Nonprofit Marketing Strategies That Actually Work With Paul Feith of Paul Gregory Media

Paul Feith is the President and Founder of Paul Gregory Media, a digital marketing agency specializing in serving nonprofits and mission-driven organizations. Under Paul’s leadership, Paul Gregory Media has become a Certified B Corp and has helped hundreds of nonprofits increase their visibility and impact, leveraging innovative strategies and technology-driven solutions. Paul is deeply involved in the nonprofit community, often serving on boards and supporting causes that make a real difference. He is especially passionate about helping organizations tell their stories effectively and leverage digital tools for measurable social good.

Here’s a glimpse of what you’ll learn:

• [2:03] Paul Feith reflects on his pivot to nonprofit marketing
• [3:22] The unique challenges nonprofits face in funding and volunteers
• [7:12] Essential web design tactics for engaging multiple audiences
• [8:45] Time-saving social media strategies tailored for nonprofits
• [10:48] The inside scoop on maximizing Google Ad Grants every month
• [12:39] Paul highlights the power of single-story mission-based nonprofit storytelling
• [13:54] How agencies help nonprofits capture and share stories

In this episode…

Nonprofits often face unique marketing challenges, from limited resources to the struggle of telling their stories effectively. How can organizations maximize their impact and reach the right audiences without the budgets or expertise of major corporations? What strategies truly make a difference for mission-driven brands in a crowded digital world?

Paul Feith tackled these challenges by founding an agency devoted specifically to serving nonprofits. Drawing from his experiences on nonprofit boards, Paul realized that these organizations need specialized marketing that addresses their diverse constituents, from donors to beneficiaries. He discusses how his agency guides nonprofits through creating consistent branding, effective web design, and compelling storytelling, ensuring messages resonate across all channels. Paul also shares how tools like Google Ad Grants and advanced social media analytics can empower nonprofits to stretch their marketing dollars further, measure performance, and grow their support base. His data-driven approach not only saves nonprofits time but also enables them to focus more on their core missions.

On this episode of Top Business Leaders Show, John Corcoran welcomes Paul Feith, President and Founder of Paul Gregory Media, to discuss nonprofit marketing strategy, branding, storytelling, social media, and digital tools that help mission-driven organizations grow their impact and reach more supporters. Paul dives into the nuances of website strategy and outreach techniques. He also shares insights on leveraging limited resources and crafting authentic narratives to increase visibility and funding.

Resources mentioned in this episode:

• John Corcoran on LinkedIn
• Rise25
• Email the team at Rise25: support@rise25.com
• Paul Feith on LinkedIn
• Paul Gregory Media 
• Sprout Social
• Google Ad Grants
• Habitat for Humanity 
• 501c3

Quotable Moments

• “Your website is the largest digital real estate you own — everything in marketing eventually leads back to it.”
• “Nonprofits often say they’re the best-kept secret, but great work deserves great visibility.”
• “When you tell the story of one person whose life was changed, people connect far more deeply.”
• “Marketing for nonprofits isn’t just promotion — it’s helping organizations expand their impact.”
• “Social media success comes down to two things: growing the audience and engaging that audience.”

Action Steps

1. Audit your brand messaging: Ensure your board, leadership team, and marketing materials communicate a consistent message about your mission and impact.
2. Invest in a strategic website: Design a website that serves donors, volunteers, beneficiaries, and partners, with clear navigation and calls to action.
3. Leverage Google Ad Grants: Apply for the $10,000 monthly ad credit to increase awareness, promote events, and attract new supporters.
4. Tell impact stories through individuals: Focus on one beneficiary or success story to create emotionally compelling marketing content.
5. Use data to guide marketing decisions: Analyze social media and campaign performance to refine strategy and improve engagement over time.

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Episode Transcript

Intro: 00:04

Welcome to the Top Business Leaders show. Powered by Rise25 media, we feature top founders, executives and business leaders from all over the world.

