Podcast Episodes

Infographics:

  • What Most People Focus on When Starting a Podcast:
    • The Dream 100 Pipeline:
      • Reaching Out to Your Warm, Warmer, and Warmest Relationships:

        Dream 100

         – https://rise25.com/dream100

        Templates:

        Indirect Ask Email Template:

        Goal:

        Get Referrals for more Guests from your network before launch.

        When you get into more conversations with potential referral partners and clients before launch this results in potential ROI before the podcast is even released.

        Key Points

        • Make sure to specifically list your criteria of who you want to feature (ex: “I am looking for B2B software companies that have over 200 staff.”)
        • Be sure to include social proof elements (i.e. your years of experience in the industry, respected companies you have done work for, etc.)
        • Make sure you are very specific filling in your details in the P.P.S. because they may have a need for your service, or have a referral for your service.

        INDIRECT ASK EMAIL TEMPLATES

        Template for Indirect Ask Email – SHORT VERSION

        Subject line: need your help and suggestions…

        Hi  !

        We have some exciting news and I need your help with guest suggestions.

        We are launching the [Name of your Show Here] where I feature top  [your field of focus here].

        [Insert Direct Ask here if you want to feature them on your show.

        Ex: I would love to have you on of course! So let me know if you are game. ]

        Who do you think we should invite?  The more suggestions the merrier!

        It could be people you know or just someone you think would be a good fit.

        Of course I am going to give you a shout out on those episodes.

        thanks!

        [Your Name]

        P.S. We will be promoting the interviews to our email subscribers, social media following, and our listeners on iTunes, Google Play, Spotify.

        Template for Indirect Ask Email – LONG VERSION

        Subject line: need your help and suggestions…

        Hey !

        We have some exciting news and I need your help with guest suggestions.

        We are launching a show [Name of your Show Here].

        I will be  interviewing  Top  [your field of focus here] that [List of criteria] and am brainstorming great guests and companies we should feature.

        We will be promoting the interviews to our email subscribers, social media following, and our listeners on iTunes, Google Play, Spotify.

        [Add Social proof here – once you have great past interviewees add them here for etc.]

        Who do you think we should invite?  The more suggestions the merrier!

        It could be people you know or just someone you think would be a good fit.

        [Insert Direct Ask here if you want to feature them on your show.

        Ex: I would love to have you on of course! So let me know if you are game. ]

        Of course I am going to give you a shout out on those episodes.

        thanks!

        [Your Name]

        =======

        [Your Name]

        [Your Website url]

        [Description of your website]

        P.S. I want to hear what you are working on?! Give me an update please.

        P.P.S Here is what I am working on:

        Obviously I am focused on getting great guests for the podcast.

        On the business front:

        [Be specific and enter in details with your website ]

        INDIRECT ASK EMAIL EXAMPLES

        Examples of Indirect Ask Email

         

        Direct Ask Email Template

        Goal:

        To Invite Someone to Be a Guest

        DIRECT ASK EMAIL TEMPLATE 

         Template for Direct Ask Email – Short Version

        Subject line: guest on my show? 

        I’d love to interview you on my podcast. 

        I’ve been in business for [insert years and social proof] and past clients include [Insert list of high profile clients] so I will be interviewing top people from [insert specific industry here Ex: Executives at Banks]

        I am happy to share more details if it is of interest…

         Template for Direct Ask Email – Long Version

        Subject line: feature interview…

        Hey !

        I really admire what you have done with your company. 

        It would be an honor to feature you and promote your company on our show [Name of your Show Here]. 

        I interview Top [your field of focus here] such as yourself, including [List of good social proof companies here] and many more so you will definitely be in good company. 

        We promote the interviews to our email subscribers, social media following, and our listeners on itunes, google play, spotify.

        Would you be up for an interview? (all done via conference line for your convenience)

        thanks!

        [Your Name]

         

        =======

        [Your Name]

        [Your Website url]

        [Description of your website]

         

        P.S. Here is the link to choose any time that is convenient>>

        (I know you have a busy schedule so if other times work better throw out a few and we will make it convenient for you)

        [Your Scheduling link here]

        DIRECT ASK EMAIL EXAMPLE 

        John’s Example for The Direct Ask Email – Short Version

        NOTE: John prefers to send a shorter initial outreach message with some social proof, followed by a follow up email with comprehensive details once they express interest in hearing more. You should insert your own social proof (i.e. “I have 20 years experience advising architecture firms…”). The last line “I can share more details…” opens a loop and increases the odds of a response.

         

        1. GIVE

        2. SOCIAL PROOF

        3. VELVET ROPE

        4. OPEN LOOP

        5. INSTANT CONNECTION

        I’d love to interview you on my podcast. I’ve been podcasting since ____ and I’ve interviewed 400+ entrepreneurs, business owners, and business book authors, including the founders or CEOs of Activision Blizzard, Lending Tree, Open Table, ACT! Software, Contactually and more. I can share more details…

        John’s Example for The Direct Ask Email – Long Version

        Note: Send this after you have already contacted them and they are interested in more details

        Subject line: Hey NAME … interview of you?

