[SpotOn Series] Successfully Operating Different Businesses in Multiple Industries With Joanna Gossett of Elite Hire Consulting, Romeo’s Pizza, Anytime Fitness, and AT&T

Joanna Gossett is a serial entrepreneur who, along with her husband, owns and operates an executive recruiting practice, manages real estate, and handles administration for their fitness clubs, pizza shops, and cell phone stores. She also serves as Area Representative for Romeo’s Pizza, a franchise poised to expand across the US. As Founder of Elite Hire Consulting, Joanna has placed over 100 mid-, senior-, and executive-level professionals within the real estate industry.

Here’s a Glimpse of What You’ll Hear:

Joanna Gossett explains what attracted her to invest in a Romeo’s Pizza franchise
What is it about Romeo’s Pizza’s sauce that makes it the secret to the concept’s success?
Why Joanna and her husband are franchisees with AT&T and Anytime Fitness
The reasons Romeo’s Pizza thrived during the pandemic
Joanna describes what goes into being a franchisee with Romeo’s Pizza
What are the biggest differences in operating fitness clubs, cell phone stores, and pizza restaurants?
The key to writing a memorable resumé
Why Joanna is thrilled to have invested in real estate

In this episode…

Have you ever considered becoming a franchisee in a national chain? How will you decide on an industry? Will it be a restaurant, retail outlet, or something else?

Joanna Gossett and her husband are franchisees for brands in three different industries: Romeo’s Pizza, AT&T, and Anytime Fitness. According to Joanna, each requires different levels of investment from the franchisee. She says their fitness club members have key fobs and can come and go as they please, allowing the owners to focus on other things. For the pizza restaurant, Joanna has recruited and hired an experienced general manager to attract and keep quality employees in an industry notorious for high turnover. The AT&T store is very different, with all team members being experienced, career-oriented professionals.

On this episode of the Top Business Leaders Show, Rise25’s Chad Franzen chats with Joanna Gossett, a franchisee with AT&T, Romeo’s Pizza, and Anytime Fitness, Founder of Elite Recruiting, and Partner and Property Manager at Gossett Homes. Joanna shares how she became an owner of businesses in five different industries and the different approaches to operating each of them. She also offers tips to job seekers looking to present a memorable resumé to potential employers.

Resources mentioned in this episode:

Sponsor for this episode

SpotOn:

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Episode Transcript

Intro 0:04

Welcome to the Top Business Leaders Show. Powered by Rise25 media. We featured top founders, executives and business leaders from all over the world

Chad Franzen 0:20

Chad Franzen here co host for the show where we feature top restaurant tours, investors and business leaders. This is part of our spot on series. Spot On has the best in class payment platform for retail and they have a flagship solution called Spot On Restaurant, where they combine marketing software and payments all in one. They’ve served everyone from larger chains like Dairy Queen and Subway to small mom and pop restaurants. To learn more, go to spot on.com This episode is brought to you by Rise25. We help b2b businesses to get ROI clients referrals and strategic partnerships through done for you podcast. If you have a b2b business and want to build great relationships with clients, referral partners and thought leaders in your space. There’s no better way to do it than through podcasts and content marketing. To learn more, go to rise25.com or email us at support@rise25.com. Joanna Gossett and her husband are serial entrepreneurs. She owns and operates an executive recruiting practice managers real estate handles administration for their fitness clubs, pizza, pizza shops and cell phone stores and serves as area representative for Romeo’s pizza franchise that’s rapidly growing across the US. Joanna, welcome to the show.

Joanna Gossett 1:27

Thank you. Thanks so much for having me, Chad. Excited to be here.

Chad Franzen 1:30

Yeah, great to have you. Hey, as far as I can tell, you are currently involved with five different entrepreneurial and professional endeavors all at the same time. Let’s kind of go through them all one by one and talk about kind of how you got started and everything like that. Let’s start with the most recent last year, I was kind of looking at your LinkedIn page, you became a retail partner for AT&T with stores in South Carolina. How did you come about that? And what goes into that for you?

