Navigating the Best Digital Agency Conferences With Dr. Jeremy Weisz and John Corcoran of Rise25

Jeremy Weisz

Dr. Jeremy Weisz is the Co-founder of Rise25, a company whose mission is to help businesses connect to their ideal prospects, referral partners and strategic partners using a podcast. With over 15 years of experience in podcasting, he has been featuring top entrepreneurs with video interviews since 2010 and was a senior producer at one of the early top business podcasts, helping to put systems in place for backend operations. Jeremy strongly believes that podcasting is an essential tool for B2B businesses, as it fosters valuable connections and relationships that can lead to clients, referral partners, and even business partnerships.

John Corcoran is the Co-founder of Rise25. He is a former Clinton White House Writer and Speechwriter to the Governor of California, with a diverse background spanning law, entrepreneurship, and writing. John has authored three books on relationship building and client acquisition. He has been hosting the Smart Business Revolution podcast since 2012, interviewing entrepreneurs and business leaders from various fields. John’s experience includes working in Hollywood and Silicon Valley, and running his own law firm catering to small businesses.

Here’s a glimpse of what you’ll learn:

[2:30] Why meeting just one new person at a conference can have lasting benefits
[3:44] The impact of small group conversations on trust and relationship-building in business
[6:24] How forming connections at conferences can lead to beneficial mentorships and partnerships
[7:43] Why the true worth of attending digital agency conferences is multi-faceted
[13:00] The diverse range of speakers and attendees that big conferences like Inbound attract
[16:36] How online events like Niche in Control can also provide valuable learning experiences
[18:14] Unique aspects of international agency communities like Taan Worldwide
[19:24] Maximizing conference attendance through pre-event podcasting and building relationships

In this episode…

As the owner of a digital agency, have you ever questioned the real value of attending conferences geared toward your industry? With the hassle of travel, the costs involved, and the time away from day-to-day operations, is it really worth it?

According to Rise25 Co-founders John Corcoran and Dr. Jeremy Weisz, business conferences offer immense value that often extends far beyond the scheduled sessions and keynote speakers. They believe the true worth of these events lies in the organic connections and spontaneous conversations that occur when like-minded professionals gather in one place. From casual chats at the hotel bar to impromptu networking during meal breaks, these unscripted interactions frequently spark game-changing insights, lead to valuable partnerships, and foster a sense of community that is difficult to replicate in a virtual setting. John and Jeremy emphasize that even a single meaningful conversation can justify the investment in attending a conference, as it may unveil a fresh perspective, introduce a groundbreaking solution, or forge a relationship that propels your business to new heights.

In this episode of the Top Business Leaders Show, John Corcoran and Dr. Jeremy Weisz, the Co-founders of Rise25, join host Chad Franzen to dive into the benefits of attending digital conferences for agency owners. They reveal how interactions with other attendees – whether from a podcast, over dinner, or during a chance meetup – can foster trusting relationships that are vital for business success. In the vast landscape of conferences, from intimate gatherings to grand events, they outline the unique opportunities each provides.

Resources mentioned in this episode:

Special Mentions:

Darwin Buck
Ian Garlic
Carl Smith
Jesse Gilmore
Lee Richter
Larry Benet
Jason Swenk
Drew McLellan
John Morris
Corey Quinn
Kevin Hourigan
Spinutech
Ryan Reynolds
Serena Williams
AJ Wilcox

Quotable Moments:

“If I meet one person at the conference, that I can carry on a relationship with beyond or even solidify, it’s worth it.”
“Sometimes the best conversations are at a random dinner… and someone gives really pointed advice.”
“Being face to face with someone can’t be replaced.”
“The power of being around a conference accelerates the experience of getting to know them.”
“I have a low bar when I go to conferences; if I get one tip that I can bring back to the business, it’s a win.”

Action Steps:

Identify and attend two or three key conferences each year relevant to your industry: Focusing on a select few conferences allows for deeper networking and learning opportunities.
Use conferences as a springboard to foster deeper connections by scheduling meetings or get-togethers with other attendees: Personal encounters can enhance trust and open doors to future collaborations.
Engage with speakers and exhibitors prior to the conference to establish a rapport that can be solidified in person: Pre-conference communication sets the stage for more fruitful in-person interactions.
Stay open to spontaneous interactions and conversations that may yield valuable insights or advice: Organic networking often leads to unexpected and invaluable business wisdom.
After attending a conference, implement at least one actionable tip that can benefit your business: Applying learned concepts helps to realize the tangible benefits of participation.

Sponsor for this episode

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Episode Transcript

Intro 0:04

Welcome to the Top Business Leaders Show. Powered by Rise25 Media, we feature top founders, executives and business leaders from all over the world.