John Corcoran: 00:20

All right. Welcome everyone. John Corcoran here I am, one of the hosts of this show. And you know, every week we have smart CEOs, founders and entrepreneurs from all kinds of companies. We’ve had Netflix, Grubhub, Redfin, Gusto Kinkos, lots of great episodes if you check out the archives.

And of course, this episode is brought to you by Rise25, where we help businesses give to and connect to their dream relationships and partnerships. We do that by helping companies to run their podcasts. We have the easy button for any company to launch and run a podcast, so if you want to learn more, go to rise25.com and you can also email our team at support@rise25.com.

All right. My guest today is Paul Feith. He’s the founder and president of Paul Gregory Media. It’s a digital marketing agency that specializes in serving nonprofits and mission driven organizations, and he started his career in technology and digital strategy before founding Paul Gregory Media in 2006. Over the years, he’s built a values driven agency that focuses on helping organizations to tell their stories, increase visibility, and create measurable impact.

In fact, he also had the company become certified as a certified B Corp, which is a a well, we’ll get into it, but a legal structure that allows companies to really focus on doing some greater work for the greater good. He’s deeply involved in the nonprofit community. He serves on boards and supporting organizations that make a difference. And so he’s really passionate about this topic. So Paul, really excited to talk to you about all these topics here.

So let’s start with marketing for nonprofits. I understand that this was a pivot that you made didn’t didn’t start there. And then you actually had served as on a on a board of a nonprofit and really enjoyed the experience and decided I’m going to focus the agency on that. So tell us how how you first got involved in doing marketing for nonprofits.

Paul Feith: 02:03

Yeah, well, thanks for having me. John. We. Boy, you make it sound like we do a lot. So thank you for that introduction.

We got into marketing in 2006. So we’re actually celebrating 20 years this coming month. And it wasn’t until 2011 I joined my first board of directors with the Chamber of Commerce. And then soon after a couple of habitat for humanity was the next one in line and a few others. And I started learning the challenges and the pitfalls and the traps and the successes and the best practices.

I fell in love with governance and I thought, if I feel this good, just volunteering for these organizations on their board, what if I built a marketing agency because all of them need marketing help? What if I built the marketing agency around that specific niche and help the ones that are struggling most to do the good work in our community that we live and work and play in? So that was really the catalyst for me now.

John Corcoran: 03:04

Why is it important for a non-profit to work with an agency that specifically specializes in working with non-profits? You know, if they if I’m on the board of a nonprofit, I’m thinking, oh, we could just hire any marketing agency. What what’s the difference that it makes?

Paul Feith: 03:22

I used to make that same argument for other industries that we work in, like, oh, you hired a medical or healthcare marketing agency. We could have done better on that logo or whatever. So I used to make that argument, and it’s a hard one to to counteract, because there are really good marketing agencies out there that do really good work. Of course there are. We have been involved so well now since 2011.

So it’s been a while. Excuse my dog. If you hear the the barking in the background. Between governance and understanding the role of, you know, how do you corral volunteers? How do you increase funding?

Two of the biggest challenges of a nonprofit. What are some of the things that other non-profits are doing that are working. What are some of the things that they’re not working in this day and age? Federal funding has become a huge topic. And how do you diversify those funding dollars, those revenue streams and not really rely on just federal or county level or state level funding?

So learning what other nonprofits do and are doing and what those advantages are learning the tech stack, what donation platforms work well, which is good for enterprise level CRM donor donor platforms versus something that’s small because you’re not going to take advantage of all those features. We can put that experience together and put a pretty good marketing strategy. I say pretty good. It’s really the best marketing strategy for that particular nonprofit.

John Corcoran: 04:44

Let’s talk about branding and identity for nonprofits. How important is it? And also for nonprofit that has not done a great job of, you know, really establishing good branding practices and their visual identity. What’s the process? Do you take them through to help them with that?

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