Joanna Gossett 1:57

Yeah, absolutely. No, great question. So my husband, he’s definitely the the driver of all of our entrepreneurial endeavors. And I’m been along for the ride and pulled in, shut off. So he his background is in wireless sales for 15 plus years at the regional VP level. And below that, I mean, he worked his way up from a sales rep position. And he’s worked for all the major carriers and was approached by AT&T a number of years ago now about becoming an agent partner with them. And it all kind of came to fruition in the last year or so. And now he we opened our first store integrity stores is the name of our company for AT&T stores. And we opened our first location in Anderson, South Carolina in December of 2022. And he is in the works for a number of other locations that we’re going to be opening in this year. And in the future.

Chad Franzen 2:59

Okay, so you had been a franchisee for other things and opened other businesses but this is the first cellphone store. How’s that going? So far?

Joanna Gossett 3:07

You got it. Yeah, great. We’re off to a great start. It’s an awesome location. It’s a beautiful building brand new construction ground up. So that came with challenges, of course, but we’re kind of used to that process now with these other franchises that we’ve built out to

Chad Franzen 3:22

how much work as a franchisee does he have to put in, like, in that store directly?

Joanna Gossett 3:30

In the store currently. So I mean, he we have a great team. You know, he has a director that worked for him in a previous wireless with previous wireless company that actually moved up here from Florida to help run the operations for him. He’s kind of the boots on the ground and my husband’s you know, I mean, he’s, he’s somewhere every day doing things putting out fires, I mean, he’s busy.

Chad Franzen 3:57

Sure. So in 2021, you started as an area representative and franchise owner for Romeo’s Pizza. Just just kind of told me you know, for those of us who haven’t been a customer of Romeo’s. What’s the customer experience like there at Romeo’s?

Joanna Gossett 4:13

So yes, so Romeo’s Pizza is very unique. We were customers way before we ever even thought about becoming a franchisee with them. My husband and I have zero restaurant experience while he was a busboy in high school but beyond that zero restaurant experience before we chose to franchise with them, but the product is really want to sold us on Romeo’s it became our like pizza spot because it has a very unique sauce. We have vine ripe tomatoes that are bottled or from vine to cans in less than 24 hours straight from California. The product is just so delicious and the sweet sauce. There is none other like Romeo’s sauce. I crave pizza a lot. But if I’m craving Romeo’s there’s no other pizza that can satisfy that craving it has to be Romeo’s.

Chad Franzen 5:02

So yeah. On the website it says the secret is in the sauce. Can you describe what the sauce tastes like?

Joanna Gossett 5:08

Yeah, so it’s, I mean, it’s sweet like you You can taste the sweetness, but it’s also savory at the same time. Um, but it’s it’s it’s tomato heavy for sure. And I’m not a tomato sauce lover like pasta spaghetti. I’m not a I’m not a real marinara girl. So it’s not like that. I mean, it’s very, it’s just very unique. And like, you just have to try it. I mean, it’s hard to describe.

Chad Franzen 5:34

So last year, I’m sorry, 2022. You got involved with AT&T now in 2021? It’s Romeo’s you had been a franchisee owning fitness clubs. What made Romeo’s an attractive franchise opportunity for you?

Joanna Gossett 5:51

Yeah, great question. So my husband and I, we both worked for other people. And I guess still in 2020, early 2020, prior to pandemic, I am a career executive recruiter have spent, you know, the last 10 years of my life doing executive recruiting within property management and real estate. And we my husband’s always had this entrepreneurial itch. And we have a passion for helping other people. And he’s, he’s a division, he was a division two athlete in college. So he’s always had kind of a an itch to be involved with fitness. And it’s been a big part of his life. And rewind a little bit more to he actually tore his Achilles tendon in 2016. I mean, and that was just it was he was at a charity basketball tournament playing 60 pounds overweight, you know, for his build, and tore his Achilles. And it really humbled him and both of us really, because we just realized, like, you took for granted walking, right? And so that really prompted him to like, want to be involved in the fitness industry in some way. So then he started investigating just researching different franchise options. And Anytime Fitness is who we decided to franchise with, and we opened our first club and 2018. And it I mean, it was going really good. I mean, we were still a new club, right? When the pandemic hit. We were still kind of in those early stages still growing. And obviously, that just crushed us. You know, we had to close down completely. Nobody, everybody was afraid to gyms. So at that point when we’re working for other people, so at least we had steady paychecks coming in, that helped with making payroll, you know, we didn’t lay off anybody during the pandemic, which, you know, we felt really good about because these is their livelihoods, you know, and anyway, we decided we need to diversify. And that was the biggest reason why we said, Okay, we can’t put all our eggs in this basket, we need to look at companies that have thrived through this, and are continuing to make money and survive and even growing, and pizza was one place where that that was the case.

