Jodi Daniels is the Founder and CEO of Red Clover Advisors, a company that helps hundreds of businesses create privacy programs and achieve GDPR, CCPA, and US privacy law compliance. Clients rely on the secure online strategies that Red Clover establishes.
Jodi is a Certified Informational Privacy Professional (CIPP/US) with more than 20 years of experience helping a range of businesses from solopreneurs to multinational companies in privacy, marketing, strategy, and finance roles. Jodi is also a national keynote speaker, a member of the Forbes Business Council, and the host of the She Said Privacy, He Said Security podcast.
Here’s a Glimpse of What You’ll Hear:
- Why Jodi Daniels got into data privacy and creating Red Clover Advisors
- The evolution of data privacy
- Special services a company receives at Red Clover Advisors
- Three effective ways to add privacy to your sales collateral
- Red Clovers’ ideal clients and what they do for them
- Privacy issues that help close a sale for a company and how long it takes
- Jodi talks about the She Said Privacy, He Said Security podcast and the topics they cover
- Jodi shares podcasts and books she enjoys
- The importance of leveraging people’s time and concentrating on what you do best
In this episode…
Do you have what it takes to stay ahead or keep up with data privacy laws in a way that’s manageable and gives you the peace of mind you need? What if it is possible to stay compliant in an ever-changing landscape, no matter what changes occur?
As an expert in privacy and security issues, Jodi Daniels knows that privacy-friendly practices are necessary for building and sustaining consumer trust and avoiding the significant risks that non-compliance poses. Complying with the nuances of data privacy laws can be a confusing and stressful process. That’s why businesses need help to embrace a new way of working with data by going beyond compliance and gaining a competitive edge.
In this episode of the Top Business Leaders Show, Chad Franzen sits down with Jodi Daniels, the Founder and CEO of Red Clover Advisors, to talk about data privacy. They discuss the meaning of GDPR and CCPA, three steps in which a business can add privacy to their sales collateral, and topics the She Said Privacy, He Said Security podcast covers. Tune in to learn how to invest in best practices and strategies in today’s business, marketing, and technology landscape, no matter where you are in the process.
Resources mentioned in this episode:
- Chad Franzen on LinkedIn
- Rise25
- Email the team at Rise25: support@rise25media.com
- Jodi Daniels on LinkedIn
- Red Clovers Advisors
- Forbes Article: “How (And Why) To Leverage Your Company’s Privacy Programs During The Sales Process”
- She Said Privacy, He Said Security Podcast
- Online Marketing Made Easy Podcast
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan
- Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
Sponsor for this episode
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Episode Transcript
Intro 0:04
Welcome to the Top Business Leaders Show, powered by Rise25 Media. We feature top founders, executives and business leaders from all over the world.
Chad Franzen 0:20
Chad Franzen here co-host of the Top Business Leaders Show where we feature CEOs, entrepreneurs and top leaders in the business world. This episode is brought to you by Rise25. We help b2b businesses reach their dream relationships and connect with more clients, referrals and strategic partnerships and get ROI through done-for-you podcasts. If you have a b2b business and want to build great relationships, there’s no better way than to profile the people and companies you admire on your podcast. To learn more, go to rise25.com or email us at support@rise25media.com. Jodi Daniels is founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startups to Fortune 100, create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi is a certified informational privacy professional and serves as the outsource privacy office for companies. She’s also host of the She Said Privacy, He Said Security podcast and as a member of the Forbes Business Council. Jodi, thank you so much for joining me. How are you?
Jodi Daniels 1:26
I’m good. I’m so glad to be here. Thanks for having me.
Chad Franzen 1:30
Thank you. So what made you decide to get into data privacy?
Jodi Daniels 1:36
I was just sharing the same story earlier today. And it’s always so much fun to reflect on it. Years ago, I was in marketing, I was at autotrader.com. And we created a targeted ad network, which meant we basically, were utilizing the data when you came to AutoTrader and served you a targeted ad when you left autotrader.com and tried to stalk you for cars. Nowadays, people are really used to that for just about everything, whether it’s a lighting fixture, your shoes, or the mortgage that you’re trying to apply for everything is following you around the internet. But that was how I got started. And basically, the online advertising industry came together and said, we should prevent government legislation with a self-regulatory body, a framework and I was responsible for that. And from there, I created a full-time privacy program for Cox automotive. Then when I was a digital privacy expert at Bank of America, and left all of that and started my own company, Red Clover, and here we are, but it all started with stalking you for cars.
Chad Franzen 2:41
Okay. Well, that’s an interesting journey. So in terms of your own company, when did you decide to kind of pull the trigger? Or how did everything just finally come together for Red Clover Advisors to get started?
Jodi Daniels 2:55
Ah, the honest truth is I put a line in the sand and said, this is when I wanted to start my company. And it kind of coincided with my daughter starting at a new school and realizing we needed some more flexibility. And if I backed myself up from that, I had a lot of strategic conversations with many, many people to make that day reality is honestly how it happened. And then from there, it’s been a lot of hard work to continue to grow and have it snowball.
Chad Franzen 3:26
What were the early days like?
Jodi Daniels 3:31
Ah, what happened is my timing was very fortuitous with GDPR, which is the EU privacy law. And most people have no idea what that is. But they are familiar with Cookie banners all over the website. And they often have GDPR and other EU privacy rules to thank for that. Well, it was becoming into enforcement and effect in May 2018. And I started my company in the fall of 2017, which was around the time that US companies started paying attention and realizing, what do I actually have to do and what is this thing? And as a result, I was able to really come in and help companies understand what they needed to do, and grew the business from the GDPR days. So it was a lot of work and a lot of late nights and rolling up my sleeves and getting it all done.
Chad Franzen 4:28
Is it possible to give us a layman’s term explanation of GDPR and CCPA and things like that?
Jodi Daniels 4:36
Absolutely. So GDPR, as I said, is the EU privacy law. It stands for general data protection regulation. And it’s the modern-day data privacy law. If you think about the world is global, everything’s on websites, we’re moving to cloud, you can use a tool and data is collected all over the place for everything I kind of marked how information can follow us and stock as well. But that’s really the reality. And it’s in everything our TVs, our cars, our computers, and they needed a modern-day privacy law to deal with what kind of data companies collect, use, store and share. And the law is all about governing those questions for a company. CCPA is the California Consumer Privacy Act, and it is the United States first state to have the most comprehensive data privacy law. And it’s very similar. It’s a set of requirements that a company needs to follow when it’s collecting, using storing and sharing data. Now, CCPA has little bit of an extra emphasis on this concept of sale of data. That’s a very complex term, we’re going to have an entire conversation about that. But basically, they’re the modern-day privacy laws. And GDPR is extremely strict. CCPA is stricter than where we were, but not nearly as much as our GDPR is.
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