        Do you ever do podcast interviews?

        If so, I’d love to have you on my podcast…

        Here are all the details:

        I’ve been podcasting since 2012 and I’ve interviewed 400+ entrepreneurs, business owners, and business book authors, asking the question “what relationships got you where you are today?”

        I love to learn how relationships (with mentors, colleagues, peers, referral partners, etc.) have helped to grow income, business and land more clients. I also love stories about how people have proactively developed relationships with people they admire (influencers, VIPs, etc.) and how those relationships have in turn helped their business.

        Inc. Magazine named my podcast a top podcasts, and I’ve interviewed the founders or CEOs of Activision Blizzard, Lending Tree, Open Table, ACT! Software, Contactually and more. My past guests include business leaders such as Peter Diamondis, Guy Kawasaki, former Overstock.com President Stormy Simon, Gary Vaynerchuk, EO founder Verne Harnish, YPO President Sean Magennis, BNI founder Dr. Ivan Misner; authors such as Dan Pink, Michael Port, and Adam Grant; and speaker/new media influencers such as Marie Forleo, Jeff Bullas and John Jantsch.

        If you are interested, you can grab a time at your convenience here:

        smartbusinessrevolution.com/schedule/

        (Be sure to select “Interview of You” from the drop down).

        If you can’t find a convenient time, let me know and we can schedule something manually.

        The interviews usually last about 30-40 minutes so you may want to budget an hour of time, though I try hard to be respectful of your time and wrap everything up in about 45 minutes.

        Format: I record via Skype. I prefer video skype, so I can make the interview go further by publishing the video on YouTube as well.

        My Skype ID is jhcorcoran.

        By the way, I don’t prescript my questions in advance. I keep it casual but will walk to dive into your background/career and I particularly like asking about how you built key relationships along the way which made a big difference – i.e. mentors, friends, peers, colleagues, business partners, clients, referral partners, etc.

        Here are a few episodes examples of past episodes:

        Howard Marks, Co-Founder and CEO of the gaming company, Activision Blizzard, which at its peak generated over $50 Billion/year in revenues.

        smartbusinessrevolution.com/howard-marks-from-founding-a-…

        Steve Simonson | From Janitor to Over $750 Million in Ecommerce Sales

        smartbusinessrevolution.com/steve-simonson-from-janitor-t…

        Peter Diamandis | Exponential Thinking, Moonshots, and Abundance Mindset

        smartbusinessrevolution.com/peter-diamandis-exponential-t…

        About me: John Corcoran is an attorney, writer, and a father, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, he has worked in Hollywood, the heart of Silicon Valley, and owned his own boutique law firm in the San Francisco Bay Area working with small business owners and entrepreneurs.

        He is the creator of Smart Business Revolution and the Smart Business Revolution podcast. He is the cofounder with Dr. Jeremy Weisz, of Rise25, LLC, a strategic advisory business through which they help B2B businesses to get more clients, referrals and strategic partnerships using a done-for-you podcast and content marketing.

        His writing has appeared in Forbes, Entrepreneur.com, Huffington Post, Art of Manliness, Lifehacker, Business Insider, Get Rich Slowly and numerous other publications, blogs and websites.

         

        Let me know if you have any other questions! I look forward to the interview.

        – John

        PS: Some people ask about the composition of my audience… my guest list is reflective of my listenership… I have an educated, upper income audience of entrepreneurs and professionals, including a lot of consultants, lawyers, business coaches, entrepreneurs, etc. They tend to be from service professions.

         

        Jeremy’s Example for The Direct Ask Email – Long Version

        NOTE: Jeremy prefers to send a shorter initial outreach message with some social proof, followed by a follow up email with comprehensive details once they express interest in hearing more. You should insert your own social proof (i.e. “I have 20 years experience advising architecture firms…”). The last line “I can share more details…” opens a loop and increases the odds of a response.

         

        Subject line: feature interview…

        Hey George!

        I really admire what you have done with Vandalay Industries.

        It would be an honor to feature you and promote your company on our show INspiredINsider.

        I interview Top Entrepreneurs such as yourself, including founders/CEO’s of P90X, Quest Nutrition, Einstein Bagels, Atari, Mattel, Baby Einstein, Big League Chew and many more so you will definitely be in good company.

        (check out the links in my signature for popular episodes)

        We promote the interviews to our email subscribers, social media following, and our listeners on itunes, google play, spotify of over 165K people.

        Would you be up for an interview?

        (all done via video conference so you don’t have to leave the comfort of your home or office)

        thanks!

        Jeremy

         

        =======

        Dr. Jeremy Weisz

        Founder,INspiredINsider.com

        INspiredINsider: Interviews with Top Leaders ie Founders of P90X, Atari, Einstein Bagels, etc.

         

        P.S. Here is the link to choose any time that is convenient>>

        (I know you have a busy schedule so if other times work better throw out a few and we will make it convenient for you)

        INspiredINsider.com/scheduleinterview/