Chad Franzen 0:20

Chad Franzen here, co host of the Top Business Leaders Show where we feature CEOs, entrepreneurs and top leaders in the business world. This episode is brought to you by Rise25. We help b2b businesses reach their dream relationships and connect with more clients referrals and strategic partnerships and get ROI through done for you podcasts. If you have a b2b business and want to build great relationships, there’s no better way to do it than to profile the people and companies you admire on your own podcast. To learn more, go to rise25.com, or email us at support at rise. 20 five.com I’m thrilled to be joined today by the two co founders of Rise25, Dr. Jeremy Weisz and John Corcoran. Guys, thanks so much for joining me today. How are you?

John Corcoran 1:04

Great. This is exciting.

Jeremy Weisz 1:05

Thanks for inviting us on the Top Business Leaders Show.

Chad Franzen 1:09

If it’s exciting for you, it’s twice as exciting for me. Hey, today we’re going to talk about it’s kind of a top top seven episode of digital conferences, the top seven digital conferences out there in your esteemed opinions. Tell me John, how often do you find yourself going to these conferences? And what value do they have for you?

John Corcoran 1:32

Sure, just to clarify, so we’re talking about conferences for digital agencies. So in person conferences, primarily, that are valuable for digital agencies to attend. And yeah, we’ve attended a bunch of these, you know, we have been to many over the years, and we’re gonna go into many of them. And there’s, for me, the value is being able to be in a room with a bunch of other people that are experiencing or going through the same types of challenges as you are. And you know, oftentimes, you know, the content is great, but also the epiphanies that you get just from a little casual conversation with someone at the bar or in the hallway or in between events or over a meal or something like that a lot of times you get one of those types of conversations that just ends up making the whole event worth it. So that’s, that’s personally for me as a co founder of an agency, that is what I get value out of it, Jeremy, how are you?

Jeremy Weisz 2:30

Yeah, I think, Chad, I love the in-person. And the way I view it, maybe I have a low bar, low expectation. But I view if I meet one person, at the conference, that I can carry on a relationship with the beyond or even see someone to solidify a relationship maybe because you know, the bonding and person is so much better than just virtual. And then if I get one tip that I can bring back to the business that will help and one tip, it could be from a speaker, it could be like John said, sometimes the best conversations are at a random dinner that you find yourself with a couple with a couple people and you’re just talking shop about a few issues you’re experiencing, and someone gives really pointed advice on something so one person I get to meet, that’s valuable one tip that I get that I can bring back to the business.

Chad Franzen 3:30

Was there a you know, you’ve you’ve been operating Rise25 For several years now has that was there ever, like a an aha moment where you were at a conference and you thought, you know, I really do appreciate what these have to offer.

John Corcoran 3:44

I think, you know, I can’t put myself to one particular, you know, point where I felt that way, but I just know that there have been many times where I’ve been usually in a smaller group, getting to know people on more of a personal level, much better than you would, you know, if you were, you know, doing a zoom call with them, because there’s there’s no replacing that, you know, there’s no replacing the being face to face with one another. And so there’s been many times where I’ve been in that kind of context with a small group of three or four or five people or something like that, or whether it’s over a meal or in the bar or something like that. You know, just talking shop and, and comparing notes and talking about challenges and sharing what’s worked for us and hearing what’s worked for them. There’s been many times where I’ve had those types of experiences where I’m like, oh, you know, I’m really it was worth the trouble of getting on the plane and flying off here and checking into the hotel and buying a ticket, all that kind of stuff. All of it is worthwhile because of the those types of relationships you get to build.

Jeremy Weisz 4:43

And Chad, you know, for me, I think of actually one of the what we’ll get into but one of the conferences that we’ve been to several times that we recommend people check out is digital marketer, you know, Traffic and Conversion conference and I remember what’s cool about the conference too is like, you’ll be talking to one person, and they’ll pull over a friend or two. And so you, you get to meet people really organically. And I remember I was talking to Scott Gray in the Traffic and Conversion a couple years back. And then he had this friend, he knew I and garlic. And so he’s like, hey, I can come over here. And I didn’t really know I in that, well, I’d heard of heard of him. And I NMB I became like best friends from that conference, I was meeting him, him pulling over someone. And then we collaborate a lot, we’ll refer people to him, he’ll refer people to us. And so that conference got pulled over I am. I mean, I and I remember at that conference, too, I stumbled across Larry Benet was there and I found myself in a conversation with Larry at like 11 at night that probably went till 1230 or something. And he’s like a master of relationships. And so I just sat actually with him. And he was talking to Lee Richter. And they were just talking relations, both of them are very, like, just amazing, with different relationships, and just give like, true givers, and I just sat and like, listen to them talk for 45 minutes, and I was just, you know, chiming in. But it was one of those things that I remember just for, like forming these little groups calm, and other people come into the group, and I get to meet those people. So I do remember that being really valuable.