Chad Franzen 8:09

So that’s interesting. A lot of people thought during the pandemic, that restaurants were like, the hardest hit, but in this case, Romeo’s was an attractive option. Was it because of the delivery model?

Joanna Gossett 8:21

Yeah, so it’s a delivery and carry out only. So I mean, their numbers just continued to skyrocket during during the pandemic, and after. And so one one was the product two was that it is delivering carry out three, the franchise is it’s been around since 2001. Started in Medina, Ohio. So it’s been around a long time. But they’ve been just really in Ohio, they had about 50 locations. And have just started in the last couple of years growing outside of the area. And that was super attractive for us as well. My husband was actually ready to sign a franchise agreement with another, like top five pizza chain. When Romeos actually reached out to him, and the timing was just perfect. And it was a no brainer, once we just looked at everything. And one of those biggest reasons was the geography that was available within Romeo’s, you know, he was he was going to have to manage these other pizza restaurants if he had signed that franchise agreement in like, very specific remote locations. And now we have the joy of being able to bring this amazing pizza to an area where it’s never really been before. We only have three locations in the state right now. So that’s exciting. And that was like, a big selling point for us too, and that we’d be able to pick, pick our,

Chad Franzen 9:43

our areas, and you guys are in South Carolina.

Joanna Gossett 9:46

Yeah, we’re in South Carolina.

Chad Franzen 9:48

Do you own all three of those locations?

Joanna Gossett 9:51

So no, so there’s another franchisee that owns there’s a location they’re all in the upstate of South Carolina right now. But we’re in talks with some franchisees that are getting close to making decisions on areas in the central part of the state and the coastal areas, what they call the coastal regions and the Midlands. But yeah, so we have, we own a location in Easley, South Carolina, which is about 45 minutes from Greenville, if you know anything about about South Carolina or the Upstate, and then we have another location that we will be opening next month in Clemson, South Carolina. And then another one in the works, but we don’t have an ally signed yet.

Chad Franzen 10:34

So what goes into being a franchisee with Romeo’s?

Joanna Gossett 10:39

So they have a really great business model. They have a pretty in depth online platform to for all employee training. I mean, I knew nothing about cutting a pizza, making dough, dough temperature, I mean, all these things, all the recipes, everything’s already laid out for you. So that was another thing that’s attractive about franchising, especially someone with no pizza experience. So I mean, you got to select your restaurant and your real estate and the Romeo’s corporate team helps with all of that. I mean, they told us what we needed to order you like from how many baking pans you need, the whole thing they’ve figured it out for you and they really can give you as much support as you need or as little as you need if you have a lot of experience.

Chad Franzen 11:28

So you you had been as you as you mentioned, for your reason for joining Romeo’s was you had been a franchisee with with Anytime Fitness and now Romeo’s and also AT&T, what’s the biggest difference among the three in terms of operating, you know, one to the other.

Joanna Gossett 11:46

So, the fitness clubs is a lot less staffing, it’s a very lean model, because it’s a 24 hour fitness club. Our members have key fobs, and they can come and go as they please. And we’re staffed during certain hours of the day, we’re not staff that whole 24 hours. So we’ve had really some long tenured, great people that have helped us in that business. And that and that run our day to day, which allows myself and my husband to do other things and continue to grow. So I would say staffing, you know, obviously in pizza and the restaurant world, we are in a tough time period right now. I mean, it’s always tough in the restaurant industry to keep people attract good people, especially in your sort of infancy stages. But my recruiting background has come in handy. Our well I recruited our general manager that runs our easily location, she is great. She has a ton of pizza experience, she teaches us stuff every day. So we’ve been fortunate with some of that, and she’s brought people with her to sew. But staffing, there’s definitely more turnover with the with the pizza restaurant. And then the the employees for and AT&T has been an outstanding partner to partner with, they’ve provided a ton of support for us as a partner with them throughout the process too. And, but but our staffing there, it’s just a little different. We’re just talking about a little bit of different types of people, you know, more of a professional in that in the 18 T atmosphere. And a little bit more of your rough around the edges, people sometimes in the pizza world, and it’s just awesome to be able to interact with so many different types of people and help them and like help them achieve their dreams.

