Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has also been running his own podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider.
In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by his Rise25 Media co-founder, Dr. Jeremy Weisz, to discuss the 5 main questions B2B businesses should ask themselves before starting a podcast. They’ll be talking about how to get potential guests on the show, how to get ROI from your podcast and how Rise25 Media helps their clients get the most out of podcasting through their done-for-you podcast service.
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Here’s a Glimpse of What You’ll Hear:
- Question 1: How do I get ROI from my podcast and why is it so important?
- Question 2: How do I get amazing people to say “Yes” to being guests on my podcast?
- Question 3: Am I speaking to someone who has personal experience with creating and producing profitable podcasts?
- Question 4: How do I turn interviews into long lasting relationships, referral and strategic partnerships?
- Question 5: Should I take care of the strategy and execution of the podcast myself or get a team?
- How to get in touch with Rise25 Media
Resources Mentioned:
- Rise25 Media
- John Corcoran on LinkedIn
- Dr. Jeremy Weisz on LinkedIn
- Inspired Insider Podcast
- Michael Roderick on LinkedIn
- Small Pond Enterprises
- How to Cold Email Any VIP
Sponsor: Rise25
Today’s episode is sponsored by Rise25 Media, where our mission is to connect you with your best referral partners, clients, and strategic partners. We do this through our done for you business podcast solution and content marketing.
Along with my business partner Dr. Jeremy Weisz, we have over 18 years of experience with B2B podcasting, which is one of the best things you can do for your business and you personally.
If you do it right, a podcast is like a “Swiss Army Knife” – it is a tool that accomplishes many things at once. It can and will lead to great ROI, great clients, referrals, strategic partnerships, and more. It is networking and business development; and it is personal and professional development which doubles as content marketing.
A podcast is the highest and best use of your time and will save you time by connecting you to higher caliber people to uplevel your network.
To learn more, go to Rise25.com or email us at support@rise25media.com.
To learn more, book a call with us here.
Check out Rise25 to learn more about our done-for-you lead generation and done-for-you podcast services.
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Episode Transcript
Intro 0:14
Welcome to the Revolution, the Smart Business Revolution Podcast, where we asked today’s most successful entrepreneurs to share the tools and strategies they use to build relationships and connections to grow their revenue. Now, your host for the revolution, John Corcoran.
John Corcoran 0:40
Hey, welcome everyone. John Corcoran, here. I’m the host of the Smart Business Revolution Podcast. I am also a recovering political hack and recovering lawyer. I spent many years in politics including as a speechwriter was stints working the Clinton White House for a California Governor, I spent many years practicing law in Silicon Valley in the San Francisco Bay Area. You know, in 2010, I discovered the medium of podcasting. I’ve been doing it ever since. And we’re doing this podcast live right now on LinkedIn, and Facebook. And over 10 years of hosting this show, I’ve had the privilege of talking to so many great top CEOs, founders, entrepreneurs and companies and organizations ranging from YPO to Activision Blizzard, talked to the CEO and founder of Freshbooks recently. It’s really one of the most amazing things I’ve ever done for my business in my life. And I’m also the co-founder of Rise25, where we help b2b businesses with the strategy and production they need to create a podcast that produces tremendous ROI and connects it with their ideal prospects and referral partners. And so today, we’re actually going to be talking about some of these different topics. But first, before we do that, I want to give a quick shout out to Michael Roderick of Small Pond Enterprises. He’s a good friend of the business, and one of the most giving entrepreneurs out there. And we just thought of him because we’re gonna be talking about some of the principles that he espouses as well around how to build better relationships. And I’m excited because my guest is my business partner and friend, Dr. Jeremy Weisz.
Jeremy Weisz 2:04
Do you have a full media team behind the scenes working on all the items that you’re talking about that just magically appear on the screen running around behind the scenes you don’t see them on?
John Corcoran 2:10
They’re all off camera. So what we’re gonna be talking about today is what a b2b business should consider when starting a podcast what types of questions they should really be asking. We’re going to run through those real quick before we get to that though, you know, this episode is brought to you by Rise25 Media. Rise25 helps b2b businesses to get clients referrals and strategic partnerships with Dunphy podcasts and content marketing. You’re listening right now to a podcast. And so if you’ve ever thought once about whether you should do it yourself, I say it is one of the best things you could ever do. And we tried to make it as easy as listening to a podcast. And we really specialize in helping b2b businesses with a high client lifetime value to create a profitable podcast. So to learn more about that go to rise25media.com or email support@rise25media.com. All right. So Dr. Jay, let’s hop into this topic. Let’s break it down for you know, let’s say that there’s a b2b business listening to this right now. And they’re thinking they’re seeing them, podcasting is a hot topic right now, what are the questions they should be asking?
Jeremy Weisz 3:18
I mean, the first one you and I talk about heavily is how do you ensure you get ROI from a podcast? Because, you know, we see a lot of people start, and then stop. And the biggest reason we see people stop is because they’re not getting ROI. They could love doing it, they have a passion for it. But it’s not sustainable with not producing ROI for the business. And so the question is, how do you? How do you make sure the podcast produces ROI? Right? And it’s all about the strategy. It’s all about, you know, you obviously go out saying, and people always ask us, but the content is going to be amazing, right? We make sure that the content is amazing, right? Yeah. Yes, that they are knowledge and are experts, you yourself are an expert. But the strategy of, you know, who do you have on what topics Do you cover is a big deal when it comes to the podcast?
John Corcoran 4:13
Yeah. And they’re really the reason why ROI is so important. Because if you want to do it long term, if you want to do it sustainably and profitably, which is really what we want for people, we don’t want people to like start something, do it for three months, and then peter out, then you got to get return for your efforts, oils. We’ve seen it over 10 years of doing a podcast, both of you, we you know, both of us we’ve seen so many people start and stop and the reason that people start and stop, it’s always because they’re not getting that kind of return. All right, so that’s point number one. What’s point number two? Well, the other one is people
Jeremy Weisz 4:45
always ask us how do I get amazing guests to say yes, and we have another episode people should check out which is about how do you cold email and VIP so definitely check that out. But how do you get guests to say Yes. And oftentimes, John, we go to the coldest of colds. Okay. And we forget about our own network, our own network who has a great network. So, before you’re thinking I want to get, I don’t know, Tony Robbins, I want to get Elon Musk on why don’t you look at people who are in your own network who are experts at what they do and or maybe it’s not someone you necessarily will be a fit for your podcast, but it’s someone that knows a lot of people that could introduce you to other people.
John Corcoran 5:34
Yeah, and those, those are always an easier way of smoothing the process to get people to say yes to be a guest on your podcast, because ultimately, the podcast is a relationship building tool. It’s a tool for business development. It’s a tool for up leveling your network for for meeting new people, especially in these crazy times Coronavirus, where people are stuck at home, you can’t have social gatherings, it’s more difficult, you know, but even beyond once you get past this phase, I think that a lot of the changes will be longer lasting, where people are gonna realize they don’t want to travel as much, but they still want to build relationships with people from afar. All right, so that’s,