John Corcoran 6:24

And just to piggyback on that, you know, actually come come to realize that you earlier today, I had a conversation over zoom with someone, we were talking about, you know, some kind of business partnership arrangement. And I realized that one of his business partners, I have hung out with at conferences at agency conferences, and because of that, you just have a much higher level of trust. And so that’s, for me a big part of the reason why, because when you’ve hung out with someone in person, or with their business partner, or someone they know closely, then it just accelerates that, that experience of getting to know them. And that that experience of building trust in one another.

[continue page 2]

Jeremy Weisz 7:05

Yeah, I would imagine the, the truth is like, Can it’s when you think about it, it is quite annoying to think about especially if you have a family or you know, the leave, like John said, buying a plane ticket going hotel, leaving your house, like, you know, you’re away from family. And it’s it takes a lot it besides the there’s obviously a price involved and all this stuff. So, but once I get there, I’m so glad I did it.

Chad Franzen 7:43

You know, when I think about when I think about a conference, I think, well, what can I What can I glean from the guest speaker, but you know, and you don’t really think about the relationships and things like that, that you build. But obviously, those are probably the most important things that tend to come out of them. Let’s talk about some of your favorites here as I share my screen. This one is the digital agency experience with Jason Swenk. Who wants to talk about this one?

John Corcoran 8:10

Yeah, I think we can both talk about it. I went to it most recently, Jeremy has been a number of times before and you know, Jason has become a friend, definitely a mentor. He is one of the most respected experts in how to build a digital agency out there, has been doing his smart agency masterclass podcast for many years now 789 years or something like that. And has been hosting events for agency owners. And, you know, he really has just such a wealth of knowledge to share. But he also brings together a lot of really giving digital agency owners who are really open to sharing, which is not always the case when you have a group of competitors get together in a room together. So he does it every year. I believe it’s in Colorado for the next couple years. And then I believe after that there, they may be moving to another venue. But yeah, it was a great experience of going there. Jeremy, your thoughts?

Jeremy Weisz 9:05

Yeah, he, um, he’s coming to conference. He’s got the Ag experience, which we’re looking at in he also has Elevate, which is kind of this, you know, I guess the beige, the experience is kind of like a mastermind format. And the Elevate is a column or like a conference with a mastermind feel to it. It’s a little bit bigger. I just spoke at Elevate, actually recently in Austin, and he’s gonna be having that I don’t know, one or two times a year depending. But yeah, it’s the same thing. That bond you get with people also, I was able to chat with a bunch of the speakers there who are Jason brings together really just giving people so everyone is really approachable. And I was just chatting with a bunch of the speakers and they were doing amazing things and people just share openly about what’s working, what’s not working. Darwin Buck really shared a bunch of great things on the last he spoke at the event. And Ian Garlic spoke at the event and a bunch of other people that I actually was able to get a lot of amazing content information from.

Chad Franzen 10:20

The next one that we’ll talk about is Bureau of Digital. Jeremy, why don’t you start with about this one?

John Corcoran 10:28

Yeah, I can talk about Bureau of Digital. Unfortunately, I missed their most recent event that they did in San Francisco. But they do a lot of events. And I’ve been a part of this community. It is both an online component. And then they have events for agency owners, they also have events for the leaders and executives within digital agencies as well. Carl Smith has been a guest on my podcast, that’s how I first connected with that community. They get great speakers there. And it’s a really vibrant community. It’s been around for I don’t know, maybe 10 or 12 years now or something along those lines. And there’s incredible engagement and activity within that community. And so this is we’re looking here at their event that I believe is in September in Las Vegas. But if you go on their website, which at bureau digital.com. You can see all of their upcoming events. They have tons of upcoming events all over the country. And so you can kind of pick and choose where pick your poison, so to speak.

Chad Franzen 11:30

There Yeah, go ahead.

Jeremy Weisz 11:36

No, just say I was able to interview one of the founders on my podcast, Carl. John, you got him on yours too, right? Yep. Yeah. And he is has an amazing journey and shared his expertise. So he brings this really cool experience to his background into the Bureau of digital and they were really, you know, giving community.

Chad Franzen 12:00

There is another one that we’ll get into called inbound.com. John, what are your thoughts on inbound.com?

