC) clients
  • Common mistakes people make with websites
  • Why Rafi encourages their clients to implement a live chat feature on their websites
  • SEO strategies for law firms
  • How can law firms make their phone intake more effective?
  • The importance of experimentation in SEO and PPC
  • Systems and tech stacks used by Market JD
  • Retention strategies in a remote work environment
  • The biggest lessons Rafi learned during his years as a vendor at Wrigley Field

In this episode…

How can law firms effectively harness the power of digital marketing to enhance their growth and visibility? What does it take to create a successful online strategy tailored to the unique needs of legal professionals?

According to Rafi Arbel, a former litigator turned digital marketing expert, the key lies in creating bespoke marketing strategies that cater to the nuanced demands of law firms. He highlights how tailored search engine optimization (SEO) and pay-per-click (PPC) campaigns, when done right, can significantly elevate a law firm’s online presence and client acquisition rate. Rafi also stresses the necessity of setting realistic expectations and continuously experimenting with new tactics to stay competitive, showing that a blend of legal and marketing expertise can lead to effective strategies.

In this episode of the Rising Entrepreneurs Podcast, Dr. Jeremy Weisz is joined by Rafi Arbel, Founder and President of Market JD, to delve into the fusion of law and digital marketing. They explore Rafi’s journey from practicing law to becoming an innovative marketer, the development of specialized marketing approaches for law firms, and the critical role of adapting and experimenting in the dynamic world of online marketing.

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript

Intro 0:03

Welcome to the Rising Entrepreneurs Podcast where we feature top founders and entrepreneurs and their journey. Now let’s get started with the show.

Dr. Jeremy Weisz 0:13

Dr. Jeremy Weisz here, founder of where I talk with inspirational entrepreneurs and leaders. Today is definitely no different I’ve Rafi Arbel of Market JD. Rafi before I formally introduce you, I always like to point out other episodes people should check out of the podcast since we’re both in Entrepreneurs Organization together. I have to give a shout out to the interview with Zach Wilcox of Fide Freight. Just an amazing entrepreneur. They just from a young age this is pretty remarkable. So check that interview out. I did one with Robert Hartline who’s in actually EO Nashville of Call Proof. He built up a chain of like cell phone stores and sold it pretty remarkable entrepreneur. Will Scott of culture fix also, in EO he wasn’t you know, Chicago? I think EO Wisconsin. How do you fix your culture? I actually want to talk about culture today. And he’s got a great book. So check out the one we will Scott and Don Williams, Don Williams, EO Dallas, that one was interesting Rafi because he wrote a book and about gratitude, and stories from our hearts. And that was he taught told some stories. And it was really emotional when he when he talked about them. And so that was good, too. So I just want to encourage everyone, check out more episodes on And this episode is brought to you by Rise25. At Rise25, we help businesses give to and connect to their dream 100 relationships. Rafi, how do we do that we actually help you run your podcast. So we’re an easy button for a company to launch and run a podcast we do the strategy, the accountability and the full execution. You know, Rafi, you you know this, we call ourselves the magic elves that work in the background and make it look easy for the hosts in the company. So they can develop amazing relationships and create great content. You know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way over the past decade to profile the people and companies I most admire, which definitely includes Rafi and share with the world what they’re working on. So if you’ve thought about podcasting, you should if you have questions, go to And I’m excited to introduce Rafi. Since 2000, I don’t want to date you here but Rafi Arbel has been helping attorneys build their practice. Okay. In the past, he’s worked for the largest provider of online marketing and legal research. He built a reputation as a leader at that time in law firm marketing strategy and operations. He actually is a former litigator who ran his own practice so he uses his firsthand knowledge of the legal industry to help lawyers grow their client base, and he started Market JD I love that name, by the way, to offer firms online marketing solutions to get more clients and he speaks across the country to lawyers from Chicago, Milwaukee, and many more Bar Association’s he actually I don’t know why he’s is a glutton for punishment. So he went on to earn his MBA from your University of Chicago Booth School of Business, Rafi. Thanks for joining me.

Rafi Arbel 3:16

Thank you for having me, Jeremy. It’s a pleasure to be on.

Dr. Jeremy Weisz 3:19

So start off just tell people about Market JD. And what you do, and how did you come up with the name at the time.

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