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Rudy MutterRudy Mutter is the Co-founder and CTO of Yeti, a San Francisco-based company that designs, develops, and launches first-gen digital products. Rudy is also the current President of the EO San Francisco Chapter. Previously, he worked as a software and web developer for companies including Verivo and athenahealth.

Franka WinchesterFranka Winchester is the Managing Partner and Co-founder of Pacific Crest Group, a professional services firm based in the San Francisco Bay area. Pacific Crest Group helps small companies improve their accounting, financial management, and human resources. Franka is also a long-time EO member and the incoming President of EO San Francisco for the 2022 – 2023 year.

Rob CastanedaRob Castaneda is the Founder and CEO of ServiceRocket, a company based in Palo Alto that helps fast-growing software businesses engage with their customers for successful implementations. He is also a Mentor for Endeavor and Blitzscaling Academy. Rob will be the incoming EO San Francisco President after Franka during the 2023 – 2024 year.

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Here’s a glimpse of what you’ll learn:

  • What motivated Rudy Mutter, Franka Winchester, and Rob Castaneda to join EO San Francisco?
  • The stand-out features of the EO experience
  • Memorable EO events and trips that Rudy, Franka, and Rob enjoyed and why
  • The ins and outs of EO forums
  • What does the path of leadership within EO entail?
  • Advice to an entrepreneur that is considering joining EO

In this episode…

Are you an entrepreneur looking for more personal and professional growth opportunities? Where can you find lifelong, like-minded friends that you can grow with?

Entrepreneurs should be open to anything and always willing to learn. To successfully run their businesses, they need to consistently find ways to nurture their own interests. EO San Francisco offers the perfect platform for entrepreneurs that want to connect with other successful entrepreneurs and explore new possibilities for growth.

In this episode, John Corcoran sits down with Rudy Mutter, the Co-founder and CTO of Yeti, Franka Winchester, the Managing Partner and Co-founder of Pacific Crest Group, and Rob Castaneda, the Founder and CEO of ServiceRocket, to discuss their path to leadership in EO San Francisco. They explain what motivated them to join EO, the moments that stood out in their leadership journeys, and their advice to entrepreneurs considering joining EO.

Resources mentioned in this episode

Sponsor for this episode…

EO San Francisco

This episode is brought to you by EO San Francisco.

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 198 chapters in 61 countries.

If you are the founder, co-founder, owner, or controlling shareholder of a company generating over $1 million a year in revenues, and want to connect with other like-minded successful entrepreneurs, EO is for you.

The EO San Francisco chapter enables leading entrepreneurs in the Bay area to learn, grow, and achieve greater success.

The EOSF chapter was founded in 1991, and today we have over 100 members in industries ranging from marketing to agriculture to tech and professional services.

To learn how it works, or to come do a test drive come join us at

This episode is also brought to you by my company, Pacific Crest Group.

Pacific Crest Group provides outsourced CFO, Controller, and bookkeeping services. You can learn more about us at

Rise 25

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at or book a call at

Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.