John Corcoran 12:08

Inbound is it’s organized every year by HubSpot. They have 10,000 or so people that come. So not exclusively for agency owners, although that is the primary attendee. It’s in Boston every year in September. They really kind of take over the city, which is really cool about it. And you know, HubSpot has become really a go to CRM, and all around marketing tool. So they I think it’s an amazing speakers. You know, as you can see from the lineup there, they’ve got some great speakers that are coming up. So if you want a larger conference experience, where there’s going to be 1000s of attendees, that’s a very different type of experience from a Bureau of digital type of event or digital agency experience. Jason Swenk event. But that would be for you if you want a much larger experience.

Jeremy Weisz 13:00

Yeah, I this is one I haven’t been to yet and I really it’s on my list that I really want to go to. I haven’t made it out but they have some amazing speakers and you know, a lot of the the exhibitors and even some of the kind of the breakout speakers I know, but they attract just amazing companies and people I can see this year that we’re looking at, has Ryan Reynolds speaking Serena Williams speaking but also I remember I had AJ Wilcox on my podcast before he’s speaking. And he’s, you know, basically an expert at LinkedIn ads. So I’ve talked to him and there’s like, amazing people in the industry who come as attendees, but also our speaking are exhibiting.

Chad Franzen 13:43

Wow, sounds very cool. What about the next one? Here? It is Build a Better Agency Summit with Drew McLellan.

John Corcoran 13:53

Yeah, and as we record, this is actually happening next week in Denver, Colorado. And is another one that I haven’t been to, but I know a lot of people that have probably in between size in terms of the number of attendees is not tiny. It’s not like, you know, 15 or 20 people, and it’s also not 10,000 people. But yo, Drew McLellan has put out a podcast for a lot of years and shared a lot of wisdom around agency growth strategies. And so um, you know, that that would be the focus of that one.

Jeremy Weisz 14:29

I think you know, what, Drew and also John, I think you’ve had them on the podcast and so have I also just has been in the trenches before. You can see they’re actually a shout out to eat two of them. Actually, I talked to the people I love, Chad, actually mingling with the sponsors and exhibitors because I find out new tools that I haven’t used or, you know, tools that I have heard of, but I didn’t really get to meet someone from the company. So there’s some great resource says when I go to these conferences, but actually drew attracts a really amazing group of people because they were in Chicago, previous years and so people would contact me. So I actually ended up having dinner with John Morris, who has a, you know, kind of like a software and group in the agency space as well. And he actually sold his agency. He built it to over 200 people and sold it. So we had dinner because he went to the this conference, Kevin Hourigan, of Spinutech, was there who’s, you know, had an agency since 1995. And so we had dinner there along with them in a dish from E to m. So the four of us had a great dinner, and it was because they came in for this summit, and they were saying great things about it. Great.

Chad Franzen 15:56

The next one is Niche in Control, Niche in Control. Hosted by Jesse Gilmore. John, what can you tell me about this one?

John Corcoran 16:05

Yeah, this is actually not an in-person conference. This is one of his online events, digital events. But Jesse Gilmore is a past guest on my podcast, and has worked in the agency space for a long time, and advises a lot of different digital agency owners on growth strategies. So we wanted to include that one here. I believe he also does in person events and speaks at different conferences as well. So definitely someone to check out niche in control.com is his website for checking out his events and trainings?

Jeremy Weisz 16:36

Yeah, actually, shared, I discovered I think, John, you maybe you had a conversation before I did with Jesse. But I was having Corey Quinn. On my podcast, I was doing some research, he helped one of the large Scorpion grow to you know, 10s of millions and 100 million over $100 million. I can’t remember the numbers. But so I had him on the podcast, sharing his best tips and tricks and everything of what he did with scorpion. And I was doing research and I came across. Jesse had a conversation with Corey too. And so Jesse, along with this, this live training here, has some great content out there in the agency space.

Chad Franzen 17:21

Taan Worldwide as the next one we’re going to talk about. John, take it away.

John Corcoran 17:26

Yeah, so this is another group for agent digital agency owners, and they are more international. So they have people in Europe and all over the globe. And they do a lot of their events. I believe they have a couple of different events a year, some in Europe, some the United States, maybe down in Mexico, possibly as well. This is one of the older communities out there, because I believe it’s been around for 80 or 90 years or something like that really a long time. So it’s got a lot of institutional knowledge. So tan worldwide is the name of it. I interviewed Peter Garretson, who was the executive director at the time blimp. I believe he’s since retired on my podcast a while back. And so it was really cool kind of hearing their background to that community.

Jeremy Weisz 18:14

Yeah, the first time I heard about this was actually from John. So again, just love hearing about new, just when you think you know, a bunch of the players in the space, and then I realized I don’t know anything. So, John, thanks for sharing this one.