Chad Franzen 13:30

So not only are you a franchise owner with Romeo’s you’re an area representative. Is that mean you’re looking for other franchisees?

Joanna Gossett 13:38

Yeah, absolutely, exactly. So my husband and I purchased the rights to the South Carolina territory. So we are actively searching for new franchisees and put them through our screening screening process, you know, to potentially open their own restaurants for the franchise, and then we support them along the way as well.

Chad Franzen 13:57

What do you look for in a franchisee? And what’s kind of your, your pitch?

[continue to page 2]

Joanna Gossett 14:00

Yeah, so I mean, we look for someone who has run a successful business in the past of some type, you know, it doesn’t have to be huge. And again, you don’t need restaurant experience, necessarily. There’s, like I said, a lot of support from the franchise that can help people be successful if they have a good business mindset. So I would say the the desire to want to impact people to want to grow and having some operational and business acumen for sure, you know, and then the good finances to obviously that you can run a profitable business.

Chad Franzen 14:39

Hey, you mentioned your recruiting experience in 2020. You started your own small business, Joanna G consulting, where you’re an executive recruiter, trainer, resume writer and career coach. It looks like you have a kind of an extensive background and all of that and it’s come in handy with the other things. Tell me about it and how your small business came about.

Joanna Gossett 14:58

Yeah, so now Other great questions. So, as I mentioned earlier, I’ve been in recruiting for a long time. I actually, in a prior life, I was a drug and alcohol and mental health caseworker with adolescents and children’s in the school system. And it wore on me very quickly. And I decided I wanted to kind of get out of that, but I have a sales background from prior, I sold Cutco cutlery, I don’t know if you’re familiar with Cutco Knives. Back in the day, and I was very good at it. Anyway, I got recruited to be a an admissions counselor at a college and worked at a couple universities doing recruiting for new students. So that sort of was wet my whistle in recruiting and I realized how much I loved it, it kind of married my passion of helping people like underprivileged kids, but more and more professional atmosphere and feeling like I was actually making a difference, getting people signed up for school versus hitting, you know, hitting my head against a wall with people that were continually coming back to me for drug and alcohol issues. So then I got recruited from there to be a headhunter, with an executive recruiting firm in property within property management. And things were going well, I went through an acquisition, well, kind of a separation, a divorce, so to speak of the partners at the one firm I worked with for a long time, and was retained by the next company to stay on with them. And it was great, awesome group of people. I mean, I would not be where I am today without that whole group just because they taught me everything I know about head honey, and but then in 2020, during the pandemic, our we have two small kids, they’re both that we have a three year old, and a one and a half year old. And at the time, we just had a nine month old and our nanny quit with two days notice. I’ve worked from home for 10 years, but full time in my office door shut, you know, and she quit. And we were like we got it, something’s got to give you like Brian needs to quit, I needed one of us needs to do something, or at least for a take a break to like find somebody else to care for our kids. And I made the decision to resign and spend some time with my youngest. So I did that for about three months, and then was like, recruiting just pulls me back and resume writing kind of was my my pull back into the recruiting world like three months later, I mean, not very long later and helping candidates write their resumes. I’ve done a lot of consulting with that I’ve done some training for hiring managers, and companies to on how to effectively interview I’m kind of a little bit of everything in that space. And it’s been really, really great. And now I wouldn’t change it for the world. And I’m so glad that happened.

Chad Franzen 17:58

So you are an executive recruiter what? What goes into recruiting that the average person might not know.

