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Pat McGovernPat McGovern is the Director of Sales and Marketing at Ascedia, an award-winning digital marketing growth agency. He has over 25 years of experience working with C-suite and middle management executives across industries like retail, B2B manufacturing, travel and tourism, and higher education. Pat is also the co-host of the Over a Pint Marketing Podcast, where he and his guests talk about the fast-paced world of marketing.

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Here’s a glimpse of what you’ll learn:

  • Pat McGovern explains why he gravitated towards advertising and what it was like working in the travel industry
  • How the pandemic impacted Pat, his clients, and those in higher education
  • What are thriving companies doing right in the digital space?
  • Pat’s tips to succeed in the digital future

In this episode…

Why is it vital for companies to be proactive in the digital space? Take the recent pandemic for example.

When COVID-19 swept across the world, there were two types of companies: those who realized they needed to amp up their digital game and those who were convinced the world would return back to the way it was. The companies who waited for the return to “normal” were most commonly the ones who suffered, while those who dove head-first into the digital space transformed their business for the better. Want to learn more about how you can elevate your digital initiatives?

Tune in to this episode of the Top Business Leaders Show where John Corcoran chats with Pat McGovern, Director of Sales and Marketing at Ascedia. Pat shares his thoughts on digital transformation trends, the value of taking action in the digital space, and digital investment tips to help your company thrive.

Resources mentioned in this episode:

Sponsor for this episode…

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Episode Transcript

Intro 0:04

Welcome to the Top Business Leaders Show powered by Rise25 Media. We feature top founders, executives, and business leaders from all over the world.

John Corcoran 0:20

All right, welcome everyone. John Corcoran. Here I am the host of this show. And for those of you who are new to listening the program, you haven’t checked it out before, check out our archives. We’ve got some great interviews with smart CEOs, founders, entrepreneurs and business executives from companies ranging from Netflix to Kinko’s, YPO, EO, Activision Blizzard, lending tree and many more. So go check those out. And of course, this episode brought to you by Rise25, where we help b2b businesses to get clients referrals and strategic partnerships with done for your podcast, and content marketing. And if you’re listening to this, and you’re curious about how to start a podcast, go check out our website Lots of great resources for you. There. All right. I’m so excited today we got Pat McGovern. He is the Director of Sales and Marketing at Ascedia, it’s an award winning digital only agency based out of Milwaukee. He’s got 25 plus years as a marketing veteran, both on client and agency sides. And we’re gonna go really deep talking about some of the things that are working well from a marketing and sales standpoint, as we record this in the beginning of 2023. We’ll talk about some of the different ways that he’s helped clients to navigate the last few years during the pandemic, and really adopting a digital first strategy. And he’s also co host of the podcast Over a Pint Marketing, which I was joking with him earlier that if I had more courage, I would encourage more of my guests to have a beer with me over pagans and I’m just afraid what’s going to happen. So there’s has to be some horror story where you’ve had some guests on that just have a couple too many right? Tell me, Pat, there’s been,

Pat McGovern 1:54

you know, not yet. Not yet. But there’s always a first time, okay.

John Corcoran 1:58

I’ve just always afraid that that would happen if I did that. But how have you enjoyed doing that? I love the love the focus?

Pat McGovern 2:05

It’s been it’s been great. It’s been it’s been a lot of fun. I mean, John, you got it. You just share this kind of similar values in terms of this. I mean, the ability to get on and talk to somebody for an hour ish, and get their insights, what’s going on what’s happening. I mean, that’s just a thrill. That’s really cool. So it’s been it’s been, it’s been a lot, a lot of fun.

John Corcoran 2:27

Yeah, yeah. And, you know, doing it with a group of people is even harder, because it’s challenged, presents other challenges to move the conversation around, keep different people involved. Avoid everyone speaking over one another, although all those things are really create some big complexity,

Pat McGovern 2:45

for sure. I mean, that happens, you know, that happens. It does, but it works out well, too. You know, you got pluses and minuses no matter how you cut it. Yeah.

John Corcoran 2:54

So we were talking beforehand, and you grew up, kind of in a government family. Your parents are both city workers. Yeah. You know, you ended up going down a different path. Kind of stable, very stable jobs. What was that like growing up with two parents that was kind of so regimented work on a regular schedule? Was that like,

Pat McGovern 3:18

John, you’re? How familiar are you with Chicago? A bit. Yeah, my

John Corcoran 3:23

business partner, Jeremy lives there have visited

Pat McGovern 3:25

Chicago. So I was stereotypical Southside Irish. That means everybody in my family, what are the either cops, firemen, or priests? Okay.

John Corcoran 3:36

And did you have seven brothers and sisters? Yeah, I

Pat McGovern 3:38

didn’t. I’ve got two older brothers. But my family both my mom and dad came from big families. And it was it was this classic type of thing, right? My dad was a fireman in the city. My mom worked in the police department. And as we were talking about that, created a very regimented life. Work began at eight o’clock, they were home for the most part, unless there was a snowstorm or some bad traffic, you know, by about four 430 in dinner was always done by 530. I mean, that was it. And that was the life that I that I kind of knew. And I think it was probably because of that. When I was beginning to think about a career and think about what I wanted to do, I looked for something different in as far afield from that as I could possibly imagine. And for me, that was advertising. It just seemed like such an insane business. That it just appealed to me.

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