Chad Franzen 18:32

Final one. Traffic and Conversion Summit. Jeremy.

Jeremy Weisz 18:36

Yeah, I mean, we mentioned that. Actually, John went one year and he’s like, You should really go and I was just saying everything I said in the beginning chat is like, well, do I have to get up I have to get off the plane I have to get hotel I have to be from family don’t really have to go, you’re sure. He’s like, No, you should definitely go. So we ended up going and you know, the rest of story which I shared at the beginning, which was I had made some amazing lifelong friendships, contacts. And this has been always whenever I go, because it attracts 1000s and 1000s of people. So it’s kind of like to treat as like a reunion when I do get to go, just to see all people at one point in time that I don’t get to see the rest of the year.

John Corcoran 19:24

And the funny thing about that is that Jeremy had never been before I’d been once and we decided that oftentimes when we go to a conference, we want to make the most of it right. So we will oftentimes, you know, invite a couple of friends to dinner or to drinks or happy hour or something like that while we’re there. And so one thing led to another we invited someone who invited someone else and pretty soon we ended up having a huge party. We did it a couple of years in a row. At its peak. I think we had about 300 people that came to one of our our parties that we did there just inconjunct Shin in a hotel ballroom, you know, during the conference, but I love that, you know, the kind of the first time we went or first time Jeremy went, and I’d only been there once before, we had a couple 100 people that came, you know, to this party with us. And now it goes to show you the power of a conference like, yeah, it would, it would be virtually impossible, or at least much, much harder to get people together, not around a conference. But when you go to a conference, and a bunch of people are flying in, they’re looking for something to do anyways, if they don’t have any conflicts. And oftentimes, in a conference there is, you know, big gaps in the schedule. People are looking for things to do. And so it really gives you an opportunity to connect with a large group of people, whether it’s having six people, gathering them together for a dinner, or 60 people for a dinner or happy hour or something like that.

Jeremy Weisz 20:50

Yeah, I mean, she had to start off, like John said, like, Oh, they’re gonna be five of us to go to dinner. That turned into 10. It turned into two as people were like, Oh, I have a couple people, I want to bring out a couple people I want to bring so went from five to 10 to 20, to 50, to a to change venues to 100 to 150, to 200, to like 300. So we had to switch dinner venues a couple of times, and we to switch to a hotel ballroom, then we had to switch to two hotel ballrooms throughout this process. And it wasn’t because of us, it was like the network of people just they kept inviting more and more people. So it kind of took on a life of its own. That’s the power of what we saw with traffic and conversion.

John Corcoran 21:36

And Traffic Conversion Summit was in San Diego for many years. It’s since moved to Las Vegas, it’s at Caesars in March of 2025. So check that out Traffic Conversion summit.com.

Chad Franzen 21:46

Okay, sounds great. We’ve covered them quite well here. Any final thoughts on digital agency conferences.

John Corcoran 21:57

I love doing this exercise because we discovered a few that I hadn’t even heard of. And we’d been to a bunch of digital agency conferences. So I think this was a lot of fun to look at the different options out there. And I would just say anyone listening to this, if you’re on the fence, check out some of the ones that we recommended. See which ones resonate with you. What works with your schedule, and, and, you know, distance you can travel and, you know, give it a shot.

Jeremy Weisz 22:21

I mean, for me, like I said, I think, John and I like to choose maybe two or three a year that we can go to. And it’s just about forming those relationships, and then getting one great tip, because if I can get one great tip that makes it all worthwhile. So we always like to choose a couple. And then, you know, add a couple in the next year or two.

Chad Franzen 22:51

Based on what you guys have said I think any excuse for not going to one of these conferences is not really a good excuse.

Jeremy Weisz 22:59

Yeah, I mean, the other piece is one of the ways we maximize conferences is, you know, that’s why we love podcasting, right? Because we can we I have connected with a bunch of the speakers or people ahead of time and having them on the podcast and get to know them. So by the time I get to the conference, it’s like kind of mean like an old friend, as opposed to someone new. And so you obviously when we’re running podcast for our clients, we’re telling people if you’re going to a conference and have some of those people on ahead of time, so you can get to know them. So when you get there, you can form that deeper relationship.

Chad Franzen 23:37

Okay, well, hey, John, Jeremy, I can’t think of any business leaders I’d rather have on the Top Business Leaders Show than you two. So I really appreciate your time today. Thank you so much. So long everyone.

Outro 23:47

Thanks for listening to the Top Business Leaders Show. Powered by rise 25. Visit rise 20 five.com to check out more episodes of the show and to learn more about how you can start your own podcast.