Joanna Gossett 18:07

Um, so I mean, what I’m doing is I mean, that’s what they call us, a headhunter. I mean, I am looking in the internet, mostly, and cold calling companies and businesses to find people at an executive level that aren’t looking for jobs. So I’m filling positions with companies and clients that have a you know, maybe it’s a director of property management need, and they want the best of the best they want someone who’s done it before, they don’t want to put it on Indeed, and get a zillion resumes of people that are unqualified. So they hire me to go out there and find the people that are qualified, that are doing this for their competitors. And then tell them the reasons why this opportunity is compelling. And, you know, help them through the process.

Chad Franzen 18:54

How much selling goes into recruiting, so

Joanna Gossett 18:58

definitely selling um, but it’s it’s more skill matching and personality matching than really selling. I don’t really, I don’t really think of it as selling. I mean, I guess I would call it a pitch. But it’s it’s very much I mean, I get to know my candidates, I know what my client wants. And I can tell within five minutes of being on the phone with somebody if there’s going to be a chemistry match. I mean, nine times out of 10, I’m able to tell my clients when I send that resume to them like, this is your hire, because I know them and I know the candidate.

Chad Franzen 19:31

You’re also a resume writer, what can you tell us about writing resumes that maybe most of us wouldn’t know? I feel like I’ve been writing the same resume for the last 20 years. But in the

Joanna Gossett 19:44

right i mean it’s it’s a it’s a tough world to navigate and honestly everybody will tell you something different even executive resume writers, you know. So, what you want to do, I always ask my candidates that are having me write their resume As What have you done different or better than someone else who has the exact same job that you do? What sets you apart from them? Because I don’t really care about the bullet points. You know, if you’ve had this job for three years, I know you can handle the duties and responsibilities of it, right? But, but so you know, this person has that same exact job. So what what did you do, that you can speak to? That sets you apart that makes you different? And that’s what we could kind of highlight when we’re going through a resume. So what accomplishments you know, did you win this award? Did you be you know, raise? And Ally? Did you get creative with something? Did you do some sort of outreach marketing that was unique? You know, things like that?

Chad Franzen 20:47

Would you say most people write their resumes like that? Or do they just list their tasks and kind of what they do?

Joanna Gossett 20:54

I mean, I would definitely say the majority are more task related. Like, I feel like so many people just take the job description, and copy and paste the duties and responsibilities, you know, and but we’re not taught, if you’re not taught it, that mean, it’s hard to know. And you know, how to do it and how to do it effectively. And I will always say to a chronological resume is best, at least in my eyes, where you have your most recent position, first, your duties and responsibilities. And then the next one, accomplishments, I should say, not just duties and responsibilities, versus sometimes people will put like skills and abilities, and they’re like, Oh, I’ve done all these things. But then after it is just like a work history. And you don’t know where they did all those things, if that makes sense.

Chad Franzen 21:44

Sure. Sure. So you, we talked about how you kind of you guys kind of got involved with Anytime Fitness. And then before that, in, I believe it was 2016 Your first family business was Gosset homes. Tell me a little bit about that, and how that started and what you guys do?

Joanna Gossett 22:04

Yeah, so interesting. There, too. My husband and I’ve always had an interest in real estate. We didn’t buy our first home till 2014. And, but shortly after, I mean, we just we have we had a friend who’s been very successful in real estate in St. Louis, Missouri, and he had always told us to read the book, Rich Dad Poor Dad, and if you’ve ever read it, but um, great book and, and we ended up reading it, and it kind of lit a fire under us. It doesn’t it’s not really a how to guide to be successful in real estate, but it changed my way of thinking about passive income from real estate. And long story short, we were looking at a couple different rental properties. And then my husband lost his job. Um, I don’t remember who he worked for at the time, but it was him wireless. And very unexpectedly, you know, we’re like, oh, you know, this is bad timing, like, we’re about to close on a loan, right? But we decided to like, move forward. And I’m so glad we did. Because now all over the real estate we aren’t I mean, we and we continue to acquire assets following that all residential at this point. But, you know, they’re all worth three times that now. And it hasn’t been that long a period. But yeah, so we self manage our properties. We manage a handful for other investors as well. We have short term rentals as well as long term so like Airbnb vacation rentals, which is its whole own ballgame. As well as just, you know, longterm.

