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Continuous Development & Growth-Driven Design With Travis McAshan, GLIDE Design

Travis McAshanTravis McAshan is the Founder and CEO of GLIDE Design, an award-winning, purpose-led digital creative agency based in Austin, Texas. The team at GLIDE helps startups, nonprofits, and leading brands create a seamless customer experience through its web design, development, and digital marketing services. Completing over 850 projects spanning seven countries, GLIDE continues to grow under Travis’ leadership.

Before founding GLIDE almost 20 years ago, Travis was the Creative Director and UI/UX Designer at Pixona Video and a Graphic Designer for EverdayWealth. He is also on the Board of Directors and the Learning Chair at EO (Entrepreneurs’ Organization) and is a member of the EO Austin Chapter.


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Here’s a glimpse of what you’ll learn:

    • Travis McAshan shares the genesis of GLIDE Design
    • The problem with project-driven versus growth-driven marketing
    • What is continuous improvement, and what role does it play?
    • Travis discusses why they decide to build out departments
    • Travis explains the addition of a middle management layer at GLIDE
    • What separates purpose and vision?
    • GLIDE’s four-day workweek

In this episode…

What is the role of continuous improvement in growth-driven web design? How does it provide ongoing assistance to support your clients’ needs?

GLIDE Design’s Travis McAshan emphasizes the value of supporting clients by eliminating the many headaches of the design process. Instead of waiting for a client to ask for help, GLIDE has an embedded system of continuous development that helps mitigate risks. Travis explains this allows for a richer user experience and better business outcomes.

In today’s episode of the Rising Entrepreneurs Podcast, Jeremy Weisz is joined by Travis McAshan, Founder and CEO of GLIDE Design, as he shares a glimpse behind his award-winning company and how it continues to make a positive impact in the world. Travis also talks about the company’s continuous improvement embedded in the growth-driven design and how it applies to its clients.

Resources mentioned in this episode

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Episode Transcript

Intro 0:02

Welcome to the Rising Entrepreneurs Podcast where we feature top founders and entrepreneurs and their journey. Now let’s get started with the show.

Jeremy Weisz 0:13

Dr. Jeremy Weisz here, founder of inspiredinsider.com, where I talk with inspirational entrepreneurs and leaders today is definitely an inspiration. Travis McAshan and glidedesign.com. I’m going to formally introduce you, Travis in a second. But I always like to mention other episodes, people should check out. And right now, as we’re talking, Travis is applying for the B Corp certification, which is really intensive. I’ve had several people who have gone through it on the show, and it’s quite an undertaking, and I want to mention Jonny Imerman, Imerman Angels. We did a podcast with him and he runs clothes talk, which is kind of pictured amazing swag for nonprofits. You know, nonprofits want to send out swag, they want more representation, more exposure, and he does that. Run through it for good cause for a good cause. The number four, is E commerce fundraising software’s help nonprofits bring in millions of dollars in online donations, to check those out in more episodes on inspiredinsider.com and this episode is brought to you by Rise 25. At Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And how do we do that? We actually help you run your podcast we do accountability, strategy and full execution of a podcast. And you know, for me, Travis, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that to profile the people and companies I most admire on this planet and share with the world what they’re working on. So if you thought about podcasting, you should if you have questions, go to rise25.com. And even I like introducing other guests to each other. So I think Travis should meet Ron and Johnny. So of course, I’m going to give them all a shout out on this episode. And hopefully they get to meet and cultivate a real relationship. So that’s what I love to do with the podcast. And without further ado, I want to introduce Travis McAshan. And he’s felt like I mentioned he founded GLIDE. GLIDE is a values driven digital creative agency based in Austin, Texas, and GLIDE. And Travis has always they’ve always sought out to work with startups nonprofits, and basically people making a difference in the world. All passion, all wine do amazing things. So it’s about for him and the company. I think, given great ideas and great organizations, the exposure they deserve, through an amazing online digital experience. That’s beautiful, useful and produce is, you know, a really a lasting value for them. So, Travis, thanks for joining me.

Travis McAshan 2:48

Wow, that was a good introduction. Thank you. You make it sound so good.

Jeremy Weisz 2:52

So talk about your very humble person. Talk about GLIDE Design and what you do. Sure,

Travis McAshan 3:00

thank you. Well, so I started the company, essentially 20 years ago. So it’s been 20 years that I’ve been doing this almost my entire adult life career. And it really was just an offshoot from always trying to do what I loved. And so at the time, I mean, I, you know, I got my first computer when I was seven years old 1985. And it was an Amiga 500. It had, you know, the first computer with multitasking, and you know, 512 colors, or whatever. And the point is, I’ve been on a computer my entire life. And I’ve always loved the creativity and the scalability of creativity through the digital realm. And so, you know, I got my degree in architecture from college thinking that I wanted to be an architect for many years, but I realized that I just love the concepts of architecture, which is the balance of left and right brain, the balance of art and science. And in just the concepts of usability, I think that like one of my deepest passions, is to dis live a useful life. And so I look at the world through the lens of like, a pragmatic usability, like, things that really grinds my gears is like when a door handle or when a billboard is designed wrong, or just things that don’t work. Well, you know. And so I think we approach you know, when I, when I started the company, you know, I just like, I like marketing. I like the web, I like being creative. And so that’s how GLIDE was birthed. And, and I just love what I did. And I worked really hard at it. And I think that that just collected a group of customers and clients around me that were faithful and that referred and then healthy things grow. Right. And so, here are all of these years later, the GLIDE firewall of growth really, you know, if you look at Jeff Bezos, you know, he kind of drew that the firewall of growth on the napkin and that became, you know, internet history and, but the GLIDE flywheel of growth has just been do great work. Make create raving fan clients, increase our exposure in the marketplace, level up and all the way Spray people, abilities, clientele, and then just repeat the process. And we’ve been doing that ever since. And so, you know, I think along the journey, I’ve realized that I’ve had to evolve, you know, I’m not, you know, for many years, I thought I was, like, have my own little company, the Michael Jordan, but I’m not the Michael Jordan, I’m the Phil Jackson, you know, like, I have to be the leader. And so that’s been a big transition and,

Jeremy Weisz 5:24

you know, a shift of mindset for you. Yeah, the

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