Chad Franzen 23:39

How scary was it to do the first one? If you hadn’t done it before?

Joanna Gossett 23:44

Yeah, no, I mean, it was certainly like scary and is I’m very conservative mindset, so to speak. And my like, I grew up with two parents that both have PhDs and like you, I was always just taught like, you go to school, like you get a good job, you have a salary benefits. I mean, I actually quit a job with salary and benefits, the social work job I talked about to move to Cincinnati, Ohio, I was in Pittsburgh at the time. And I quit and move to Cincinnati with no job to follow Brian because he might, that’s my husband. He had moved there for a work promotion. And I was applying to all these jobs and not getting anything and I was just like, I need to be there. You know, when I’m telling people these interviewers that I can be there in a week, when I give notice to my boss and this and that. Anyway, I took this big leap of faith and everybody my family and most of my friends were like, You’re crazy. I mean, you’re leaving that stability in the field that you went to school for, you know, all the things and yet again, so glad I did it right. So everything looking back has always been like a blessing and it’s really hard to see at the time when You’re going through hard things professionally, personally, whatever. But like, I can’t say there’s been anything ever in my life where I can’t look back and like, there was some good or positive that came out of it. And that was one of the things.

Chad Franzen 25:12

So you’re you’re involved in, you know, five different professional endeavors along with your personal life. What does a typical day look for? Like for you? And are there any kind of rituals, I guess, that you consider to be very important?

Joanna Gossett 25:25

Um, so yeah, so every day is different. And my husband even more so. So I still and with our kids? Do you know, primarily? We have we have an in house help, too, that comes all the time to or regularly. But, um, but yeah, so I mean, my days are spent recruiting, putting out fires helping with the business stuff, I do all the back end, you know, like accounting billpay, we still haven’t outsourced any of that we have, you know, two locations here and two locations here. It’s like, can you justify it yet and, and to give away the reins on something so important, we’re just not ready yet. So I still manage all of that. Payroll, you know, employee issues and things like that as well. So it’s a little bit I mean, I do a lot on this every day. You know, my kids see me on it a lot. And, I mean, a lot of phone calls, you know, with candidates to depending on what projects I’m engaged in at that exact time.

Chad Franzen 26:25

You I have one more question for you. But first, tell me how people can find out more about becoming a franchisee with Romeo’s and about your consulting service and, you know, anything else that you’re involved in?

Joanna Gossett 26:36

Yeah, so to franchisee information, it’s romeospizzafranchise.com. Easy. You can fill out a request form on there and whomever is responsible for the territory that you might be interested in, get in touch with you. You can find out about my executive recruiting services and the resume writing at executive J. G, my initials, executivejgconsulting.com. And I’m on LinkedIn to just search Joanna Gossett and you should find me in South Carolina.

Chad Franzen 27:09

Okay, awesome. Hey, last question. When you go to or when you order from Romeo’s as a as a customer, what’s kind of your go to item?

Joanna Gossett 27:19

Oh, everything’s good. But I’m gonna take two things. So what what had me the first time is our Chicago deep dish. It’s it’s called The Italiano. And if you’re familiar with Chicago, deep dish that the sauce is on top. So it looks kind of weird if especially if you’ve never seen that. I mean, I’ve showed it to friends. And they’re like, Oh, what is that, you know, because the sauce is on top and all the toppings are under it. But it is a amazing. It’s just so good. I mean, our dough is good. It’s a three day process to make it and you can tell when you taste it. And then my second favorite is our thin crust. So we have what’s called our thin credible crust. And I like it like kind of all the meats, we have something called the butcher shop, which is basically our like meat lovers. And I love that on a thin crust.

Chad Franzen 28:08

Sounds great. I’m starving now. Hey, join us. Great to talk to you. Thank you so much for your time and your thoughts and your insights. Really appreciate it.

Joanna Gossett 28:17

Absolutely appreciate it. Thanks for having me, Chad. Take care.

Chad Franzen 28:19

Thank you soling everybody.

Outro 28:21

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